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Marketing Management Control
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Marketingcontrolling kompakt
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Active Price Management
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Aktives Preismanagement
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The Customer Experience Navigator (2nd edition July 2024)
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Return on Marketing
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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!
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Marketing-Kaleidoskop
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Sales Excellence Development
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Veränderte Kaufprozesse im Business-to-Business Marketing gestalten
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Marketing Communication Performance Management in Industrial Project Business (2018)
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Marketing Communication Performance Management in Industrial Project Business (2017)
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