"Those who cease to strive to be better cease to be good."
Marie von Ebner-Eschenbach

Doctorate at the Institute for Marketing and Customer Insight

A doctoral programme is the first step towards an academic career. During three to five years you dedicate yourself to a specific topic and become an expert in this field. The dissertations at the Institute for Marketing and Customer Insight are characterised by the high practical relevance of the research topic. This is linked to the latest academic literature and thus acquires a strong relevance for practice that is scientifically sound.

The doctorate ideally prepares you for a possible academic career. Nevertheless, some doctoral students choose to return to practice because their research topics and the knowledge generated are highly relevant to organisations in the market. Therefore, during and after the doctorate, it is open to you in which direction you would like to develop further.

The Institute for Marketing and Customer Insight offers you an environment that supports you optimally, from finding a topic to defending your dissertation. The constant exchange with practitioners will enable you to ensure that your topic is ideally linked to challenges in practice. The experienced researchers working at the institute will also help you to ensure that your work has an impact in academia through publications.