Would you like to play an active role in restructuring your company’s sales activities? Maybe you’d like to boost your own sales performance? In the digital age, the increased focus on the entire customer journey, the shift to customer experience management, and the development of personalized shopping experiences through digital tools like AI all have a vital role.
This executive education course from the Institute for Marketing and Consumer Insight comprises six modules (over a total of 18 days) covering the latest insights and developments in the world of sales, focusing in particular on B2C and B2B sales. Upon successful completion, you will receive a Certificate of Advanced Studies (CAS) in Sales Management.