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Precious metals study 2025
Precious metals more popular than ever – silver on the rise
read more

«60% Potential» – Newsletter by Prof. Dr. Johanna Gollnhofer
Why do sustainable products, services, and business models so rarely make it into the mass market? Why does sustainable consumption often remain a niche topic — even though many people would actually be open to it? Prof. Dr. Johanna Gollnhofer regularly writes about current questions relating to sustainable growth, consumption, and green marketing.
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Precious metals study 2024
CHF 15 billion worth of gold in Swiss private hands
read more
Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
read more

Webinar: Marketing Needs to be Strategic (Review)
How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.
read more

MedTech Webinar: Artificial Intelligence in Health Care
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
read more
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
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Marketing & Sales Monitor: Scenarios for the Metaverse
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
read more

Precious metals study 2025
Precious metals more popular than ever – silver on the rise
read more
«60% Potential» – Newsletter by Prof. Dr. Johanna Gollnhofer
Why do sustainable products, services, and business models so rarely make it into the mass market? Why does sustainable consumption often remain a niche topic — even though many people would actually be open to it? Prof. Dr. Johanna Gollnhofer regularly writes about current questions relating to sustainable growth, consumption, and green marketing.
read more
Precious metals study 2024
CHF 15 billion worth of gold in Swiss private hands
read more
Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
read more
Webinar: Marketing Needs to be Strategic (Review)
How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.
read more
MedTech Webinar: Artificial Intelligence in Health Care
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
read more
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
read more
Marketing & Sales Monitor: Scenarios for the Metaverse
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
read more

Podcast

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Episode 146: One More Cup of Coffee
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Episode 145: 1on2 mit Petra Dreyfus & Livio Dainese, Co-CEOs der Wirz Group
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Episode 144: The Masterplan
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Episode 143: Das Ranking der besten Marken-Maskottchen
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Episode 142: Wallstreet Shuffle
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Episode 141: 1on1 mit Samy Liechti, D2C-, Abo- und E-Commerce-Experte
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Episode 140: Fly Me To The Moon
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Episode 139: Das Ranking der sinnlosesten Marketing-Weisheiten
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Episode 138: 1on1 mit Guntram Friede, Vice President of Marketing, Celonis EMEA
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Episode 137: Lord Don’t Slow Me Down
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Episode 136: 1on1 mit Dr. Annette Mönninghoff, Head of Integrated Marketing, Roche Diagnostics
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Episode 135: Das Ranking der ikonischsten Product Placements
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Episode 134: Imitation of Life
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Episode 133: 1on1 mit Prof. Sven Henkel, Markenpapst
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Episode 132: Wicked Games
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Episode 131: Das Ranking der besten Markenwelten
Listen podcast

Episode 130: Poison
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Episode 129: 1on1 mit Susan Schramm, CMO Motel One
Listen podcast

Episode 128: Make Me Smile
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Episode 127: Das Ranking der gefährlichsten Value Propositions
Listen podcast

Episode 126: Gasoline Alley
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Episode 125: 1on1 mit Prof. Daniel Wentzel, Innovationsmarketing-Papst
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Episode 124: Chicken Fried
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Episode 123: Das Ranking der grossartigsten Marken-Comebacks
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Episode 122: Master Of Puppets
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Episode 121: 1on1 mit Dr. Winfried Daun, Group Head Brand der UBS
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Episode 120: You Can’t Fix This
Listen podcast

Episode 119: Das Ranking der besten Bier-Werbespots
Listen podcast

Episode 118: Wannabe
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Episode 117: 1on2 mit Steffen Zeller & Patrick Bühr, CMO & Head R&D Rügenwalder Mühle
Listen podcast

Episode 116: Unfinished Sympathy
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Episode 115: Das Ranking der wichtigsten Pioniere im D2C-Marketing
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Episode 114: Better Man
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Episode 113: 1on1 mit Olaf Geuer, Markenchef der Swisscom
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Episode 112: On The Border
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Episode 111: Das Ranking der relevantesten Marketing-Themen des Jahres 2025
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Episode 110: Mr. Blue Sky
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Episode 109: Das Ranking der besten deutschsprachigen Marketing-Lehrbücher
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Episode 108: People Are Strange
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Episode 107: 1on1 mit Prof. Oliver Gassmann, Innovationspapst
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Episode 106: My Ever Changing Moods
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Episode 105: 1on1 mit Prof. Thomas Rudolph, Handelspapst
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Episode 104: Do You Know What I Mean
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Episode 103: Das Ranking der besten TV-Serien mit Marketing-Background
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Episode 102: Games Without Frontiers
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Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin
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Episode 100: Avalon
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Episode 99: White Rabbit
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Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
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Episode 97: Zombie Zoo
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Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
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Episode 95: Supersonic
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Episode 94: Das Ranking der wertvollsten Marken
Listen podcast

Episode 93: Moves Like Jagger
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Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
Listen podcast

Episode 91: The Model
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Episode 90: Das Ranking der besten Gründungsmythen
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Episode 89: Stranded On The Wrong Beach
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Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
Listen podcast

Episode 87: Smells Like Teen Spirit
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Episode 86: Das Ranking der misslungensten Brand Collaborations
Listen podcast

Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
Listen podcast

Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
Listen podcast

Episode 83: That’s Entertainment
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Episode 82: Das Ranking der eindrücklichsten Marketingzitate
Listen podcast

Episode 81: Running Up That Hill
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Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
Listen podcast

Episode 79: Fire
Listen podcast

Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
Listen podcast

Episode 77: Das Ranking der kulturprägendsten Markenereignisse
Listen podcast

Episode 76: After The Gold Rush
Listen podcast

Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
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Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
Listen podcast

Episode 73: Blockbuster
Listen podcast

Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
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Episode 71: Das DDDW-Brand Extension-Flop-Ranking
Listen podcast

Episode 70: Stairway to Heaven
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Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
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Episode 68: Chasing Cars
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Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
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Episode 66: Speed of Life
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Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
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Episode 64: Time Waits For No One
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Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
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Episode 62: Money For Nothing
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Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
Listen podcast

Episode 60: Couldn’t Get It Right
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Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
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Episode 58: Driving Home for Christmas
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Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
Listen podcast

Episode 56: Cigarettes & Alcohol
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Episode 55: The Promise You Made
Listen podcast

Episode 54: Don’t Look Back In Anger
Listen podcast

Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
Listen podcast

Episode 52: Now And Then
Listen podcast

Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
Listen podcast

Episode 50: Love in Vain
Listen podcast

Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
Listen podcast

Episode 48: That’s Entertainment
Listen podcast

Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
Listen podcast

Episode 46: Two of Us
Listen podcast

Episode 45: Apple Blossom
Listen podcast

Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
Listen podcast

Episode 43: Every Breath You Take
Listen podcast

Episode 42: Maybe Tomorrow
Listen podcast

Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
Listen podcast

Episode 40: On Broadway
Listen podcast

Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
Listen podcast

Episode 38: Stop Making Sense
Listen podcast

Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
Listen podcast

Episode 36: Robert De Niro’s Waiting
Listen podcast

Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
Listen podcast

Episode 34: Sailing
Listen podcast

Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
Listen podcast

Episode 32: Ghost Town
Listen podcast

Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
Listen podcast

Episode 30: Happy
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Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
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Episode 28: Both Ends Burning
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Episode 27: The Sellout
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Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
Listen podcast

Episode 25: Merry Xmas Everybody
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Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
Listen podcast

Episode 23: Made You Look
Listen podcast

Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
Listen podcast

Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
Listen podcast

Episode 20: Hard to Handle
Listen podcast

Episode 19: Respect
Listen podcast

Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
Listen podcast

Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
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Episode 16: Passionfruit
Listen podcast

Episode 15: Out of Touch
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Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
Listen podcast

Episode 13: Chain Reaction
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Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
Listen podcast

Episode 11: What’s Going On
Listen podcast

Episode 10: Radio Ga Ga
Listen podcast

Episode 9: Dying Breed
Listen podcast

Episode 8: Magical Mystery Tour
Listen podcast

Episode 7: Sympathy For The Devil
Listen podcast

Episode 6: Second Hand News
Listen podcast

Episode 5: One Way Or Another
Listen podcast

Episode 4: Somebody Told Me
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Episode 3: Everlong
Listen podcast

Episode 2: Blowin’ in the Wind
Listen podcast

Episode 1: Live Forever
Listen podcast

Pilot: There can be only one

Listen podcast

Episode 146: One More Cup of Coffee
Listen podcast

Episode 145: 1on2 mit Petra Dreyfus & Livio Dainese, Co-CEOs der Wirz Group
Listen podcast

Episode 144: The Masterplan
Listen podcast

Episode 143: Das Ranking der besten Marken-Maskottchen
Listen podcast

Episode 142: Wallstreet Shuffle
Listen podcast

Episode 141: 1on1 mit Samy Liechti, D2C-, Abo- und E-Commerce-Experte
Listen podcast

Episode 140: Fly Me To The Moon
Listen podcast

Episode 139: Das Ranking der sinnlosesten Marketing-Weisheiten
Listen podcast

Episode 138: 1on1 mit Guntram Friede, Vice President of Marketing, Celonis EMEA
Listen podcast

Episode 137: Lord Don’t Slow Me Down
Listen podcast

Episode 136: 1on1 mit Dr. Annette Mönninghoff, Head of Integrated Marketing, Roche Diagnostics
Listen podcast

Episode 135: Das Ranking der ikonischsten Product Placements
Listen podcast

Episode 134: Imitation of Life
Listen podcast

Episode 133: 1on1 mit Prof. Sven Henkel, Markenpapst
Listen podcast

Episode 132: Wicked Games
Listen podcast

Episode 131: Das Ranking der besten Markenwelten
Listen podcast

Episode 130: Poison
Listen podcast

Episode 129: 1on1 mit Susan Schramm, CMO Motel One
Listen podcast

Episode 128: Make Me Smile
Listen podcast

Episode 127: Das Ranking der gefährlichsten Value Propositions
Listen podcast

Episode 126: Gasoline Alley
Listen podcast

Episode 125: 1on1 mit Prof. Daniel Wentzel, Innovationsmarketing-Papst
Listen podcast

Episode 124: Chicken Fried
Listen podcast

Episode 123: Das Ranking der grossartigsten Marken-Comebacks
Listen podcast

Episode 122: Master Of Puppets
Listen podcast

Episode 121: 1on1 mit Dr. Winfried Daun, Group Head Brand der UBS
Listen podcast

Episode 120: You Can’t Fix This
Listen podcast

Episode 119: Das Ranking der besten Bier-Werbespots
Listen podcast

Episode 118: Wannabe
Listen podcast

Episode 117: 1on2 mit Steffen Zeller & Patrick Bühr, CMO & Head R&D Rügenwalder Mühle
Listen podcast

Episode 116: Unfinished Sympathy
Listen podcast

Episode 115: Das Ranking der wichtigsten Pioniere im D2C-Marketing
Listen podcast

Episode 114: Better Man
Listen podcast

Episode 113: 1on1 mit Olaf Geuer, Markenchef der Swisscom
Listen podcast

Episode 112: On The Border
Listen podcast

Episode 111: Das Ranking der relevantesten Marketing-Themen des Jahres 2025
Listen podcast

Episode 110: Mr. Blue Sky
Listen podcast

Episode 109: Das Ranking der besten deutschsprachigen Marketing-Lehrbücher
Listen podcast

Episode 108: People Are Strange
Listen podcast

Episode 107: 1on1 mit Prof. Oliver Gassmann, Innovationspapst
Listen podcast

Episode 106: My Ever Changing Moods
Listen podcast

Episode 105: 1on1 mit Prof. Thomas Rudolph, Handelspapst
Listen podcast

Episode 104: Do You Know What I Mean
Listen podcast

Episode 103: Das Ranking der besten TV-Serien mit Marketing-Background
Listen podcast

Episode 102: Games Without Frontiers
Listen podcast

Episode 101: 1on1 mit Prof. Jana Gross, Digital Marketing-Expertin
Listen podcast

Episode 100: Avalon
Listen podcast

Episode 99: White Rabbit
Listen podcast

Episode 98: Das Ranking der grossartigsten OOH-Kampagnen
Listen podcast

Episode 97: Zombie Zoo
Listen podcast

Episode 96: 1on1 mit Thomas Amstutz, CEO Feldschlösschen AG
Listen podcast

Episode 95: Supersonic
Listen podcast

Episode 94: Das Ranking der wertvollsten Marken
Listen podcast

Episode 93: Moves Like Jagger
Listen podcast

Episode 92: 1on1 mit Prof. Felicitas Morhart, Expertin für Luxusmarketing und Leadership
Listen podcast

Episode 91: The Model
Listen podcast

Episode 90: Das Ranking der besten Gründungsmythen
Listen podcast

Episode 89: Stranded On The Wrong Beach
Listen podcast

Episode 88: 1on1 mit Katharina Schneider, Vice President Finance Strategy bei Malt
Listen podcast

Episode 87: Smells Like Teen Spirit
Listen podcast

Episode 86: Das Ranking der misslungensten Brand Collaborations
Listen podcast

Episode 85: 1on1 mit Torsten Müller-Ötvös, Ex-CEO Rolls-Royce Motor Cars
Listen podcast

Episode 84: 1on1 mit Dr. Caspar Coppetti, Co-Founder On
Listen podcast

Episode 83: That’s Entertainment
Listen podcast

Episode 82: Das Ranking der eindrücklichsten Marketingzitate
Listen podcast

Episode 81: Running Up That Hill
Listen podcast

Episode 80: 1on2 mit Sara Jermann & Angelika Leemann, Co-CMOs Rivella Group
Listen podcast

Episode 79: Fire
Listen podcast

Episode 78: Das Ranking der unbrauchbarsten theoretischen Marketingkonzepte
Listen podcast

Episode 77: Das Ranking der kulturprägendsten Markenereignisse
Listen podcast

Episode 76: After The Gold Rush
Listen podcast

Episode 75: 1on1 mit Judith Häberli, Co-Founder Urban Connect
Listen podcast

Episode 74: Das Automobilmarken-Revitalisierungs-Ranking
Listen podcast

Episode 73: Blockbuster
Listen podcast

Episode 72: 1on1 mit Jean-Remy von Matt, Werber-Legende und Künstler
Listen podcast

Episode 71: Das DDDW-Brand Extension-Flop-Ranking
Listen podcast

Episode 70: Stairway to Heaven
Listen podcast

Episode 69: 1on1 mit Larissa Alghisi, Chief Communications Officer, Privat Bank Julius Bär
Listen podcast

Episode 68: Chasing Cars
Listen podcast

Episode 67: 1on1 mit Dr. Steven Neubauer, CEO der Adcubum AG
Listen podcast

Episode 66: Speed of Life
Listen podcast

Episode 65: 1on1 mit Micha Fritz, Mitbegründer Viva con Agua
Listen podcast

Episode 64: Time Waits For No One
Listen podcast

Episode 63: 1on1 mit Dr. Claudia Zellerhoff, Leiterin Marketing SRF
Listen podcast

Episode 62: Money For Nothing
Listen podcast

Episode 61: 1on1 mit Roman Reichelt, Marketing- und Markenexperte
Listen podcast

Episode 60: Couldn’t Get It Right
Listen podcast

Episode 59: 1on1 mit Prof. Claudia Franziska Brühwiler, Expertin für amerikanische Kultur und Politik
Listen podcast

Episode 58: Driving Home for Christmas
Listen podcast

Episode 57: 1on1 mit Prof. Johanna Gollnhofer, Kaufverhaltens- und Konsumforscherin
Listen podcast

Episode 56: Cigarettes & Alcohol
Listen podcast

Episode 55: The Promise You Made
Listen podcast

Episode 54: Don’t Look Back In Anger
Listen podcast

Episode 53: 1on1 mit Mathias Karsupke, Co-Founder und Managing Director von Availabill
Listen podcast

Episode 52: Now And Then
Listen podcast

Episode 51: 1on1 mit Dr. Stefan Holz, CEO der deutschen Basketball-Bundesliga (BBL)
Listen podcast

Episode 50: Love in Vain
Listen podcast

Episode 49: 1on1 mit Prof. Wolfgang Jenewein, Leadership- und Transformations-Experte
Listen podcast

Episode 48: That’s Entertainment
Listen podcast

Episode 47: 1on1 mit Boris Dolkhani, Bosch-Marken- und Marketingchef
Listen podcast

Episode 46: Two of Us
Listen podcast

Episode 45: Apple Blossom
Listen podcast

Episode 44: 1on1 mit Thomas Schwetje, Mitglied der Coop-Geschäftsleitung
Listen podcast

Episode 43: Every Breath You Take
Listen podcast

Episode 42: Maybe Tomorrow
Listen podcast

Episode 41: 1on1 mit Oliver Gassmann, Innovationspapst und -professor
Listen podcast

Episode 40: On Broadway
Listen podcast

Episode 39: 1on1 mit Jung von Matt DONAU Managing Director Doris Christina Steiner
Listen podcast

Episode 38: Stop Making Sense
Listen podcast

Episode 37: 1on1 mit dem Marketing- und Mobilitäts-Professor Andreas Herrmann
Listen podcast

Episode 36: Robert De Niro’s Waiting
Listen podcast

Episode 35: 1on1 mit Gründerin, CEO und Food-Marketing-Expertin Deniz Ficicioglu
Listen podcast

Episode 34: Sailing
Listen podcast

Episode 33: 1on1 mit Sportmarketing-Experten Dr. Christian Lang
Listen podcast

Episode 32: Ghost Town
Listen podcast

Episode 31: 1on1 mit AI-Thought Leader Dalith Steiger
Listen podcast

Episode 30: Happy
Listen podcast

Episode 29: 1on1 mit BMW-CMO Deutschland Jennifer Treiber-Ruckenbrod
Listen podcast

Episode 28: Both Ends Burning
Listen podcast

Episode 27: The Sellout
Listen podcast

Episode 26: 1on1 mit FELFEL Co-CEO & Kundenservice-Expertin Anna Grassler
Listen podcast

Episode 25: Merry Xmas Everybody
Listen podcast

Episode 24: 1on1 mit dem Automobil-Marketingexperten Jürgen Stackmann
Listen podcast

Episode 23: Made You Look
Listen podcast

Episode 22: 1on1 mit Marketingexperten, Unternehmer und Investor Oliver Pabst
Listen podcast

Episode 21: 1on1 mit GenZ-Experte Jo Dietrich
Listen podcast

Episode 20: Hard to Handle
Listen podcast

Episode 19: Respect
Listen podcast

Episode 18: 1on1 mit Geschäftsmodell-Innovations-Expertin Karolin Frankenberger
Listen podcast

Episode 17: 1on1 mit Digital-Expertin Sunnie J. Groeneveld
Listen podcast

Episode 16: Passionfruit
Listen podcast

Episode 15: Out of Touch
Listen podcast

Episode 14: 1on1 mit Jung von Matt LIMMAT Gründer Dominique von Matt
Listen podcast

Episode 13: Chain Reaction
Listen podcast

Episode 12: 1on1 mit Leadership-Experte Wolfgang Jenewein
Listen podcast

Episode 11: What’s Going On
Listen podcast

Episode 10: Radio Ga Ga
Listen podcast

Episode 9: Dying Breed
Listen podcast

Episode 8: Magical Mystery Tour
Listen podcast

Episode 7: Sympathy For The Devil
Listen podcast

Episode 6: Second Hand News
Listen podcast

Episode 5: One Way Or Another
Listen podcast

Episode 4: Somebody Told Me
Listen podcast

Episode 3: Everlong
Listen podcast

Episode 2: Blowin’ in the Wind
Listen podcast

Episode 1: Live Forever
Listen podcast

Pilot: There can be only one

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