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Insight Blog

  • Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
    Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
    read more
    Webinar: Marketing Needs to be Strategic (Review)

    How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.

    read more
    MedTech Webinar: Artificial Intelligence in Health Care

    What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.

    read more
  • Roboter Mensch Hände
    Artificial Intelligence in Marketing: Who will make the Decisions in the Future?

    What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

    read more
    Marketing & Sales Monitor: Scenarios for the Metaverse

    What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

    read more
    "The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

    Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

    read more
Overview
  • Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
    Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
    read more
  • Webinar: Marketing Needs to be Strategic (Review)

    How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.

    read more
  • MedTech Webinar: Artificial Intelligence in Health Care

    What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.

    read more
  • Roboter Mensch Hände
    Artificial Intelligence in Marketing: Who will make the Decisions in the Future?

    What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

    read more
  • Marketing & Sales Monitor: Scenarios for the Metaverse

    What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

    read more
  • "The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

    Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

    read more
Overview

Podcast

  • Listen podcast
    Symbol Podcast
    Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
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    Episode 56: Cigarettes & Alcohol
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    Episode 55: The Promise You Made
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    humane ai pin
    Episode 54: Don’t Look Back In Anger
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    Symbol Podcast
    Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
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    Symbol Podcast
    Episode 52: Now And Then
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    Symbol Podcast
    Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
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    Episode 50: Love in Vain
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    Symbol Podcast
    Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
  • Listen podcast
    Episode 48: That’s Entertainment
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    Symbol Podcast
    Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
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    Episode 46: Two of Us
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    Episode 45: Apple Blossom
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    Symbol Podcast
    Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
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    tesla werbung
    Episode 43: Every Breath You Take
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    cinnamood
    Episode 42: Maybe Tomorrow
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    Symbol Podcast
    Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
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    Episode 40: On Broadway
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    Symbol Podcast
    Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
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    sinnfluencer
    Episode 38: Stop Making Sense
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    Symbol Podcast
    Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
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    Episode 36: Robert De Niro’s Waiting
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    Symbol Podcast
    Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
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    retail media
    Episode 34: Sailing
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    Symbol Podcast
    Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
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    Peek & Cloppenburg
    Episode 32: Ghost Town
    Listen podcast
    Symbol Podcast
    Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
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    Episode 30: Happy
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    Symbol Podcast
    Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
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    social selling
    Episode 28: Both Ends Burning
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    Episode 27: The Sellout
    Listen podcast
    Symbol Podcast
    Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
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    weihnachtswerbung
    Episode 25: Merry Xmas Everybody
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    Symbol Podcast
    Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
    Listen podcast
    wm sponsoring
    Episode 23: Made You Look
    Listen podcast
    Symbol Podcast
    Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
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    Symbol Podcast
    Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
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    lululemons expansion
    Episode 20: Hard to Handle
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    dietrich mateschitz
    Episode 19: Respect
  • Listen podcast
    Symbol Podcast
    Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
    Listen podcast
    Symbol Podcast
    Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
    Listen podcast
    Episode 16: Passionfruit
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    Episode 15: Out of Touch
    Listen podcast
    Symbol Podcast
    Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
    Listen podcast
    DYN
    Episode 13: Chain Reaction
  • Listen podcast
    Symbol Podcast
    Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
    Listen podcast
    Episode 11: What’s Going On
    Listen podcast
    Symbol Podcast
    Episode 10: Radio Ga Ga
  • Listen podcast
    Episode 9: Dying Breed
    Listen podcast
    coca-cola-real-magic
    Episode 8: Magical Mystery Tour
    Listen podcast
    NFL
    Episode 7: Sympathy For The Devil
  • Listen podcast
    CNN
    Episode 6: Second Hand News
    Listen podcast
    swatch Armbanduhr
    Episode 5: One Way Or Another
    Listen podcast
    Symbol Podcast
    Episode 4: Somebody Told Me
  • Listen podcast
    Formel 1 Rennauto
    Episode 3: Everlong
    Listen podcast
    Flagge Ukraine
    Episode 2: Blowin’ in the Wind
    Listen podcast
    Symbol Podcast
    Episode 1: Live Forever
  • Listen podcast
    Symbol Podcast
    Pilot: There can be only one
Overview
  • Listen podcast
    Symbol Podcast
    Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
  • Listen podcast
    Episode 56: Cigarettes & Alcohol
  • Listen podcast
    Episode 55: The Promise You Made
  • Listen podcast
    humane ai pin
    Episode 54: Don’t Look Back In Anger
  • Listen podcast
    Symbol Podcast
    Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
  • Listen podcast
    Symbol Podcast
    Episode 52: Now And Then
  • Listen podcast
    Symbol Podcast
    Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
  • Listen podcast
    Episode 50: Love in Vain
  • Listen podcast
    Symbol Podcast
    Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
  • Listen podcast
    Episode 48: That’s Entertainment
  • Listen podcast
    Symbol Podcast
    Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
  • Listen podcast
    Episode 46: Two of Us
  • Listen podcast
    Episode 45: Apple Blossom
  • Listen podcast
    Symbol Podcast
    Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
  • Listen podcast
    tesla werbung
    Episode 43: Every Breath You Take
  • Listen podcast
    cinnamood
    Episode 42: Maybe Tomorrow
  • Listen podcast
    Symbol Podcast
    Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
  • Listen podcast
    Episode 40: On Broadway
  • Listen podcast
    Symbol Podcast
    Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
  • Listen podcast
    sinnfluencer
    Episode 38: Stop Making Sense
  • Listen podcast
    Symbol Podcast
    Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
  • Listen podcast
    Episode 36: Robert De Niro’s Waiting
  • Listen podcast
    Symbol Podcast
    Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
  • Listen podcast
    retail media
    Episode 34: Sailing
  • Listen podcast
    Symbol Podcast
    Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
  • Listen podcast
    Peek & Cloppenburg
    Episode 32: Ghost Town
  • Listen podcast
    Symbol Podcast
    Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
  • Listen podcast
    Episode 30: Happy
  • Listen podcast
    Symbol Podcast
    Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
  • Listen podcast
    social selling
    Episode 28: Both Ends Burning
  • Listen podcast
    Episode 27: The Sellout
  • Listen podcast
    Symbol Podcast
    Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
  • Listen podcast
    weihnachtswerbung
    Episode 25: Merry Xmas Everybody
  • Listen podcast
    Symbol Podcast
    Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
  • Listen podcast
    wm sponsoring
    Episode 23: Made You Look
  • Listen podcast
    Symbol Podcast
    Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
  • Listen podcast
    Symbol Podcast
    Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
  • Listen podcast
    lululemons expansion
    Episode 20: Hard to Handle
  • Listen podcast
    dietrich mateschitz
    Episode 19: Respect
  • Listen podcast
    Symbol Podcast
    Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
  • Listen podcast
    Symbol Podcast
    Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
  • Listen podcast
    Episode 16: Passionfruit
  • Listen podcast
    Episode 15: Out of Touch
  • Listen podcast
    Symbol Podcast
    Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
  • Listen podcast
    DYN
    Episode 13: Chain Reaction
  • Listen podcast
    Symbol Podcast
    Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
  • Listen podcast
    Episode 11: What’s Going On
  • Listen podcast
    Symbol Podcast
    Episode 10: Radio Ga Ga
  • Listen podcast
    Episode 9: Dying Breed
  • Listen podcast
    coca-cola-real-magic
    Episode 8: Magical Mystery Tour
  • Listen podcast
    NFL
    Episode 7: Sympathy For The Devil
  • Listen podcast
    CNN
    Episode 6: Second Hand News
  • Listen podcast
    swatch Armbanduhr
    Episode 5: One Way Or Another
  • Listen podcast
    Symbol Podcast
    Episode 4: Somebody Told Me
  • Listen podcast
    Formel 1 Rennauto
    Episode 3: Everlong
  • Listen podcast
    Flagge Ukraine
    Episode 2: Blowin’ in the Wind
  • Listen podcast
    Symbol Podcast
    Episode 1: Live Forever
  • Listen podcast
    Symbol Podcast
    Pilot: There can be only one
Overview

IMC News