deen
Latest Post
Pricing – Capturing Value

Blog

Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
What’s next for 2022?

Prof. Marcus Schögel asks which topics will have a significant influence on the company’s own marketing and corporate management in the coming years.

Successfully Implement Price Increases for Industrial Goods

Price increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?

Pricing – Capturing Value

Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.

Prices at international art auctions: Great art or marketing?

Banksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?

Direct-to-Consumer Strategien

Read the editorial of issue 6 | 2021 of Marketing Review St.Gallen with the topic “Direct-to-Consumer Strategies”.

Christian Belz Award for reality-oriented Marketing Management 2021

The Institute for Marketing and Customer Insight and the Starrag Group presented the second “Christian Belz Award for Reality-Oriented Marketing Management” to Anna Selent at the Marketing Dialogue on 4 October.

Experience Management in Commerce

Read the editorial of issue 5 | 2021 of Marketing Review St.Gallen with the topic “Experience Management in Retail”.

A Data-driven Approach to Improve the Digital Customer Journey for SMEs

Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

Conversational Commerce

Read the editorial of issue 4 | 2021 of Marketing Review St.Gallen with the topic “Conversational Commerce”.

The New Institute for Marketing and Customer Insight

Two become one: The new Institute for Marketing and Customer Insight combines research and practical relevance on relevant topics.