Best Practice in Marketing

Best Practice in Marketing

Gain insights from speakers and participants from a wide variety of industries and, additionally, learn from a scientific perspective.
Porträt Katja Söllner


Katja Söllner
Seminar- & Event Organization / Assistant to Prof. Dr. Sven Reinecke
Porträt Malte Bleeker


Malte Bleeker
Research Associate & Doctoral Candidate

Best Practice in Marketing Events 2024

  • Executive Education: Aufgabenorientiertes Marketing Management 
    May 16 and 17, 2024 – Hotel Walhalla, CH-St.Gallen
  • Executive Education: Task-oriented Marketing Management 
    June 18 and 19, 2024 – online (Zoom)
  • Product & Service Management (2 x 2 days)
    1st Workshop: June 4 and 5, 2024 – Schloss Freudenfels, CH-Eschenz
    2nd Workshop: August 28 and 29, 2024 – Kloster Fischingen, CH-Fischingen
  • Digital Marketing Analytics (2 x 2 days)
    1st Workshop: July 9 and 10, 2024 – House of Communication / Motel One Haidhausen, DE-Munich
    2nd Workshop: September 3 and 4, 2024 – Lilienberg, CH-Ermatingen
  • Value-based Sales & Marketing (2 x 2 days)
    1st Workshop: September 24 and 25, 2024 – Vienna House zur Bleiche, CH-Schaffhausen
    2nd Workshop: October 28 and 29, 2024 – Hotel Säntispark, CH-Abtwil
  • AI-Driven Marketing (1 x 2 days, Top Management)
    October 23 and 24, 2024 – Marbach Castle, DE-Öhningen

Facts and Figures

The research program started in 1998 with an empirical success study from 30 expert discussions and a written survey of over 600 companies from 40 industries. The aim was to identify “best practice” approaches in marketing as well as leading companies. Successful marketing strategies were also analyzed and cross-sectoral success patterns identified. Since then, the idea of “bench learning” has been taken up in regular management focus groups.

Years Best Practice in Marketing
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Participating Companies


The Best Practice in Marketing board is the steering committee of the entire research program. It consists of representatives of our leading partner companies from various industries and meets twice a year. The board determines the basic content and direction of the research program, determines the topics and composition of the management focus groups and decides on the admission of additional partner companies.

Yves Ottiger
Vice President Marketing & Sales OPM

Anton Holenstein
Chief Strategy Officer

Dr. Hermann Bach
Head of Strategic Marketing & Innovation

Ralf Hoffmann
Chief of Marketing business segment tyres

Lukas Vasary
Marketing Transformation Manager

Dr. Martin Baumüller
Group Executive Board Head Division Marketing & Brands

Olivier Sogno
Business Unit Leader AXOR & VP Corporate Marketing

Andreas Jess
R2 Director Marketing

Thomas Meier

Aydin Sahin
Head Marketing & Digital Sales