The Big Marketing Technology Lab (BMT) is a research consortium founded in 2019 by the University of St.Gallen in cooperation with EBS University. The aim of the Big Marketing Technology Lab consortium is to research the influence of technological innovations on interactions between brands and consumers and to share best practices.
The Big Marketing Technology Lab thrives on the lively exchange between all project partners – from practice and science. Creating a protected space in which knowledge and experience can be shared and people can learn from each other is an important concern of the Big Marketing Technology Lab. This is why all project partners come from different industries. Nevertheless, many companies often face similar challenges. In the Big Marketing Technology Lab, knowledge is shared or created to solve these challenges. Regular joint workshops are organised to ensure an exchange of ideas between the partners. The second important part of the Big Marketing Technology Lab is the direct transfer of research results. Project partners set the topics themselves, which are then implemented by research teams at the University of St.Gallen or EBS University. Last year, the Big Marketing Technology Lab focussed on digital marketing, brand experience and brand culture.
