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IMC-HSG research helps firm overcome protectionism


Our blog features the latest marketing insights and developments from our research, company exchange programs and teaching.
Horizon Interview: How the Master in Marketing Management was built

In the interview, Sven Reinecke tells us how the Master in Marketing Management (MiMM) was set up at the University of St.Gallen.

Study Trip: Marketing and Sales in Asia

The students from the course “Marketing & Sales in Asia” spent exciting days in Singapore and gained insights into various multinational companies. Together we got to the bottom of current marketing trends and local challenges in the Asian region.