Horizon Interview: How the Master in Marketing Management was built

Marketing without digital measures, marketing jobs without digital skills – both are almost extinct. Reason enough for us to redesign our Master’s program. About 15 years after the Bologna reform and the associated start of study programs throughout Europe, the MSC of MiMM became the Master in Marketing Management.

On this topic an interview with Prof. Sven Reinecke in the journal Horizont.

You can find the complete interview here.