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Course Overview

Flexible marketing courses with a certificate of completion

An executive education course in marketing at the University of St.Gallen (HSG), one of Europe’s leading business universities, enables you to earn a recognized qualification (CAS – Certificate of Advanced Studies) and opens new doors for your professional future. The Institute for Marketing and Customer Insight (IMC) follows a sales-focused approach to marketing, firmly rooted in reality. As part of our research, we continuously develop our teaching and learning content, adapting it to meet current and future challenges in the fields of marketing, communications, sales and purchasing. This allows us to ensure that our marketing, communications, sales and purchasing courses make a valuable contribution to your personal and professional development.

All our executive education courses feature a modular structure and are designed to fit around your professional commitments. As a result, you can tailor our marketing training courses to suit your personal and professional circumstances. We also offer a range of ways to extend your studies and transfer credits so that, if you wish, you can continue your learning journey at a later point in time.

Intensive Seminar Brand Leadership
Program type Intensive Seminar
Start date Start Date: 14 March 2023
Duration 4 days
Implementation 14 –17 March 2023
Program language German
Intensive Seminar Managing Sales Processes
Program type Intensive Seminar
Start date Start Date: 7 December 2021
Duration 3 days
Implementation 7 – 9 December 2021
Program language German
Intensive Seminar Marketing Controlling
Program type Intensive Seminar
Start date Start Date: 28 June 2022
Duration 3 days
Implementation 28 – 30 June 2022
Program language German
Intensive Seminar Active Selling
Program type Intensive Seminar
Start date Start Date: 20 September 2022
Duration German
Implementation 20 – 22 September 2022
Program language German
Intensive Seminar Product Management
Program type Intensive Seminar
Start date Start Date: 22 February 2022
Duration 3 days
Implementation 22 – 24 February 2022
Program language German
Intensive Seminar Market-Oriented Strategies for Profitable Growth
Program type Intensive Seminar
Start date Start Date: 18 January 2022
Duration 3 days
Implementation 18 – 20 January 2022
Program language German
Intensive Seminar B2B Marketing
Program type Intensive Seminar
Start date Start Date: 5 April 2022
Duration 3 days
Implementation 5 – 7 April 2022
Program language German
Intensive Seminar Customer Types and Customer Segmentation
Program type Intensive Seminar
Start date Start Date: 11 January 2022
Duration 3 days
Implementation 11 – 13 January 2022
Program language German
Intensive Seminar Digital Marketing Academy
Program type Intensive Seminar
Start date Start Date: 25 January 2022
Duration 4 days
Implementation 25 – 28 January 2022
Program language German
Intensive Seminar Marketing Intelligence
Program type Intensive Seminar
Start date Start Date: 22 February 2022
Duration 3 days
Implementation 22 – 24 February 2022
Program language German

You can also choose from a range of formats for each course and earn recognized certificates of completion:

  • Intensive Seminars: an intensive insight into a specific topic (3 to 5 days)
  • Intensive Studies: Certificate of Advanced Studies (CAS) with at least 12 ECTS credits (18 to 20 days)
  • Diploma Programs: Diploma of Advanced Studies (DAS) with at least 30 ECTS credits (2 CAS plus diploma thesis)

You will also benefit from our prestigious network of renowned experts from the worlds of research and practice and join our alumni community at the Institute for Marketing and Customer Insight. “From insight to impact” is our motto, but it is also so much more – it is a promise, a yardstick we set for ourselves.

If you have any questions or would appreciate a personal consultation, please don’t hesitate to contact us.

Personal Consultation

Friederike Rieder
Head of Executive Education