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Graduation Teilnehmende Weiterbildung

Executive Education for Individuals

Flexible marketing courses with a certificate of completion

An executive education course in marketing at the University of St.Gallen (HSG), one of Europe’s leading business universities, enables you to earn a recognized qualification (CAS – Certificate of Advanced Studies) and opens new doors for your professional future. The Institute for Marketing and Customer Insight (IMC) follows a sales-focused approach to marketing, firmly rooted in reality. As part of our research, we continuously develop our teaching and learning content, adapting it to meet current and future challenges in the fields of marketing, communications, sales and purchasing. This allows us to ensure that our marketing, communications, sales and purchasing courses make a valuable contribution to your personal and professional development.

All our executive education courses feature a modular structure and are designed to fit around your professional commitments. As a result, you can tailor our marketing training courses to suit your personal and professional circumstances. We also offer a range of ways to extend your studies and transfer credits so that, if you wish, you can continue your learning journey at a later point in time.

DAS Marketing Executive
Program type DAS
Start date 16 January 2024 or 27 August 2024
Duration 38 days (12 modules each 3–4 days)
ECTS 30
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
CAS Marketing Management
Program type CAS
Start date 16 January 2024
Duration 18 days (6 modules each 3 days)
ECTS 12
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Digital Marketing Academy
Program type Intensive Seminar
Start date 21. January 2025
Duration 4 days
Location Weiterbildungszentrum Holzweid St.Gallen
Program language German
Intensive Seminar Strategic Marketing Management
Program type Intensive Seminar
Start date 16 January 2024
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Marketing Intelligence
Program type Intensive Seminar
Start date 20 February 2024
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Strategic Product & Performance Management
Program type Intensive Seminar
Start date 19 March 2024
Duration 3 days
Location Hotel Einstein, St. Gallen
Program language German
Intensive Seminar Marketing Controlling
Program type Intensive Seminar
Start date 18 June 2024
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar Strategic Marketing for Hospitals and Clinics
Program type Intensive Seminar
Start date 24 June 2024
Duration 2 days
Location Hotel Walhalla, St. Gallen
Program language German
Intensive Seminar Excellence in Key Account Management
Program type Intensive Seminar
Start date 10 September 2024
Duration 9 days (3 modules each 3 days)
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German
Intensive Seminar B2B Marketing
Program type Intensive Seminar
Start date 12 November 2024
Duration 3 days
Location Weiterbildungzentrum Holzweid, St. Gallen
Program language German

You can also choose from a range of formats for each course and earn recognized certificates of completion:

  • Intensive Seminars: an intensive insight into a specific topic (3 to 5 days)
  • Intensive Studies: Certificate of Advanced Studies (CAS) with at least 12 ECTS credits (18 to 20 days)
  • Diploma Programs: Diploma of Advanced Studies (DAS) with at least 30 ECTS credits (2 CAS plus diploma thesis)

You will also benefit from our prestigious network of renowned experts from the worlds of research and practice and join our alumni community at the Institute for Marketing and Customer Insight. “From insight to impact” is our motto, but it is also so much more – it is a promise, a yardstick we set for ourselves.

If you have any questions or would appreciate a personal consultation, please don’t hesitate to contact us.

Porträt Friederike Rieder

Personal Consultation

Friederike Rieder
Head of Executive Education