MedTech Webinar: Artificial Intelligence in Health Care (Review)
15.02.2023
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
Blog
Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
MedTech Webinar: Artificial Intelligence in Health Care
08.12.2022
What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
05.12.2022
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
Marketing & Sales Monitor: Scenarios for the Metaverse
05.12.2022
What is the metaverse? The Institute for Marketing and Customer Insight traces the buzzword in its new monitor.
"The Green Consumer" – Newsletter by Prof. Dr. Johanna Gollnhofer
01.10.2022
Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.
Digital Activation in Sports Sponsorship: Is there Room for Digital in Sports?
06.09.2022
Sport creates unique emotional moments. So why digitize when everything is going well? Meriton Ceka on digital activation in sponsorship.
New Cooperation with Publicis Groupe
24.08.2022
Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.
Behavioral Branding Research
16.08.2022
An article by Theo Lieven published in the journal “Frontiers in Psychology” talks about the connection between employee personality and brand strength.
