This intensive course comprises six three-day modules, each focusing on a different topic. Each module runs from Tuesday to Thursday, with an evening program on Wednesday evening.
In the third module, you can select a focus for your studies by choosing between two electives: an intensive seminar in managing sales processes or an intensive seminar in B2B marketing. Visit the intensive seminars’ web pages for further information. If you are having difficulty deciding between the two electives, we would be happy to advise you and help you find the most suitable option for you.
You can obtain a module plan from the current edition of the course from the course leader.
We use various methods to ensure you can implement learning content in your company, including examining your performance in three areas. First, you must attend at least 90% of the classes for each module. Second, at the end of each module, you must submit a written paper to the seminar leader to demonstrate learning transfer (approx. ten pages; graded). Third, you will complete a group project across the modules. The task is to produce a written analysis of a topic and give a final presentation (both elements are graded).
Option to extend studies to diploma level (DAS-HSG) You can choose to extend the CAS Sales Management course with the CAS Marketing Management course and a diploma thesis to earn the DAS Sales Executive (HSG) worth 30 ECTS credits.
We support lifelong learning and the flexibility of your learning journey in the long term: The CAS Sales Management can be credited with 10 ECTS credits towards the Executive Master Management and Law (EM ML-HSG). Separate admission requirements apply.
