The Institute of Marketing and Customer Insight at the University of St.Gallen has been successfully implementing the practice-oriented excellence program Best Practice in Marketing for 25 years. The basic idea of this program is an exchange of experience, moderated by us as a university, of current marketing and sales topics between leading “best practice” companies (currently B.Braun, Bühler, Clariant, Continental, Die Post, Geberit, Hansgrohe, John Deere, Ricola, and UBS).
The program is deliberately designed to be cross-sectoral and exclusive of competition, since interesting approaches can often be obtained from other sectors and we maintain a very open exchange. Every year, four current, exciting topics are redefined in cooperation with our partners and then discussed in interactive workshops.
