The Marketing of the Future program supports companies in understanding and applying AI in strategic and operational marketing contexts. By combining peer exchange with academic research, the program explores how organizations can leverage AI responsibly and effectively. The program was founded in close cooperation between Prof. Dr. Reto Hofstetter and Lead-Partner UBS in 2025.
Core Activities
- AI Marketing Think Tank
- Research projects at the forefront of the development in AI & Marketing
- Academic Intelligence
- AI Education & Upskilling
