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ST.GALLER MARKETINGTAG 2024

St. Galler Marketingtag 2024

Insight Blog

  • Roboter Mensch Hände
  • Roboter Mensch Hände

Podcast

  • Listen podcast
    Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
    Listen podcast
    Episode 97: Zombie Zoo
    Listen podcast
    Symbol Podcast
    Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
  • Listen podcast
    Episode 95: Supersonic
    Listen podcast
    Symbol Podcast
    Episode 94: Das Ranking der wertvollsten Marken
    Listen podcast
    Episode 93: Moves Like Jagger
  • Listen podcast
    Symbol Podcast
    Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
    Listen podcast
    Episode 91: The Model
    Listen podcast
    Episode 90: Das Ranking der besten Gründungsmythen
  • Listen podcast
    Symbol Podcast
    Episode 89: Stranded On The Wrong Beach
    Listen podcast
    Symbol Podcast
    Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
    Listen podcast
    Episode 87: Smells Like Teen Spirit
  • Listen podcast
    Episode 86: Das Ranking der misslungensten Brand Collaborations
    Listen podcast
    Symbol Podcast
    Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
    Listen podcast
    Symbol Podcast
    Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
  • Listen podcast
    Episode 83: That’s Entertainment
    Listen podcast
    Symbol Podcast
    Episode 82: Das Ranking der eindrücklichsten Marketingzitate
    Listen podcast
    overourism
    Episode 81: Running Up That Hill
  • Listen podcast
    Symbol Podcast
    Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
    Listen podcast
    Episode 79: Fire
    Listen podcast
    Symbol Podcast
    Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
  • Listen podcast
    Episode 77: Das Ranking der kulturprägendsten Markenereignisse
    Listen podcast
    Episode 76: After The Gold Rush
    Listen podcast
    Symbol Podcast
    Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
  • Listen podcast
    Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
    Listen podcast
    Episode 73: Blockbuster
    Listen podcast
    Symbol Podcast
    Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
  • Listen podcast
    Episode 71: Das DDDW-Brand Extension-Flop-Ranking
    Listen podcast
    liquid death
    Episode 70: Stairway to Heaven
    Listen podcast
    Symbol Podcast
    Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
  • Listen podcast
    Episode 68: Chasing Cars
    Listen podcast
    Symbol Podcast
    Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
    Listen podcast
    Episode 66: Speed of Life
  • Listen podcast
    Symbol Podcast
    Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
    Listen podcast
    Episode 64: Time Waits For No One
    Listen podcast
    Symbol Podcast
    Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
  • Listen podcast
    stanley tumbler
    Episode 62: Money For Nothing
    Listen podcast
    Symbol Podcast
    Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
    Listen podcast
    Symbol Podcast
    Episode 60: Couldn’t Get It Right
  • Listen podcast
    Symbol Podcast
    Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
    Listen podcast
    Episode 58: Driving Home for Christmas
    Listen podcast
    Symbol Podcast
    Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
  • Listen podcast
    Episode 56: Cigarettes & Alcohol
    Listen podcast
    Episode 55: The Promise You Made
    Listen podcast
    humane ai pin
    Episode 54: Don’t Look Back In Anger
  • Listen podcast
    Symbol Podcast
    Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
    Listen podcast
    Symbol Podcast
    Episode 52: Now And Then
    Listen podcast
    Symbol Podcast
    Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
  • Listen podcast
    Episode 50: Love in Vain
    Listen podcast
    Symbol Podcast
    Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
    Listen podcast
    Episode 48: That’s Entertainment
  • Listen podcast
    Symbol Podcast
    Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
    Listen podcast
    Episode 46: Two of Us
    Listen podcast
    Episode 45: Apple Blossom
  • Listen podcast
    Symbol Podcast
    Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
    Listen podcast
    tesla werbung
    Episode 43: Every Breath You Take
    Listen podcast
    cinnamood
    Episode 42: Maybe Tomorrow
  • Listen podcast
    Symbol Podcast
    Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
    Listen podcast
    Episode 40: On Broadway
    Listen podcast
    Symbol Podcast
    Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
  • Listen podcast
    sinnfluencer
    Episode 38: Stop Making Sense
    Listen podcast
    Symbol Podcast
    Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
    Listen podcast
    Episode 36: Robert De Niro’s Waiting
  • Listen podcast
    Symbol Podcast
    Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
    Listen podcast
    retail media
    Episode 34: Sailing
    Listen podcast
    Symbol Podcast
    Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
  • Listen podcast
    Peek & Cloppenburg
    Episode 32: Ghost Town
    Listen podcast
    Symbol Podcast
    Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
    Listen podcast
    Episode 30: Happy
  • Listen podcast
    Symbol Podcast
    Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
    Listen podcast
    social selling
    Episode 28: Both Ends Burning
    Listen podcast
    Episode 27: The Sellout
  • Listen podcast
    Symbol Podcast
    Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
    Listen podcast
    weihnachtswerbung
    Episode 25: Merry Xmas Everybody
    Listen podcast
    Symbol Podcast
    Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
  • Listen podcast
    wm sponsoring
    Episode 23: Made You Look
    Listen podcast
    Symbol Podcast
    Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
    Listen podcast
    Symbol Podcast
    Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
  • Listen podcast
    lululemons expansion
    Episode 20: Hard to Handle
    Listen podcast
    dietrich mateschitz
    Episode 19: Respect
    Listen podcast
    Symbol Podcast
    Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
  • Listen podcast
    Symbol Podcast
    Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
    Listen podcast
    Episode 16: Passionfruit
    Listen podcast
    Episode 15: Out of Touch
  • Listen podcast
    Symbol Podcast
    Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
    Listen podcast
    DYN
    Episode 13: Chain Reaction
    Listen podcast
    Symbol Podcast
    Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
  • Listen podcast
    Episode 11: What’s Going On
    Listen podcast
    Symbol Podcast
    Episode 10: Radio Ga Ga
    Listen podcast
    Episode 9: Dying Breed
  • Listen podcast
    coca-cola-real-magic
    Episode 8: Magical Mystery Tour
    Listen podcast
    NFL
    Episode 7: Sympathy For The Devil
    Listen podcast
    CNN
    Episode 6: Second Hand News
  • Listen podcast
    swatch Armbanduhr
    Episode 5: One Way Or Another
    Listen podcast
    Symbol Podcast
    Episode 4: Somebody Told Me
    Listen podcast
    Formel 1 Rennauto
    Episode 3: Everlong
  • Listen podcast
    Flagge Ukraine
    Episode 2: Blowin’ in the Wind
    Listen podcast
    Symbol Podcast
    Episode 1: Live Forever
    Listen podcast
    Symbol Podcast
    Pilot: There can be only one
  • Listen podcast
    Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
  • Listen podcast
    Episode 97: Zombie Zoo
  • Listen podcast
    Symbol Podcast
    Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
  • Listen podcast
    Episode 95: Supersonic
  • Listen podcast
    Symbol Podcast
    Episode 94: Das Ranking der wertvollsten Marken
  • Listen podcast
    Episode 93: Moves Like Jagger
  • Listen podcast
    Symbol Podcast
    Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
  • Listen podcast
    Episode 91: The Model
  • Listen podcast
    Episode 90: Das Ranking der besten Gründungsmythen
  • Listen podcast
    Symbol Podcast
    Episode 89: Stranded On The Wrong Beach
  • Listen podcast
    Symbol Podcast
    Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
  • Listen podcast
    Episode 87: Smells Like Teen Spirit
  • Listen podcast
    Episode 86: Das Ranking der misslungensten Brand Collaborations
  • Listen podcast
    Symbol Podcast
    Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
  • Listen podcast
    Symbol Podcast
    Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
  • Listen podcast
    Episode 83: That’s Entertainment
  • Listen podcast
    Symbol Podcast
    Episode 82: Das Ranking der eindrücklichsten Marketingzitate
  • Listen podcast
    overourism
    Episode 81: Running Up That Hill
  • Listen podcast
    Symbol Podcast
    Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
  • Listen podcast
    Episode 79: Fire
  • Listen podcast
    Symbol Podcast
    Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
  • Listen podcast
    Episode 77: Das Ranking der kulturprägendsten Markenereignisse
  • Listen podcast
    Episode 76: After The Gold Rush
  • Listen podcast
    Symbol Podcast
    Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
  • Listen podcast
    Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
  • Listen podcast
    Episode 73: Blockbuster
  • Listen podcast
    Symbol Podcast
    Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
  • Listen podcast
    Episode 71: Das DDDW-Brand Extension-Flop-Ranking
  • Listen podcast
    liquid death
    Episode 70: Stairway to Heaven
  • Listen podcast
    Symbol Podcast
    Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
  • Listen podcast
    Episode 68: Chasing Cars
  • Listen podcast
    Symbol Podcast
    Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
  • Listen podcast
    Episode 66: Speed of Life
  • Listen podcast
    Symbol Podcast
    Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
  • Listen podcast
    Episode 64: Time Waits For No One
  • Listen podcast
    Symbol Podcast
    Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
  • Listen podcast
    stanley tumbler
    Episode 62: Money For Nothing
  • Listen podcast
    Symbol Podcast
    Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
  • Listen podcast
    Symbol Podcast
    Episode 60: Couldn’t Get It Right
  • Listen podcast
    Symbol Podcast
    Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
  • Listen podcast
    Episode 58: Driving Home for Christmas
  • Listen podcast
    Symbol Podcast
    Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
  • Listen podcast
    Episode 56: Cigarettes & Alcohol
  • Listen podcast
    Episode 55: The Promise You Made
  • Listen podcast
    humane ai pin
    Episode 54: Don’t Look Back In Anger
  • Listen podcast
    Symbol Podcast
    Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
  • Listen podcast
    Symbol Podcast
    Episode 52: Now And Then
  • Listen podcast
    Symbol Podcast
    Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
  • Listen podcast
    Episode 50: Love in Vain
  • Listen podcast
    Symbol Podcast
    Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
  • Listen podcast
    Episode 48: That’s Entertainment
  • Listen podcast
    Symbol Podcast
    Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
  • Listen podcast
    Episode 46: Two of Us
  • Listen podcast
    Episode 45: Apple Blossom
  • Listen podcast
    Symbol Podcast
    Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
  • Listen podcast
    tesla werbung
    Episode 43: Every Breath You Take
  • Listen podcast
    cinnamood
    Episode 42: Maybe Tomorrow
  • Listen podcast
    Symbol Podcast
    Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
  • Listen podcast
    Episode 40: On Broadway
  • Listen podcast
    Symbol Podcast
    Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
  • Listen podcast
    sinnfluencer
    Episode 38: Stop Making Sense
  • Listen podcast
    Symbol Podcast
    Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
  • Listen podcast
    Episode 36: Robert De Niro’s Waiting
  • Listen podcast
    Symbol Podcast
    Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
  • Listen podcast
    retail media
    Episode 34: Sailing
  • Listen podcast
    Symbol Podcast
    Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
  • Listen podcast
    Peek & Cloppenburg
    Episode 32: Ghost Town
  • Listen podcast
    Symbol Podcast
    Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
  • Listen podcast
    Episode 30: Happy
  • Listen podcast
    Symbol Podcast
    Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
  • Listen podcast
    social selling
    Episode 28: Both Ends Burning
  • Listen podcast
    Episode 27: The Sellout
  • Listen podcast
    Symbol Podcast
    Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
  • Listen podcast
    weihnachtswerbung
    Episode 25: Merry Xmas Everybody
  • Listen podcast
    Symbol Podcast
    Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
  • Listen podcast
    wm sponsoring
    Episode 23: Made You Look
  • Listen podcast
    Symbol Podcast
    Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
  • Listen podcast
    Symbol Podcast
    Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
  • Listen podcast
    lululemons expansion
    Episode 20: Hard to Handle
  • Listen podcast
    dietrich mateschitz
    Episode 19: Respect
  • Listen podcast
    Symbol Podcast
    Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
  • Listen podcast
    Symbol Podcast
    Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
  • Listen podcast
    Episode 16: Passionfruit
  • Listen podcast
    Episode 15: Out of Touch
  • Listen podcast
    Symbol Podcast
    Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
  • Listen podcast
    DYN
    Episode 13: Chain Reaction
  • Listen podcast
    Symbol Podcast
    Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
  • Listen podcast
    Episode 11: What’s Going On
  • Listen podcast
    Symbol Podcast
    Episode 10: Radio Ga Ga
  • Listen podcast
    Episode 9: Dying Breed
  • Listen podcast
    coca-cola-real-magic
    Episode 8: Magical Mystery Tour
  • Listen podcast
    NFL
    Episode 7: Sympathy For The Devil
  • Listen podcast
    CNN
    Episode 6: Second Hand News
  • Listen podcast
    swatch Armbanduhr
    Episode 5: One Way Or Another
  • Listen podcast
    Symbol Podcast
    Episode 4: Somebody Told Me
  • Listen podcast
    Formel 1 Rennauto
    Episode 3: Everlong
  • Listen podcast
    Flagge Ukraine
    Episode 2: Blowin’ in the Wind
  • Listen podcast
    Symbol Podcast
    Episode 1: Live Forever
  • Listen podcast
    Symbol Podcast
    Pilot: There can be only one

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