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CAS Marketing Management

Fresh, future-focused momentum for your marketing management

Would you like to gain a strategic perspective in the field of marketing management? The executive education CAS Marketing Management paves the way for market-oriented and market-driven corporate management. You will gain up-to-date knowledge, acquire new skills and become familiar with innovative methods in marketing management. Participants receive targeted training in the areas of data literacy and digitalization. The program focuses on areas such as strategic marketing, market research & digital analytics, product management, brand management, digital marketing, distribution, pricing and marketing controlling. Participants benefit from a cross-industry network of experts and managers from the B2B and B2C sectors.

Upon completing the 18-day course, you will receive a Certificate of Advanced Studies (CAS) from the University of St.Gallen – an internationally recognized certificate of elite education, with the scope to extend your studies further. For example, you have the option to count your CAS Marketing Management towards a Diploma of Advanced Studies on our DAS Marketing Executive (HSG) and DAS Sales Executive (HSG) courses.

Overview

Facts

Graduation: Certificate of Advanced Studies (CAS)
Program Language: German
Start date: 16 January 2024
Duration: 18 days (6 modules each 3 days)
Location: Weiterbildungzentrum Holzweid, St. Gallen
Investment: CHF 18750
Porträt Albina Ademi

Personal consultation

Albina Ademi
Tutor

Course Goals

During six three-day modules, you will gain future-focused impetus for your marketing management, learn how to develop innovative concepts and nurture a digital mindset. This intensive course aims to delve deep into various aspects of marketing management – but that’s not all. We will also equip you with the tools and skills to grasp issues in their entirety and develop practice-oriented solutions together with your lecturers and fellow professionals. The following course content awaits you:

  • Applying content taught during the intensive study period in the form of transfer projects for your company’s marketing department
  • Defining of priorities in marketing management
  • Independently developing and implementing marketing concepts
  • Innovations and current developments in digital marketing: ensuring the efficacy and efficiency of professional marketing management and corresponding tools in your company

 

Übersicht CAS Marketing Management Module

Curriculum

Strategic Marketing Management
16 – 18 January 2024
Weiterbildungszentrum Holzweid (WBZ), St. Gallen
Marketing Intelligence
20 – 22 February 2024
Weiterbildungszentrum Holzweid (WBZ), St. Gallen
Strategic Product & Performance Management
19 – 21 March 2024
Hotel Einstein, St. Gallen
Brand Management and Digital Marketing
23 – 25 April 2024
Hotel Einstein, St. Gallen
Distribution and Price
21 – 23 May 2024
Weiterbildungszentrum Holzweid (WBZ), St. Gallen
Marketing Controlling
18 – 20 June 2024
Weiterbildungszentrum Holzweid (WBZ), St. Gallen

Details

During the CAS Marketing Management course, participants develop future-oriented strategies for securing long-term, sustainable success.

Benefits for your personal development:

  • Advance within your organization thanks to developed professional and personal skills
  • Improve your efficacy and efficiency by mastering tried-and-tested tools
  • Exchange experiences with sales managers from various sectors and embrace the opportunity to expand your network

Benefits for your company:

  • Secure long-term profitability and growth for your company with the concepts, methods and tools you need to develop a long-term, sustainable marketing strategy
  • Professionalize the work of your marketing team
  • Apply what you learn directly to the challenges your company faces even during the course; permanent transfer of knowledge

The CAS Marketing Management is an executive education course aimed at experienced managers and high-potential professionals across all sectors who work in marketing and customer management and want to engage intensively with the topic of marketing management. There are no requirements regarding previous qualifications.

This intensive course comprises six three-day modules, each focusing on a different topic. Each module runs from Tuesday to Thursday. You can obtain a module plan from the current edition of the course from the course leader.

We use various methods to ensure you can implement learning content in your company, including examining your performance in three areas. First, you must attend at least 90% of the classes for each module. Second, at the end of each module, you must submit a written paper to the seminar leader to demonstrate learning transfer (approx. ten pages; graded). Third, you will complete a group project across the modules. The task is to produce a written analysis of a topic and give a final presentation (both elements are graded).

Option to extend studies to diploma level (DAS-HSG) You can choose to extend the CAS Marketing Management course with the CAS Sales Management course and a diploma thesis to earn the DAS Sales Executive (HSG) or with the CAS Communication and Management to earn the DAS Marketing Executive (HSG) worth 30 ECTS credits.

Admission to the course is at the discretion of the program director. They will take into account your professional background, qualifications and completed training. An academic university-level degree or qualification is not a precondition of admission.

As our intensive courses are often fully booked well in advance, we recommend contacting the seminar leader right away. Making a reservation is the best way to secure a place with no obligation to proceed and also gives you time to make any internal organizational arrangements.

The total price for the course is CHF 18750 for 18 days of teaching (6 x 3-day modules). It includes all documentation, books, lunch and refreshments. It does not include the costs of travel, accommodation, evening meals and communal events.

  • The CAS Marketing Management is an exciting opportunity to network with like-minded people, to listen to inspiring presentations by guest speakers from Switzerland and abroad and to get out of your comfort zone through exciting learning transfers and project work.
    Mike Umiker
    Managing Director, ABB Motion
  • Interactive learning and open exchange at eye level with the lecturers and participants in CAS Marketing Management were a key factor in my very good results. For me personally, completing the course is an important milestone in shaping my professional future.
    André Kurmann
    Sales Manager, Stadler Rail
  • The exchange with competitors and across industries as well as the balanced mix of theory and practical case studies were particularly valuable for the strategic issues in my role at AXA.
    Vanessa Stöber
    Customer Manager, AXA

Lecturers

Porträt Prof. Dr. Sven Reinecke
Prof. Dr.
Sven Reinecke
Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
Porträt Alex Villiger
Dr.
Alex Villiger
Head of Human Ressources, Graubündner Kantonalbank
Porträt Reto Hofstetter
Prof. Dr.
Reto Hofstetter
Professor for Digital Marketing, Universität of Luzern
Porträt Daniel Röthlin
Daniel Röthlin
CEO, Ex Libris
Porträt Silke Borgstedt
Dr.
Silke Borgstedt
Managing Director, Sinus Institut
Porträt Sven Henkel
Prof. Dr.
Sven Henkel
Professor for Marketing, EBS University
Porträt Clemens Pirker
Dr.
Clemens Pirker
Head of Data Strategy, Migros-Genossenschafts-Bund
Porträt Rachel Brooks
Dr.
Rachel Brooks
Head of the Competence Center for Social Innovation at the University of St.Gallen
Porträt Prof. Dr. Marcus Schögel
Prof. Dr.
Marcus Schögel
Associate Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Porträt Prof. Dr. Sven Reinecke
    Prof. Dr.
    Sven Reinecke
    Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Porträt Alex Villiger
    Dr.
    Alex Villiger
    Head of Human Ressources, Graubündner Kantonalbank
  • Porträt Reto Hofstetter
    Prof. Dr.
    Reto Hofstetter
    Professor for Digital Marketing, Universität of Luzern
  • Porträt Daniel Röthlin
    Daniel Röthlin
    CEO, Ex Libris
  • Porträt Silke Borgstedt
    Dr.
    Silke Borgstedt
    Managing Director, Sinus Institut
  • Porträt Sven Henkel
    Prof. Dr.
    Sven Henkel
    Professor for Marketing, EBS University
  • Porträt Clemens Pirker
    Dr.
    Clemens Pirker
    Head of Data Strategy, Migros-Genossenschafts-Bund
  • Porträt Rachel Brooks
    Dr.
    Rachel Brooks
    Head of the Competence Center for Social Innovation at the University of St.Gallen
  • Porträt Prof. Dr. Marcus Schögel
    Prof. Dr.
    Marcus Schögel
    Associate Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended. Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Overview Executive Education