Interview Marketing & Kommunikation: Saving Money in Marketing

Saving in marketing: When economic times are bad, the red pencil is quickly drawn. In most cases, the focus is on marketing and especially advertising expenses. But radical cost-cutting does more harm than good. Savings measures that are in line with your goals and strategy would be ideal. However, marketing must be viewed – and controlled – holistically.

On this topic an interview with Prof. Sven Reinecke in the trade journal Marketing & Kommunication.

You can find the complete interview here.