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Bibliothek HSG

Call for Papers & Author Guideline

Information for prospective authors on the key topics of the Marketing Review St.Gallen, the review process and formal instructions for submission of papers.

Overview

General information

Six issues are published each year with current key issues. The current call for papers is published on this website.

Authors of the Marketing Review St. Gallen

The key issues are examined and discussed from different perspectives by scientists and managers. Marketing managers report on their concrete experiences from everyday business. Scientists publish their latest research results and practical implications.

Spectrum "Marketing Management"

In addition, basic contributions can be submitted at any time under the heading Marketing Management. A prerequisite for such a basic article is that the topic is of broad interest and is dealt with in a discrete manner.

Double-blind review process

The focus is on quality, topicality and feasibility. A double-blind review process has been in use since the end of 2006: Each contribution is assessed anonymously by a scientist and a manager from corporate practice. The feedback from the reviewers leads to the selection and improvements of the submitted contributions.

Publishers

Our editors take turns overseeing the respective key issues of the Marketing Review St.Gallen, thus also shedding light on different facets of their current research areas.

  • General information

    Six issues are published each year with current key issues. The current call for papers is published on this website.

  • Authors of the Marketing Review St. Gallen

    The key issues are examined and discussed from different perspectives by scientists and managers. Marketing managers report on their concrete experiences from everyday business. Scientists publish their latest research results and practical implications.

  • Spectrum "Marketing Management"

    In addition, basic contributions can be submitted at any time under the heading Marketing Management. A prerequisite for such a basic article is that the topic is of broad interest and is dealt with in a discrete manner.

  • Double-blind review process

    The focus is on quality, topicality and feasibility. A double-blind review process has been in use since the end of 2006: Each contribution is assessed anonymously by a scientist and a manager from corporate practice. The feedback from the reviewers leads to the selection and improvements of the submitted contributions.

  • Publishers

    Our editors take turns overseeing the respective key issues of the Marketing Review St.Gallen, thus also shedding light on different facets of their current research areas.

Issues

Permanent Call for Papers: Marketing Management
Publication date: open
Editor: Prof. Dr. Sven Reinecke
Issue 3.2022:
From Business to Business – Relationships Rethought
Publication date: 29.04.2022
Editor: Prof. Dr. Sven Reinecke
Issue 4.2022:
"Cognitive Biases" in Marketing Communications
Publication date: 30.06.2022
Editor: Prof. Dr. Johanna Gollnhofer, Prof. Dr. Matthias Fuchs
Issue 5.2022:
Store of the Future
Publication Date: 26.08.2022
Editor: Prof. Dr. Thomas Rudolph
Issue 6.2022:
Open Innovation & Crowdsourcing in Marketing
Publication date: 28.10.2022
Editor: Prof. Dr. Reto Hofstetter
Issue 1.2023:
Assessing Marketing Performance
Publication date: 09.12.2022
Editor: Prof. Dr. Sven Reinecke
Issue 2.2023:
Sustainable Consumption
Publication date: 24.02.2023
Editors: Prof. Dr. Johanna Gollnhofer, Prof. Dr. Matthias Fuchs
Issue 3.2023:
Human – Machine Interaction: Technology-Enabled Customer Experiences
Publication date: 28.04.2023
Editor: Prof. Dr. Thomas Rudolph
Issue 4.2023:
Smart Mobility Marketing
Publication date: 30.06.2023
Editors: Prof. Dr. Andreas Hermann, Prof. Dr. Dr. h.c. Torsten Tomczak
Issue 5.2023:
Contemporary Branding
Publication date: 26.08.2023
Editor: Prof. Dr. Sven Reinecke
Issue 6.2023:
Data and Creativity
Publication date: 28.10.2023
Editors: Prof. Dr. Marcus Schögel, Prof. Dr. Dennis Herhausen
Issue 1.2024:
Consumer Reviews
Publication date: 08.12.2023
Editor: Prof. Dr. Johanna Gollnhofer

Notes

In order to create a transparent starting point for authors, you will find below the essential criteria that are used by the reviewers to evaluate articles. Please also read carefully the general and formal instructions for authors on the following pages. Authors whose manuscripts do not meet these guidelines may be asked to revise their manuscript before the contribution can be submitted to the double-blind review process.

The aim of the Marketing Review St.Gallen is to ensure that every article published meets academic standards and is of high practical relevance.

  • The Marketing Review St.Gallen is looking for independent contributions that make profound and challenging topics accessible to a large audience. The review process focuses primarily on the following criteria: practical relevance, scientific relevance, conciseness of argumentation, methodological quality, degree of novelty/originality and readability.
  • In addition, reviewers are asked to identify the major strengths and weaknesses of each article and to propose specific areas for improvement. The evaluation, of course, takes into account the particular type of contribution (e.g. practical contribution, conceptual study).
  • Based on the reviewers’ feedback, the editors decide upon the publication of an article. In addition, the editors will consider the mix of contributions for special issues.
  • All authors receive the editor’s decision and the relevant reviews within two months after submission of the full paper. Upon acceptance of an article, authors have about 14 days to optimize it on the basis of the reviews.
  • Before submitting an article, please consider the following general and formal instructions. At this point, we would like to highlight that we reserve the right to reject papers in advance in cases where the instructions are not followed or if they do not fit the overall orientation of the journal.
  • We recommend that authors initially submit a short abstract (1/2 to 1 page). The editors can provide feedback on whether an article conforms to MRSG’s overall orientation and whether it is suitable for a particular issue. Please note that this feedback does not guarantee the final acceptance of the completed manuscript. Final acceptance is based on the double-blind reviews.
  • Please check the Call for Papers for particular issues and respective deadlines. Papers submitted and accepted for particular issues have a specified and fixed date of publication. Please note that the publication of articles on general principles of marketing for the section Marketing Management will depend on available space and therefore requires greater time flexibility.
  • Contributions can be submitted either in German or English.
  • MRSG is generally open to different types of contributions. Reviewers are asked to take the specific type into account when evaluating a paper.
  • Please avoid any impression of self-promotion (e.g. for your company, yourself or your institution) in your paper. As reviewers and readers are quite critical of such manuscripts, the likelihood of rejection is very high.
  • Hint: It can be useful to send an additional data output file (especially in the case of quantitative research) in order to facilitate the review process because it helps to better understand the respective approach and argumentation.
  • MRSG only publishes original contributions and first translations.
  • The submission deadline is binding. Please send your abstract and your full paper to: marketingreview@unisg.ch.

Overview (as a separate document along with the manuscript)
Please submit a separate document with the following information:
· Title of the paper
· Author information (for each author): name, job position, organisation, e-mail address
· Type of contribution (e.g. case study, empirical research, conceptual article, provocative note, practical report)
· Three to five keywords

Manuscript
To make the blind reviewing possible, authors must avoid revealing their identities in the body or reference section of the paper.

Length
Your manuscript should have approximately 18,500 characters, including blank spaces, title and abstract.

Title
Please formulate a short and concise title. Subtitles are optional and should explain the main title in more detail. Titles should not exceed 50 characters, including the subtitle and blank spaces.

Lead text/Abstract
The abstract explains the main idea of the contribution in brief and should encompass approximately 300 to 350 characters, including blank spaces.

Headlines
The continuous text starts without a headline after the abstract. Please structure your text subsequently so it contains a maximum of two headline levels.

Style of writing
The contribution should be written in the 3rd person. We attach great importance to making sure that all articles are understandable and that specific terms are explained.

Tables/Figures
Please submit a maximum of four illustrations. Each table or figure must be provided with a title and a source and, if necessary, a corresponding legend.

Appendix (optional)
The manuscript should present the main findings in a clear and understandable way. Results should be included in the text. Selected analyses that could be critical for the evaluators to assess the contribution’s quality may be included in the appendix (max 1 page) if necessary. The appendix will not be published!

Please cite in the body and format the references in the APA style 7th edition only.

For more information refer to this link or check our detailed author guidelines.

Porträt Susanna Renner

Contact

Susanna Renner
Editor in chief