The CAS Communications and Management course at the University of St.Gallen (HSG) covers the latest concepts, methods and applications for creative and professional corporate and marketing communications, with teaching aimed at communications professionals at companies, advertising agencies and PR firms.

Benefits for your personal development:

• Advance within your organization thanks to developed professional and personal skills
• Practice-oriented learning transfer: you will be able to apply your projects for each module directly in your company
• Collaborate with participants from various sectors, regions and roles on a specific topic in an extended group project and a series of workshops
• Improve your professional efficacy and efficiency by mastering tried-and-tested tools
• Cross-sectoral exchange of experiences with elite managers from the field of corporate communications and agencies to help you build your personal network

Benefits for your company:

• Secure long-term profitability and growth for your company with the concepts, methods and tools you need to develop a robust, sustainable communications strategy
• Develop specific solutions for current challenges facing your company during workshops
• Apply what you learn directly to the challenges your company faces even during the course; permanent transfer of knowledge

The CAS Communications and Management course is aimed at experienced managers and high-potential professionals working in marketing, communications and public relations. There are no requirements regarding previous qualifications. The course is designed to fit around your professional duties, allowing you to continue working full-time.

This intensive course comprises six three to four-day modules, each focusing on a different topic. Each module runs from Tuesday to Thursday, with an evening program on Wednesday evening. You can obtain a module plan from the current edition of the course from the course leader.

We use various methods to ensure you can implement learning content in your company, including examining your performance in three areas. First, you must attend at least 90% of the classes for each module. Second, at the end of each module, you must submit a written paper to the seminar leader to demonstrate learning transfer (approx. ten pages; graded). Third, you will complete a group project across the modules. The task is to produce a written analysis of a topic and give a final presentation (both elements are graded).

Option to extend studies to diploma level (DAS-HSG) You can choose to extend the CAS Communication and Management course with the CAS Marketing Management course and a diploma thesis to earn the DAS Marketing Executive (HSG) worth 30 ECTS credits.

Admission to the course is at the discretion of the program director. They will take into account your professional background, qualifications and completed training. An academic university-level degree or qualification is not a precondition of admission.

As our intensive courses are often fully booked well in advance, we recommend contacting the seminar leader right away. Making a reservation is the best way to secure a place with no obligation to proceed and also gives you time to make any internal organizational arrangements.

The total price for the course is CHF 18750 for 20 days of teaching (6 x 3 or 4-day modules). It includes all documentation, books, lunch and refreshments. It does not include the costs of travel, accommodation, evening meals and communal events.