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Executive Education for Marketing Professionals

Take the next step in your career with our marketing courses for professionals

 

The executive education courses offered at the University of St.Gallen (IMC-HSG), one of Europe’s leading business universities, equip you with the tools you need to face future challenges. The Institute for Marketing and Customer Insight follows a sales-focused approach to marketing, firmly rooted in reality. Our research enables us to develop our teaching and learning content continuously, adapting it to meet the ever-evolving challenges in the fields of marketing, communications, sales and purchasing.

Our intensive seminars are designed to fit around your busy schedule, while our Diploma of Advanced Studies (DAS) and Certificate of Advanced Studies (CAS) programs feature a modular structure to give you maximum flexibility to study alongside your career.

You will also benefit from our prestigious network of renowned experts from the worlds of research and practice. When you complete one of our courses, you’ll join the alumni community at the Institute for Marketing and Customer Insight. “From insight to impact” is our motto, but it is also so much more – it is a promise, a yardstick we set for ourselves.

If you have any questions or would appreciate a personal consultation, please don’t hesitate to contact us.

Personal Contact

Porträt Friederike Rieder
Friederike Rieder
Head of Executive Education
Porträt Katja Feige
Dr.
Katja Feige
Head of Custom Executive Programs
Porträt Meriton Ceka
Meriton Ceka
Research Associate & Doctoral Candidate
Porträt Mauro Gotsch
Mauro Gotsch
Research Associate & Doctoral Candidate
Porträt Severin Lienhard
Severin Lienhard
Research Associate & Doctoral Candidate
Porträt Alexander Tombach
Alexander Tombach
Research Associate & Doctoral Candidate
  • Porträt Friederike Rieder
    Friederike Rieder
    Head of Executive Education
  • Porträt Katja Feige
    Dr.
    Katja Feige
    Head of Custom Executive Programs
  • Porträt Meriton Ceka
    Meriton Ceka
    Research Associate & Doctoral Candidate
  • Porträt Mauro Gotsch
    Mauro Gotsch
    Research Associate & Doctoral Candidate
  • Porträt Severin Lienhard
    Severin Lienhard
    Research Associate & Doctoral Candidate
  • Porträt Alexander Tombach
    Alexander Tombach
    Research Associate & Doctoral Candidate
Icon Branchen
40+
Industries
Icon Teilnehmende Unternehmen
500+
Companies
Icon Doktorhut
10000+
Participants

Principles

Our quality standards

At the Institute for Marketing and Customer Insight, you’ll earn a highly regarded qualification. We want our participants to get the maximum value from our executive education courses, so we expect them to actively engage and demonstrate their motivation – and we are happy to reciprocate in kind. Find out more about our quality standards.

Consultation

We offer a transparent, in-depth consultation to everyone interested in our courses. This is the only way to ensure you get the maximum benefit from your studies. We draw on our years of experience to help you find the right executive learning opportunity for you.

Methodology

All our executive education courses and seminars are focused on promoting optimal, holistic learning progress. We ensure this by employing a wide variety of methods, from lectures and expert talks to case study analysis, behavioral training, group exercises, interactive plenary discussions to encourage an exchange of experiences, plus projects and transfer papers that allow you to apply what you have learned.

Exchange

Learning and change processes require intensive discussions and individual reflection on your own concepts and actions. Our seminars offer the ideal framework for a comprehensive, open exchange of experiences with professionals from different industries. From our experience, we know that having participants from a rich blend of sectors, roles and age groups creates a stimulating and efficient learning environment.

Practical Relevance

Our theories, concepts and ideas are geared towards tackling practical challenges. We place particular emphasis on ensuring all our teaching content is scientifically sound and taught with a focus on finding solutions. We measure the impact of our executive education courses by the transfer of knowledge into practice.

Research

Thanks to our research into the topics of marketing, communications, sales and purchasing, we continuously develop our teaching and learning content. This means we can prepare you for both current and future challenges of professional life.

Alumni

Networking is a skill to be learned. Cultivating and maintaining contact is at the heart of our philosophy. Thanks to our IMC-HSG alumni community, after completing your course you will have the opportunity to network with high-profile leaders and lecturers, who can offer advice on the next steps in your career. Supporting our alumni in their future careers is very important to us.

  • Consultation

    We offer a transparent, in-depth consultation to everyone interested in our courses. This is the only way to ensure you get the maximum benefit from your studies. We draw on our years of experience to help you find the right executive learning opportunity for you.

  • Methodology

    All our executive education courses and seminars are focused on promoting optimal, holistic learning progress. We ensure this by employing a wide variety of methods, from lectures and expert talks to case study analysis, behavioral training, group exercises, interactive plenary discussions to encourage an exchange of experiences, plus projects and transfer papers that allow you to apply what you have learned.

  • Exchange

    Learning and change processes require intensive discussions and individual reflection on your own concepts and actions. Our seminars offer the ideal framework for a comprehensive, open exchange of experiences with professionals from different industries. From our experience, we know that having participants from a rich blend of sectors, roles and age groups creates a stimulating and efficient learning environment.

  • Practical Relevance

    Our theories, concepts and ideas are geared towards tackling practical challenges. We place particular emphasis on ensuring all our teaching content is scientifically sound and taught with a focus on finding solutions. We measure the impact of our executive education courses by the transfer of knowledge into practice.

  • Research

    Thanks to our research into the topics of marketing, communications, sales and purchasing, we continuously develop our teaching and learning content. This means we can prepare you for both current and future challenges of professional life.

  • Alumni

    Networking is a skill to be learned. Cultivating and maintaining contact is at the heart of our philosophy. Thanks to our IMC-HSG alumni community, after completing your course you will have the opportunity to network with high-profile leaders and lecturers, who can offer advice on the next steps in your career. Supporting our alumni in their future careers is very important to us.

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