Teilnehmende Weiterbildung im Gespräch

DAS Sales Executive

Up-to-date knowledge and tried-and-tested concepts on sales and marketing

Are you looking to gain a strategic edge in your sales and marketing management activities? By examining the interrelations between marketing and sales, our diploma program (DAS) Sales Executive paves the way for market-focused and customer-oriented management in line with market requirements. Our sales management training courses include the latest expert insights, allowing you to develop new skills and familiarize yourself with innovative methods in marketing management and sales. Course participants benefit from a cross-sectoral network of B2B and B2C leaders and professionals. In addition, you will apply your new skills in various transfer tasks to your company’s marketing or sales department already during the intensive study program.

You combine the two certificate programs (CAS) Sales Management and Marketing Management in the program, which you complement with a diploma thesis. Upon completing the 38-day course, you will receive a Diploma of Advanced Studies (DAS) from the University of St.Gallen (HSG) – an internationally recognized diploma for top-class executive education – and can identify yourself as a Sales Executive HSG.

Upon completing the first course, you will already receive a preliminary Certificate of Advanced Studies (CAS). Thanks to its modular structure, the program offers a high degree of flexibility and ensures compatibility with work and family life. You can determine the start date and pace of your executive program yourself.



Graduation: Diploma of Advances Studies (DAS)
Program Language: German
Start date: 20 August 2024 or 14 January 2025
Duration: 36 days (12 modules each 3 days)
Location: Weiterbildungzentrum Holzweid, St. Gallen
Investment: CHF 29500
Porträt Thedda Deecke

Personal consultation

Thedda Deecke

Course Goals

During twelve three-day modules, you will gain future-focused impetus for your marketing and sales management, learn how to develop innovative concepts and nurture a digital mindset. This diploma program aims to delve deep into various aspects of sales and marketing management – but that’s not all. We will also equip you with the tools and skills to grasp issues in their entirety and develop practice-oriented solutions with your lecturers and fellow professionals. The following course content awaits you:

  • Applying content taught during the intensive study period in the form of transfer projects for your company’s sales and marketing department
  • Defining of priorities in sales and marketing management
  • Independently developing and implementing sales and marketing concepts
  • Innovations and current developments in digital sales: ensuring the efficacy and efficiency of professional sales and marketing management and corresponding tools in your company
Part 1: CAS Marketing Management
Start: 16 January 2024
Weiterbildungzentrum Holzweid, St. Gallen
Part 2: CAS Sales Management
Start: 20 August 2024
Weiterbildungzentrum Holzweid, St. Gallen
Part 3: Your Diploma Thesis


During the DAS Sales Executive, participants develop future-oriented strategies for securing long-term, sustainable success.

Benefits for your personal development:

  • Advance within your organization thanks to developed professional and personal skills
  • Improve your efficacy and efficiency by mastering tried-and-tested tools
  • Exchange experiences with marketing and sales managers from various sectors and embrace the opportunity to expand your network

Benefits for your company:

  • Secure long-term profitability and growth for your company with the concepts, methods and tools you need to develop a long-term, sustainable sales or marketing strategy
  • Further professionalize the work of your marketing team and sales department
  • Apply what you learn directly to the challenges your company faces even during the course; permanent transfer of knowledge
  • In-depth addressing of a corporate challenge through your diploma thesis

The diploma program DAS Sales Executive is an executive program aimed at experienced managers and high-potential professionals across all sectors who work in marketing or sales and want to engage intensively with the topic of sales and marketing management. There are no requirements regarding previous qualifications.

This intensive course comprises 12 three-day modules, each focusing on a different topic. Each module runs from Tuesday to Thursday, with an evening program on Wednesday evening.

In the third module of each CAS, you can select a focus for your studies by choosing between two electives: an intensive seminar in product management or an intensive seminar in B2B marketing respectively between B2B marketing and managing sales processes. Visit the intensive seminars’ web pages for further information. If you are having difficulty deciding between the two electives, we would be happy to advise you and help you find the most suitable option for you.

You can obtain a module plan from the current edition of the course from the course leader.

We use various methods to ensure you can implement learning content in your company, including examining your performance in three areas. First, you must attend at least 90% of the classes for each module. Second, at the end of each module, you must submit a written paper to the seminar leader to demonstrate learning transfer (approx. ten pages; graded). Third, you will complete a group project across the modules. The task is to produce a written analysis of a topic and give a final presentation (both elements are graded).

The Diploma Thesis is your chance to work on a company-specific challenge and serves significantly to combine and implement your new knowledge.


You initiate the diploma thesis phase by contacting the head of studies with suggested topics. Based on the topic selection, you will be assigned a supervisor who will support you methodically and in terms of content when writing the thesis. The timing of the thesis is up to you. However, we recommend completing at least one CAS and then writing the thesis.

Writing phase

After you have completed the disposition, you and your supervisor will determine the start date of the thesis. The deadline for submission is three months after the start date. During the three months, you can contact your supervisor for questions regarding content and methodology.


After timely submission, we will review your thesis, and you will receive detailed feedback and grading. After completing both CAS courses and the thesis, you will receive your diploma.

Admission to the course is at the discretion of the program director. They will take into account your professional background, qualifications and completed training. An academic university-level degree or qualification is not a precondition of admission.

As our intensive courses are often fully booked well in advance, we recommend contacting the seminar leader right away. Making a reservation is the best way to secure a place with no obligation to proceed and also gives you time to make any internal organizational arrangements.

The total participation fee is CHF 29500 for 36 study days (12 modules of 3 days each). This includes all documents, books, lunch and break catering. Not included are the costs for arrival and departure, accommodation, dinner and social evening events.

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Cross-sector network building
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Professionalisation of the tasks of a sales manager
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Ensuring future viability and competitiveness in sales
  • I can recommend this extremely practice-oriented course of study to all sales professionals or those who would like to become sales professionals. Experts from practice and science convey the latest sales findings in interactive lectures and exciting workshops. The discussions with students from other industries are also interesting.
    Erich Niederberger
    Key Account Manager, Ringier Print Adligenswil AG

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended. Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Overview Executive Education