deen
Globus
Latest Post
IMC-HSG research helps firm overcome protectionism

Blog

Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
MedTech Webinar: Artificial Intelligence in Health Care (Review)

What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.

Forscher mit VR Brille
MedTech Webinar: Artificial Intelligence in Health Care

What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.

Roboter Mensch Hände
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?

What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?

Marketing & Sales Monitor: Scenarios for the Metaverse

What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.

"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer

Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.

Digital Activation in Sports Sponsorship: Is there Room for Digital in Sports?

Sport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.

Publicis Event mit Johanna Gollnhofer
New Cooperation with Publicis Groupe

Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.

Behavioral Branding Research

An article by Theo Lieven published in the journal “Frontiers in Psychology” talks about the connection between employee personality and brand strength.

Contact quality: parameter for advertising effectiveness

What is the impact of motion picture communication? Does advertising effectiveness research need to be reoriented?

Globus
IMC-HSG research helps firm overcome protectionism

To overcome protectionism, firms need not to hide their origin but should actively use tailored marketing programs.