Best Practice in Marketing

Gain insights from speakers and participants from a wide variety of industries and, additionally, learn from a scientific perspective.

Partner

B.Braun

The Institute of Marketing and Customer Insight at the University of St.Gallen has been successfully implementing the practice-oriented excellence program Best Practice in Marketing for 27 years. The basic idea of this program is an exchange of experience, moderated by us as a university, of current marketing and sales topics between leading “best practice” companies (currently B.Braun, Bühler, Clariant, Geberit, Hansgrohe, John Deere, Sartorius, Sika, UBS and V-Zug).

The program is deliberately designed to be cross-sectoral and exclusive of competition, since interesting approaches can often be obtained from other sectors and we maintain a very open exchange. Every year, four current, exciting topics are redefined in cooperation with our partners and then discussed in interactive workshops.

Contact

Katja Söllner

Seminar- & Event Organization / Assistant to Prof. Dr. Sven Reinecke

Phone: +41 71 224 28 73

katja.soellner@unisg.ch

Contact

Malte Bleeker

Research Associate & Doctoral Candidate

Phone: +41 71 224 28 34

malte.bleeker@unisg.ch

Best Practice in Marketing Events 2026

Executive Education: Task-oriented Marketing Management
June 16 & 17, 2026 – Hotel Walhalla, CH-St.Gallen
Executive Education: Task-oriented Marketing Management
The training will be conducted online in a combination of on-demand videos and online workshops.
April 24, 2026 & May 11, 2026 (1 to 5 pm CEST) on both days.
Online attendance is required on these two dates.
Management Focus Group: Artificial Intelligence in Marketing & Sales (2 x 2 days)
1st Workshop: July 9 & 10, 2026 – House of Communication / Motel One Haidhausen, DE-Munich
2nd Workshop: September 9 & 10, 2026 – Hotel Hof Weissbad, CH-Weissbad
Management Focus Group: Sales Force Transformation: Future-Proof Technical Selling (2 x 2 days)
1st Workshop: July 7 & 8, 2026 – Revier Hotel Säntispark, CH-Abtwil
2nd Workshop: September 16 & 17, 2026 – Kloster Fischingen, CH-Fischingen
Management Focus Group: Building a Data-driven Marketing Organization (2 x 2 days)
1st Workshop: August 25 & 26, 2026 – Lilienberg, CH-Ermatingen
2nd Workshop: October 21 & 22, 2026 – John Deere, DE-Mannheim
Top Management Focus Group: Revenue Operations for Growth: Aligning Marketing, Sales and Service (2 days)
November 18 & 19, 2026 – Marbach Castle, DE-Öhningen

Facts and Figures

The research program started in 1998 with an empirical success study from 30 expert discussions and a written survey of over 600 companies from 40 industries. The aim was to identify “best practice” approaches in marketing as well as leading companies. Successful marketing strategies were also analyzed and cross-sectoral success patterns identified. Since then, the idea of “bench learning” has been taken up in regular management focus groups.

25+

Years Best Practice in Marketing

2700+

Participants

700+

Participating Companies

Board

The Best Practice in Marketing board is the steering committee of the entire research program. It consists of representatives of our leading partner companies from various industries and meets twice a year. The board determines the basic content and direction of the research program, determines the topics and composition of the management focus groups and decides on the admission of additional partner companies.