New Cooperation with Publicis Groupe
24.08.2022
Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.
Blog
Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
Data Privacy and Data Management in Marketing
08.03.2022
What role does customer data privacy play in marketing? Prof. Marcus Schögel discussed this important question at the GfM Platinum Event.
Successfully Implement Price Increases for Industrial Goods
13.12.2021
Price increases for existing services are among the most delicate measures in marketing and sales. How do you manage to get them accepted anyway?
Pricing – Capturing Value
29.11.2021
Read the editorial of issue 1 | 2022 of the Marketing Review St.Gallen with the topic “Pricing – Capturing Value”.
Direct-to-Consumer Strategien
28.10.2021
Read the editorial of issue 6 | 2021 of Marketing Review St.Gallen with the topic “Direct-to-Consumer Strategies”.
Experience Management in Retail
31.08.2021
Read the editorial of issue 5 | 2021 of Marketing Review St.Gallen with the topic “Experience Management in Retail”.
A Data-driven Approach to Improve the Digital Customer Journey for SMEs
17.08.2021
Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.
Conversational Commerce
12.07.2021
Read the editorial of issue 4 | 2021 of Marketing Review St.Gallen with the topic “Conversational Commerce”.
