deen
Graduation Teilnehmende Weiterbildung

Course Overview

Flexible marketing courses with a certificate of completion

An executive education course in marketing at the University of St.Gallen (HSG), one of Europe’s leading business universities, enables you to earn a recognized qualification (CAS – Certificate of Advanced Studies) and opens new doors for your professional future. The Institute for Marketing and Customer Insight (IMC) follows a sales-focused approach to marketing, firmly rooted in reality. As part of our research, we continuously develop our teaching and learning content, adapting it to meet current and future challenges in the fields of marketing, communications, sales and purchasing. This allows us to ensure that our marketing, communications, sales and purchasing courses make a valuable contribution to your personal and professional development.

All our executive education courses feature a modular structure and are designed to fit around your professional commitments. As a result, you can tailor our marketing training courses to suit your personal and professional circumstances. We also offer a range of ways to extend your studies and transfer credits so that, if you wish, you can continue your learning journey at a later point in time.

DAS Sales Executive
Program type DAS
Start date 23 August 2022
Duration 36 days (12 modules each 3 days)
ECTS 30
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
DAS Marketing Executive
Program type DAS
Start date 6 September 2022 or 10 January 2023
Duration 38 days (12 modules each 3–4 days)
ECTS 30
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
CAS Sales Management
Program type CAS
Start date 23 August 2022 / 29 August 2023
Duration 18 days (6 modules each 3 days)
ECTS 12
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
CAS Communication and Management
Program type CAS
Start date 6 September 2022
Duration 20 days (6 modules each 3 or 4 days)
ECTS 12
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
CAS Marketing Management
Program type CAS
Start date 10 January 2023
Duration 18 days (6 modules each 3 days)
ECTS 12
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
CAS Strategic Procurement
Program type CAS
Start date September 2023
Duration 18 days (6 modules each 3 days)
ECTS 12
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Customer Experience Masterclass
Program type Intensive Seminar
Start date 25 October 2022
Duration 4 weeks (live classes, video recordings, case studies, CX Navigator and articles)
Location Online
Program language English
Intensive Seminar Marketing Controlling
Program type Intensive Seminar
Start date 28 June 2022 / 27 June 2023
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Excellence in Key Account Management
Program type Intensive Seminar
Start date 13 September 2022
Duration 9 days (3 modules each 3 days)
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Active Selling
Program type Intensive Seminar
Start date 20 September 2022
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German

You can also choose from a range of formats for each course and earn recognized certificates of completion:

  • Intensive Seminars: an intensive insight into a specific topic (3 to 5 days)
  • Intensive Studies: Certificate of Advanced Studies (CAS) with at least 12 ECTS credits (18 to 20 days)
  • Diploma Programs: Diploma of Advanced Studies (DAS) with at least 30 ECTS credits (2 CAS plus diploma thesis)

You will also benefit from our prestigious network of renowned experts from the worlds of research and practice and join our alumni community at the Institute for Marketing and Customer Insight. “From insight to impact” is our motto, but it is also so much more – it is a promise, a yardstick we set for ourselves.

If you have any questions or would appreciate a personal consultation, please don’t hesitate to contact us.

Porträt Friederike Rieder

Personal Consultation

Friederike Rieder
Head of Executive Education