The Institute of Marketing and Customer Insight at the University of St.Gallen has been successfully implementing the practice-oriented excellence program Best Practice in Marketing for more than 20 years. The basic idea of this program is an exchange of experience, moderated by us as a university, of current marketing and sales topics between leading “best practice” companies (currently B.Braun, Bühler, Clariant, Continental, Geberit, Hansgrohe, Ricola, UBS, and Weber-Stephen LLC).
The program is deliberately designed to be cross-sectoral and exclusive of competition, since interesting approaches can often be obtained from other sectors and we maintain a very open exchange. Every year, four current, exciting topics are redefined in cooperation with our partners and then discussed in interactive workshops.
