Insight Blog
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Contact quality: parameter for advertising effectivenessread more
What is the impact of motion picture communication? Does advertising effectiveness research need to be reoriented?
IMC-HSG research helps firm overcome protectionismread moreTo overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.
Data Privacy and Data Management in Marketingread moreWhat role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.
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What’s next for 2022?read more
Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.
Successfully Implement Price Increases for Industrial Goodsread morePrice increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?
Pricing – Capturing Valueread moreRead the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.
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IMC-HSG research helps firm overcome protectionismread more
To overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.
-
Pricing – Capturing Valueread more
Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.
