New Cooperation with Publicis Groupe
Our journal Marketing Review St.Gallen has agreed an extensive knowledge partnership with Publicis Groupe.
The focus of the collaboration is on joint (digital) content formats, community building, education and training modules in Germany and Switzerland. These include collaborative exchange events, but also projects carried out in partnership. A first event of this kind was held on Monday in Zürich on the topic of “Cognitive Biases in Marketing”. There was a keynote speech by Prof. Dr. Johanna Gollnhofer.