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Blog

Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
Data Privacy and Data Management in Marketing

What role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.

Successfully Implement Price Increases for Industrial Goods

Price increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?

Barcode / MRSG-Thema Pricing Capturing Value
Pricing – Capturing Value

Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.

Direct-to-Consumer Spielfiguren
Direct-to-Consumer Strategien

Read the editorial of issue 6 | 2021 of Marketing Review St.Gallen with the topic “Direct-to-Consumer Strategies”.

Kleiner Einkaufswagen Experience Management
Experience Management in Retail

Read the editorial of issue 5 | 2021 of Marketing Review St.Gallen with the topic “Experience Management in Retail”.

A Data-driven Approach to Improve the Digital Customer Journey for SMEs

Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

Roboter am Telefon Conversational Commerce
Conversational Commerce

Read the editorial of issue 4 | 2021 of Marketing Review St.Gallen with the topic “Conversational Commerce”.

Die neue Welt der Markenkommunikation

Read the editorial of issue 2 | 2021 of Marketing Review St.Gallen with the topic “The New World of Brand Communication”.

Kunstwerk Mitarbeiter Inspiration MRSG
Employee Inspiration and Empowerment

Read the editorial of issue 1 | 2021 of the Marketing Review St.Gallen with the topic “Employee Inspiration and Empowerment”.

The Blockchain's Impact on Digital Marketing Plattforms

This article explores the impact of blockchain on the platform economy and whether there are relevant blockchain applications with product/market fit.