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Return on Marketing
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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!
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Marketing-Kaleidoskop
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Sales Excellence Development
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Veränderte Kaufprozesse im Business-to-Business Marketing gestalten
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Marketing Communication Performance Management in Industrial Project Business (2018)
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Marketing Communication Performance Management in Industrial Project Business (2017)
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Regionalprodukte: Was ist Herkunft wert?
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Cross-Selling überwindet Distanz
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Swissness Worldwide 2016
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Value Selling
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Spitzenleistungen im Key Account Management
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