Insight Blog
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Digital Activation in Sports Sponsorshipread moreSport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.
New Cooperation with Publicis Grouperead moreOur journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.
Behavioral Branding Researchread moreAn article by Theo Lieven published in the journal “Frontiers in Psychology” talks about the connection between employee personality and brand strength.
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Contact quality: parameter for advertising effectivenessread more
What is the impact of motion picture communication? Does advertising effectiveness research need to be reoriented?
IMC-HSG research helps firm overcome protectionismread moreTo overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.
Data Privacy and Data Management in Marketingread moreWhat role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.
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New Cooperation with Publicis Grouperead more
Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.
-
IMC-HSG research helps firm overcome protectionismread more
To overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.
