Team
With more than 30 employees and hundreds of alumni, we are one of the largest and most established institutes at the University of St.Gallen.
Executive Committee
| Prof. Dr. Thomas Bieger | Full Professor for Business Administration | Institute for Systemic Management and Public Governance (IMP-HSG) |
| Prof. Dr. Oliver Gassmann | Professor for Technology Management | Institute for Technology Management (ITEM-HSG) |
| Prof. Dr. Markus Kramer | Independent Advisor | |
| Kathrin Kuster | Head of General Secretariat | Zürcher Hochschule der Künste (ZHdK) |
| Urs Riedener, lic. oec. HSG | President of the Board of Directors | Emmi Gruppe |
| Madeleine Stöckli | President of the Board of Directors | BÜCHI Labortechnik AG |
Alumni
| Prof. Emil Annen | Project Manager | Institut für Marketing |
| Melanie Aregger | CEO & Co-Founder | Avelo |
| Dr. Oliver Arndt | Board Member & Chief Commercial Officer | Mammut Sports Group AG |
| Dr. Kalle Becker | Senior Vice President Operations | AB VASSILOPOULOS |
| Prof. Dr. Christian Belz | Marketing Ordinarius Emeritus | Institut für Marketing |
| Dr. Benjamin Berghaus | Founder & Co-Founder | Research Stride & Career Profiler |
| Dr. Michael Betz | Senior Manager | PwC Switzerland |
| Dr. Philine Betz-Werner | Trainer, Consultant & Executive Coach | Universität St.Gallen |
| Dr. Philipp Biermann | Senior Partner | Simon-Kucher & Partners |
| Dr. Jochen Binder | Specialist Customer Experience Management | McKinsey & Company |
| Dr. Ben Birkhofer | Managing Director | Content Management Inc. |
| Chiara Bossard | Product Manager | Vitra |
| Dr. Laura Braun | Director Strategy & Commercial Steering | SWISS Int. Air Lines & Lufthansa Group |
| Prof. Dr. Tim Oliver Brexendorf | Professor of Marketing | WHU – Otto Beisheim School of Management |
| Dr. Benita Brockdorff | Deputy Head Philanthropy | WWF Switzerland |
| Dr. Max-Georg Büchner | Managing Director | Kunsthaus ARTES |
| Dr. Antje Budzanowski | Head of Business Development | ROADSURFER GmbH |
| Dr. Sebastian Busch | Managing Director | Thamnos Immobilienverwaltungs GmbH |
| Dr. Caspar Coppetti | Co-Founder | On AG |
| Dr. Philipp Dautzenberg | Member of the Board of Directors | Transgourmet Schweiz AG |
| Dr. André Doutreval | Head of User Experience Design & Brand Portfolio Strategy | Bosch |
| Dr. Randy Drenth | Head of Logistics & Senior VP | Swisscom |
| Dr. Jasmin Eberharter | Project Lead Customer Centricity | Lufthansa Group |
| Dr. Lydia Ebersbach | Project Manager, Global Wealth Management | UBS |
| Dr. Martin Einhorn | Director Customer Evaluation & Analytics | Dr. Ing. h.c. F. Porsche AG |
| Prof. Dr. Oliver Emrich | Professor of Management and Social Media | Johannes Gutenberg-University Mainz |
| Prof. Dr. Antonia Erz | Associate Professor | Copenhagen Business School |
| Prof. Dr. Jörg Finsterwalder | Professor of Marketing | University of Canterbury |
| Dr. Stephan Feige | Managing Partner | htp St. Gallen Managementberatung AG |
| Prof. Dr. Peter Mathias Fischer | Associate Professor of Marketing | HEC Paris |
| Prof. Dr. Anja Forster | Professor of Marketing | Hochschule Pforzheim |
| Dr. Gerold Geis | Managing Director | MPM St.Gallen AG |
| Dr. Marek Gorny | Consultant | Boston Consulting Group (BCG) |
| Dr. Steffen Hahn | Senior Vice President Commercial EMEA | Weber-Stephen Products LLC |
| Prof. Dr. Cansu Hattula | Professor of Marketing | IU International University of Applied Sciences |
| Prof. Dr. Johannes Hattula | Associate Professor of Marketing | Copenhagen Business School |
| Dr. Hanna Henkel | Science & Technology Editor | Neue Zürcher Zeitung |
| Prof. Dr. Sven Henkel | Vice President Corporate Relations and Professor of Marketing | EBS Universität für Wirtschaft und Recht |
| Prof. Dr. Dennis Herhausen | Associate Professor | Vrije Universiteit Amsterdam |
| Prof. Dr. Walter Herzog | Professor of Marketing | WHU – Otto Beisheim School of Management |
| Dr. Robert Hohenauer | Specialist Communication | BMW Group |
| Dr. Simone Janz | Founder & Managing Director | mesh. The strategy boutique |
| Dr. Mirko Jazbec | Senior Product Manager | Viseca Card Services SA |
| Dr. Philomela Kaetzke | Verantwortliche Finanz- und Prozessmanagement Forschung & Entwicklung | Pädagogische Hochschule Zürich |
| Dr. Michael Karg | Chief Operating Officer & Member of the Executive Board | Looping Group |
| Dr. Jens Keller | Portfolio Strategy Manager | Audi of America |
| Dr. Thomas Klumpp | Business Unit Head | Schweizer Electronic AG |
| Dr. Maleen Knaak | Manager Digital Vision & Transformation | Merkle DACH |
| Dr. Anja Knaus | PR & Media Relations | FLYER AG |
| Dr. Markus Koch | Co-Founder | yawave AG |
| Dr. Alexander Kotouc | Head of Experiential Marketing | BMW Group |
| Prof. Dr. Markus Kramer | Former President for Region Europe, Middle East, Africa, Central Asia | BASF Group |
| Dr. Kai Kruthoff | Senior Customer Experience & Brand Management Expert | Mandates | Strategic Projects | Interim Management |
| Prof. Dr. Silke Lennerts | Professor | Duale Hochschule Baden-Württemberg |
| Dr. Anna Lindenau | Consultant | Center for Industrial Marketing |
| Dr. Oliver Malms | Market Research | AUDI AG |
| Dr. Jan Niklas Meise | Strategy Manager Corporate Development | PostFinance |
| Prof. Dr. Felicitas Morhart | Vice-Dean and Professor of Marketing | HEC Lausanne |
| Dr. Kirsten Mrkwicka | Head of User Interface Design | Swisscom |
| Dr. Joachim Mühlmeyer | Managing Director Asia-Pacific | KRAIBURG TPE |
| Dr. Frank Müller | CEO | The Bridge To Luxury |
| Dr. Markus Müllner | Co-Founder & Managing Director | fuehrung-stark.ch |
| Dr. Liane Nagengast | Senior Research Consultant | Marketagent.com Schweiz AG |
| Dr. Oliver Pabst | General Partner | Redalpine |
| Dr. Carsten Paulus | CEO | MED4LIFE |
| Dr. Nicolas Pernet | Director | RTR Radiotelevisiun Svizra Rumantscha |
| Dr. Dominik Pfeiffer | Co-CEO & Founder | LINKS DER ISAR GmbH & AirLST |
| Dr. Andreas Pracht | Management Consultant | SGP Management Consultants GmbH |
| Dr. Sabine Reinecke | Leiterin Berufs-, Studien- & Laufbahnberatung | Kanton St.Gallen |
| Dr. Michael Reinhold | Project Manager | Institut für Marketing |
| Dr. Alexander Roosdorp | Head of Marketing & Communications | Landert Group AG |
| Prof. Dr. Inga Schmidt-Ross | Professor of Marketing | HSBA Hamburg School of Business Administration |
| Dr. Achim Sauer | Leiter Vertriebsnetze & Mitglied der Geschäftsleitung | Mercedes-Benz Deutschland |
| Dr. Karsten Sausen | Head Of Marketing & Brand Experience | Implenia |
| Peter Schäfer | Chief Strategy Officer/Management | Serviceplan Suisse |
| Dr. Alexander Schagen | Managing Director | ServiceOcean AG |
| Prof. Dr. Christian Schmitz | Professor of Sales Management & Chair of Sales Management Department | Ruhr-University of Bochum |
| Dr. Julius Schröder | Strategic Assistant to the Head of Division Buildings/ Country President Switzerland | Implenia |
| Dr. Sophie Schueller | Marketing Manager | Swisscom |
| Prof. Dr. Matthias Schulten | Professor of Marketing | Fachhochschule Südwestfalen |
| Dr. Martin Schumacher | Co-Founder & Market Lead | PathoBlock Therapeutics GmbH & Co. KG |
| Dr. Markus Schweizer | CEO & Partner | Holistic Consulting GmbH |
| Dr. Dominik Schwizer | Lecturer | Fachhochschule Graubünden |
| Dr. Tânia Fluri-Simão | Chief Marketing & Sales Officer | BBC Bircher Smart Access |
| Prof. Dr. Timo Sohl | Assistant Professor of Strategic Management | Universitat Pompeu Fabra |
| Dr. Corsin Sulser | CEO | Parcandi |
| Dr. Carla Thaper-Mengel | Project Leader Innovation & New Business | APG|SGA AG |
| Dr. Eva Katharina Tyssen | Head of Business Development & Customer Success | MS Direct AG |
| Dr. Marcel van Lier | Transformation Leader | Roche |
| Prof. Dr. Benjamin von Walter | Professor of Marketing | Eastern Switzerland University of Applied Sciences |
| Prof. Dr. Tillmann Wagner | Professor of Marketing | WHU – Otto Beisheim School of Management |
| Dr. Michael Weibel | Managing Director | Center for Industrial Marketing St. Gallen AG |
| Prof. Dr. Daniel Wentzel | Professor of Marketing | RWTH Aachen University |
| Dr. Christoph Wortmann | Marketing Manager | Swisscom |
| Dr. Maria Wünsche | Business Development & Mobility Carbon Footprints | atmosfair gGmbH |
| Prof. Dr. Dirk Zupancic | CEO | DZP Prof. Dr. Dirk Zupancic Projects GmbH |