How do individual companies manage to achieve peak performance in sales, and what makes them successful? You will acquire various methods that you can use in your company to become even more successful in the long term.

• Increase your company’s sales performance through sales excellence and value-oriented sales management.
• Optimisation of your conversion rates through structured sales funnel management
• Optimisation of cooperation between marketing and sales.
• Management of sales complexities.

What are the characteristics of outstanding sales managers? We train you individually with experts from the field to increase your negotiation success at the table.

• Create a customised success logic for sales in your company and your own sales department.
• Learn how to manage personal business relationships in the “new normal” and how to utilise the influence of cognitive biases in sales profitably.
• Gain an insight into successful sales team management in the companies of our guest speakers.

This module can be booked individually.

Individual booking price: CHF 3900

Leadership in sales is fundamentally different from leadership in other functions. We show you the tools to motivate your employees and colleagues in the best possible way and bring them to peak performance.

• Master the increasing demands on the modern management and motivation of your sales teams.
• Learn how to respond to customers and employees in an individualised way and how to support or manage them more effectively based on their specific personalities.
• Find out how you can further improve your personal sales performance and act confidently in negotiation situations.

This module can be booked individually.

Individual booking price: CHF 3900

The unique characteristics of the business-to-business (B2B) business place high demands on marketing and sales. Today, successful suppliers differentiate themselves through customer-related services that offer real added value in cooperation with the various contacts on the customer side. Marketing technically sophisticated and complex products and services requires systematic analysis and implementation, which require deep technical and methodological expertise.

Contents: Strategic B2B and industrial goods marketing, sales and customer management, specifics of B2B business, buying center marketing, B2B communication (value selling), trade show, event and digital content marketing, lead management, account-based marketing, CRM, predictive analytics, service-dominant logic.

This module can be booked individually.

Individual booking price: CHF 3900

Almost all high performing companies have established a formal sales process. We will show you how to significantly increase sales performance in your company through efficient management of sales processes.

• Master increasing customer requirements through value-based management and customer prioritisation
• Find out how the role of key account management can be optimised in digital times.
• Empower yourself and your employees to determine and implement the optimum price for your products and services in a strategic and market-orientated manner.

This module can be individually booked.

Individual booking price: CHF 3900

Artificial intelligence enables a much more precise segmentation and prioritization of your customers. Learn how to effectively save time and get the most out of every lead.

• Digital innovations also increase the expectations of your consumers and the complexity of sales. Learn how to master this complexity and create a real competitive advantage through the effective use of digital sales tools.
• Artificial intelligence, especially generative AI, offers a lot of potential for sales – learn to recognise this potential and implement it effectively.
• Find out how sustainability can be used profitably in sales and which regulations need to be observed.

This module can be booked individually.

Individual booking price: CHF 3900

Digitalisation is accelerating the change in requirements for the salespeople of tomorrow. We show you the necessary ways of thinking about what Sales 4.0 could look like and work together to develop scenarios for the future of sales. Please adjust bullet points:

• Find out how industry-leading companies are utilising digital innovations to redesign their sales organisation
• Work with us to create scenarios for the future of sales and develop recommendations for the future of sales in your company.
• Learn what sales could look like in a new world.