Prof. Dr. Sven Reinecke in einer Weiterbildung

Custom Executive Programs

Executive education programs aligned with your business goals.

For the past 15 years, Customized Executive Education has developed executive education programs in marketing, sales, communication, and leadership. We teach the latest findings and methods tailored to the specific needs of your employees and managers. Companies use the programs to build up essential professional competencies in their teams. Top management receives inspiration and impulses for entrepreneurial change.


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Individual executive education for companies

  • As the leading German-speaking university, we teach the latest marketing knowledge with a high degree of practical relevance.
  • The executive education programs are tailor-made, practical and application-oriented.
  • We teach knowledge relevant to the concrete tasks and goals of the employees.
  • The training programs are interactive, varied and practicioner-oriented (input lectures, case-based learning, small group work, workshop sessions, panel for managers).
  • The teams work on real, company-specific tasks and can openly discuss internal issues.

➜ Customized Executive Education educate your organization in a more cost-efficient, time-effective and application-oriented manner.


Your executive education goal is the starting point of our cooperation.

We listen and ask. We then work with you to develop training programmes that are tailored to your challenges and goals.

Core Topics

We specialise in the important marketing topics

Branding & Communication
Take your organization’s brand management to the next level with us so that your brand generates sustainable value.
Customer Centricity & Experience
Align your organization with the customer with us. Create new customer benefits that differentiate you from the competition.
Digital Marketing & Artificial Intelligence
Work with us to ensure your organization effectively uses new digital marketing tools and channels.
Marketing Management and Leadership
Join us to ensure that your organization is consistently guided through the VUCA world.
Excellence in Sales, Key Account Management, and B2B Marketing
Develop your sales and key account teams so that your sales organization is more professional, motivated, and structured to achieve better results.
Pricing & Product Management
Train your organization in strategic price and product management to exploit your full potential.

Personal Consultation

Dr. Katja Feige
Head of Custom Executive Programs
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Customer-specific executive education programs conducted
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Satisfied customers in more than 36 industries
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Participants in customer-specific training programs


  • We have been working with the University of St. Gallen for more than 10 years. The HSG is an important partner for us in the field of marketing. This ensures that we are always up to date with the latest marketing trends.
    Bühler AG
    Anton Holenstein, Chief Strategy Officer
  • Success comes when competence and the right moment come together. We have therefore placed the topic of "competence in marketing" at the top of the agenda and founded the Geberit Marketing Academy internally. In cooperation with the HSG, we have reached every employee and made them fit for our "Geberit Modern Marketing Strategy". This means we are ready for the right moment every day.
    Geberit International AG
    Florian Maurer, Head of Training
  • What will marketing of the future look like and what does that mean for us as a company? Since 2015, we have been addressing this question together with the Institute for Marketing at the HSG through a comprehensive program for our marketers.
    B. Braun SE
    Robert Weber, Vice President Marketing & Sales Transformation
  • "The St.Gallen KAM concept has brought our strategic work with our key accounts to a new level. We are convinced of the practical relevance of the training. The developed key account plans are now among the most important working tools in our key account management."
    Martin Eisenschmid, Director Business Development (Deputy Vice President BD&S)
  • "Through the Value-Based Marketing Training of the University of St. Gallen, we have realigned our marketing approach in defined projects from "technology-centric" to "customer-centric". We are enthusiastic about the balance between knowledge transfer, stimulation of potential and support in practice-oriented implementation by the trainer team, led by Peter Mathias Fischer. Our teams benefit from the common customer focus in their daily collaboration and the sales team receives relevant support for the next customer meeting."
    Dr. Thomas Kraft, Chief Sales Officer

In recent years, we have had the pleasure of working with the following companies, among others: