Homepage | Institut für Marketing und Customer Insight

Insight Blog

Precious metals study 2024
CHF 15 billion worth of gold in Swiss private hands
read more

Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
read more

Webinar: Marketing Needs to be Strategic (Review)
How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.
read more
MedTech Webinar: Artificial Intelligence in Health Care
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
read more

Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
read more

Marketing & Sales Monitor: Scenarios for the Metaverse
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
read more
"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer
Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.
read more

Precious metals study 2024
CHF 15 billion worth of gold in Swiss private hands
read more
Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
read more
Webinar: Marketing Needs to be Strategic (Review)
How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.
read more
MedTech Webinar: Artificial Intelligence in Health Care
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
read more
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
read more
Marketing & Sales Monitor: Scenarios for the Metaverse
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
read more
"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer
Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.
read more

Podcast

Listen podcast

Episode 113: 1on1 mit Olaf Geuer, Markenchef der Swisscom
Listen podcast

Episode 112: On The Border
Listen podcast

Episode 111: Das Ranking der relevantesten Marketing-Themen des Jahres 2025
Listen podcast

Episode 110: Mr. Blue Sky
Listen podcast

Episode 109: Das Ranking der besten deutschsprachigen Marketing-Lehrbücher
Listen podcast

Episode 108: People Are Strange
Listen podcast

Episode 107: 1on1 mit Prof. Oliver Gassmann, Innovationspapst
Listen podcast

Episode 106: My Ever Changing Moods
Listen podcast

Episode 105: 1on1 mit Prof. Thomas Rudolph, Handelspapst
Listen podcast

Episode 104: Do You Know What I Mean
Listen podcast

Episode 103: Das Ranking der besten TV-Serien mit Marketing-Background
Listen podcast

Episode 102: Games Without Frontiers
Listen podcast

Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin
Listen podcast

Episode 100: Avalon
Listen podcast

Episode 99: White Rabbit
Listen podcast

Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
Listen podcast

Episode 97: Zombie Zoo
Listen podcast

Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
Listen podcast

Episode 95: Supersonic
Listen podcast

Episode 94: Das Ranking der wertvollsten Marken
Listen podcast

Episode 93: Moves Like Jagger
Listen podcast

Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
Listen podcast

Episode 91: The Model
Listen podcast

Episode 90: Das Ranking der besten Gründungsmythen
Listen podcast

Episode 89: Stranded On The Wrong Beach
Listen podcast

Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
Listen podcast

Episode 87: Smells Like Teen Spirit
Listen podcast

Episode 86: Das Ranking der misslungensten Brand Collaborations
Listen podcast

Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
Listen podcast

Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
Listen podcast

Episode 83: That’s Entertainment
Listen podcast

Episode 82: Das Ranking der eindrücklichsten Marketingzitate
Listen podcast

Episode 81: Running Up That Hill
Listen podcast

Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
Listen podcast

Episode 79: Fire
Listen podcast

Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
Listen podcast

Episode 77: Das Ranking der kulturprägendsten Markenereignisse
Listen podcast

Episode 76: After The Gold Rush
Listen podcast

Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
Listen podcast

Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
Listen podcast

Episode 73: Blockbuster
Listen podcast

Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
Listen podcast

Episode 71: Das DDDW-Brand Extension-Flop-Ranking
Listen podcast

Episode 70: Stairway to Heaven
Listen podcast

Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
Listen podcast

Episode 68: Chasing Cars
Listen podcast

Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
Listen podcast

Episode 66: Speed of Life
Listen podcast

Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
Listen podcast

Episode 64: Time Waits For No One
Listen podcast

Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
Listen podcast

Episode 62: Money For Nothing
Listen podcast

Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
Listen podcast

Episode 60: Couldn’t Get It Right
Listen podcast

Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
Listen podcast

Episode 58: Driving Home for Christmas
Listen podcast

Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
Listen podcast

Episode 56: Cigarettes & Alcohol
Listen podcast

Episode 55: The Promise You Made
Listen podcast

Episode 54: Don’t Look Back In Anger
Listen podcast

Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
Listen podcast

Episode 52: Now And Then
Listen podcast

Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
Listen podcast

Episode 50: Love in Vain
Listen podcast

Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
Listen podcast

Episode 48: That’s Entertainment
Listen podcast

Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
Listen podcast

Episode 46: Two of Us
Listen podcast

Episode 45: Apple Blossom
Listen podcast

Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
Listen podcast

Episode 43: Every Breath You Take
Listen podcast

Episode 42: Maybe Tomorrow
Listen podcast

Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
Listen podcast

Episode 40: On Broadway
Listen podcast

Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
Listen podcast

Episode 38: Stop Making Sense
Listen podcast

Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
Listen podcast

Episode 36: Robert De Niro’s Waiting
Listen podcast

Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
Listen podcast

Episode 34: Sailing
Listen podcast

Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
Listen podcast

Episode 32: Ghost Town
Listen podcast

Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
Listen podcast

Episode 30: Happy
Listen podcast

Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
Listen podcast

Episode 28: Both Ends Burning
Listen podcast

Episode 27: The Sellout
Listen podcast

Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
Listen podcast

Episode 25: Merry Xmas Everybody
Listen podcast

Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
Listen podcast

Episode 23: Made You Look
Listen podcast

Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
Listen podcast

Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
Listen podcast

Episode 20: Hard to Handle
Listen podcast

Episode 19: Respect
Listen podcast

Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
Listen podcast

Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
Listen podcast

Episode 16: Passionfruit
Listen podcast

Episode 15: Out of Touch
Listen podcast

Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
Listen podcast

Episode 13: Chain Reaction
Listen podcast

Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
Listen podcast

Episode 11: What’s Going On
Listen podcast

Episode 10: Radio Ga Ga
Listen podcast

Episode 9: Dying Breed
Listen podcast

Episode 8: Magical Mystery Tour
Listen podcast

Episode 7: Sympathy For The Devil
Listen podcast

Episode 6: Second Hand News
Listen podcast

Episode 5: One Way Or Another
Listen podcast

Episode 4: Somebody Told Me
Listen podcast

Episode 3: Everlong
Listen podcast

Episode 2: Blowin’ in the Wind
Listen podcast

Episode 1: Live Forever
Listen podcast

Pilot: There can be only one

Listen podcast

Episode 113: 1on1 mit Olaf Geuer, Markenchef der Swisscom
Listen podcast

Episode 112: On The Border
Listen podcast

Episode 111: Das Ranking der relevantesten Marketing-Themen des Jahres 2025
Listen podcast

Episode 110: Mr. Blue Sky
Listen podcast

Episode 109: Das Ranking der besten deutschsprachigen Marketing-Lehrbücher
Listen podcast

Episode 108: People Are Strange
Listen podcast

Episode 107: 1on1 mit Prof. Oliver Gassmann, Innovationspapst
Listen podcast

Episode 106: My Ever Changing Moods
Listen podcast

Episode 105: 1on1 mit Prof. Thomas Rudolph, Handelspapst
Listen podcast

Episode 104: Do You Know What I Mean
Listen podcast

Episode 103: Das Ranking der besten TV-Serien mit Marketing-Background
Listen podcast

Episode 102: Games Without Frontiers
Listen podcast

Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin
Listen podcast

Episode 100: Avalon
Listen podcast

Episode 99: White Rabbit
Listen podcast

Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
Listen podcast

Episode 97: Zombie Zoo
Listen podcast

Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
Listen podcast

Episode 95: Supersonic
Listen podcast

Episode 94: Das Ranking der wertvollsten Marken
Listen podcast

Episode 93: Moves Like Jagger
Listen podcast

Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
Listen podcast

Episode 91: The Model
Listen podcast

Episode 90: Das Ranking der besten Gründungsmythen
Listen podcast

Episode 89: Stranded On The Wrong Beach
Listen podcast

Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
Listen podcast

Episode 87: Smells Like Teen Spirit
Listen podcast

Episode 86: Das Ranking der misslungensten Brand Collaborations
Listen podcast

Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
Listen podcast

Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
Listen podcast

Episode 83: That’s Entertainment
Listen podcast

Episode 82: Das Ranking der eindrücklichsten Marketingzitate
Listen podcast

Episode 81: Running Up That Hill
Listen podcast

Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
Listen podcast

Episode 79: Fire
Listen podcast

Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
Listen podcast

Episode 77: Das Ranking der kulturprägendsten Markenereignisse
Listen podcast

Episode 76: After The Gold Rush
Listen podcast

Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
Listen podcast

Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
Listen podcast

Episode 73: Blockbuster
Listen podcast

Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
Listen podcast

Episode 71: Das DDDW-Brand Extension-Flop-Ranking
Listen podcast

Episode 70: Stairway to Heaven
Listen podcast

Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
Listen podcast

Episode 68: Chasing Cars
Listen podcast

Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
Listen podcast

Episode 66: Speed of Life
Listen podcast

Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
Listen podcast

Episode 64: Time Waits For No One
Listen podcast

Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
Listen podcast

Episode 62: Money For Nothing
Listen podcast

Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
Listen podcast

Episode 60: Couldn’t Get It Right
Listen podcast

Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
Listen podcast

Episode 58: Driving Home for Christmas
Listen podcast

Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
Listen podcast

Episode 56: Cigarettes & Alcohol
Listen podcast

Episode 55: The Promise You Made
Listen podcast

Episode 54: Don’t Look Back In Anger
Listen podcast

Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
Listen podcast

Episode 52: Now And Then
Listen podcast

Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
Listen podcast

Episode 50: Love in Vain
Listen podcast

Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
Listen podcast

Episode 48: That’s Entertainment
Listen podcast

Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
Listen podcast

Episode 46: Two of Us
Listen podcast

Episode 45: Apple Blossom
Listen podcast

Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
Listen podcast

Episode 43: Every Breath You Take
Listen podcast

Episode 42: Maybe Tomorrow
Listen podcast

Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
Listen podcast

Episode 40: On Broadway
Listen podcast

Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
Listen podcast

Episode 38: Stop Making Sense
Listen podcast

Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
Listen podcast

Episode 36: Robert De Niro’s Waiting
Listen podcast

Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
Listen podcast

Episode 34: Sailing
Listen podcast

Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
Listen podcast

Episode 32: Ghost Town
Listen podcast

Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
Listen podcast

Episode 30: Happy
Listen podcast

Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
Listen podcast

Episode 28: Both Ends Burning
Listen podcast

Episode 27: The Sellout
Listen podcast

Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
Listen podcast

Episode 25: Merry Xmas Everybody
Listen podcast

Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
Listen podcast

Episode 23: Made You Look
Listen podcast

Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
Listen podcast

Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
Listen podcast

Episode 20: Hard to Handle
Listen podcast

Episode 19: Respect
Listen podcast

Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
Listen podcast

Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
Listen podcast

Episode 16: Passionfruit
Listen podcast

Episode 15: Out of Touch
Listen podcast

Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
Listen podcast

Episode 13: Chain Reaction
Listen podcast

Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
Listen podcast

Episode 11: What’s Going On
Listen podcast

Episode 10: Radio Ga Ga
Listen podcast

Episode 9: Dying Breed
Listen podcast

Episode 8: Magical Mystery Tour
Listen podcast

Episode 7: Sympathy For The Devil
Listen podcast

Episode 6: Second Hand News
Listen podcast

Episode 5: One Way Or Another
Listen podcast

Episode 4: Somebody Told Me
Listen podcast

Episode 3: Everlong
Listen podcast

Episode 2: Blowin’ in the Wind
Listen podcast

Episode 1: Live Forever
Listen podcast

Pilot: There can be only one

IMC News