Precious metals study 2025
21.10.2025
Precious metals more popular than ever – silver on the rise
Blog
Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
«Green Marketing» – Newsletter by Prof. Dr. Johanna Gollnhofer
01.07.2025
Who is the green consumer? Johanna Gollnhofer writes once a month about current topics on consumption and sustainability.
Webinar: The Luxury Industry 2023: an Outlook and Beyond (Review)
20.04.2023
Luxury expert Dr. Frank Müller recently discussed the challenges facing the luxury industry in a webinar.
Webinar: Marketing Needs to be Strategic (Review)
05.04.2023
How can hospitals and clinics be optimally positioned in the competitive environment? We discussed this question in a webinar.
MedTech Webinar: Artificial Intelligence in Health Care
15.02.2023
What are the success factors for the commercialization of AI in healthcare? We discussed this question on 25 January in an interactive webinar.
MedTech Webinar: Artificial Intelligence in Health Care
08.12.2022
What are the success factors for the commercialization of AI in healthcare? We will discuss this question in an interactive webinar.
Artificial Intelligence in Marketing: Who will make the Decisions in the Future?
05.12.2022
What opportunities does Artificial Intelligence offer to shape the future of marketing in your company?
