Would you like to learn how to offer your customers true added value instead of just products or services, and how to sell this value through need-based arguments? In the intensive seminar “Active Selling,” you will gain the latest insights and developments over three days to effectively engage with various customer groups. You will receive tools and methods to sustainably enhance your sales performance.
Upon successful completion, you will receive a certificate from the University of St. Gallen, and the seminar can be credited as a module within the CAS Sales Management program.
Benefit from the latest insights and developments in sales and professionalize your sales management. As part of its continuing education offerings in sales, the Institute for Marketing provides this three-day intensive seminar focusing on the latest sales strategies, with emphasis on both B2C and B2B sales. You will complete this three-day program with a certificate of participation from an intensive seminar at HSG.





