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Intensive Seminar Active Selling

- Your Executive Education at HSG

From needs-oriented communication to sustainable sales success: effectively communicating and realizing added value

Would you like to learn how to offer your customers true added value instead of just products or services, and how to sell this value through need-based arguments? In the intensive seminar “Active Selling,” you will gain the latest insights and developments over three days to effectively engage with various customer groups. You will receive tools and methods to sustainably enhance your sales performance.

Upon successful completion, you will receive a certificate from the University of St. Gallen, and the seminar can be credited as a module within the CAS Sales Management program.

Benefit from the latest insights and developments in sales and professionalize your sales management. As part of its continuing education offerings in sales, the Institute for Marketing provides this three-day intensive seminar focusing on the latest sales strategies, with emphasis on both B2C and B2B sales. You will complete this three-day program with a certificate of participation from an intensive seminar at HSG.

Overview

Facts

Graduation: Seminar Certificate
Program Language: German
Start date: 15 September 2026
Duration: 3 days
Location: Weiterbildungzentrum Holzweid, St. Gallen
Investment: CHF 3900
Porträt Dr. Meriton Ceka

Personal consultation

Dr. Meriton Ceka
Tutor

Course Goals

What are the characteristics of outstanding sales managers? We train you individually with experts from the field to increase your negotiation success at the table.

  • Create a customised success logic for sales in your company and your own sales department.
  • Learn how to manage personal business relationships in the “new normal” and how to utilise the influence of cognitive biases in sales profitably.
  • Gain an insight into successful sales team management in the companies of our guest speakers.

 

Details

Increase your sales performance sustainably by focusing on the added value of your services, actively responding to your customers and adequately communicating the customer benefits.

The “Active Selling” continuing education program is aimed at experienced managers and high potentials from sales and customer management in all industries. It is a continuing education program for salespeople who are passionate about their profession and would like to further expand their knowledge in the field of sales by gaining an additional qualification. An initial degree is not required.

Das Modul findet von Dienstag bis Donnerstag statt, mit einem Abendprogramm am Mittwochabend. Auf Wusch lässt Ihnen die Seminarleitung gerne einen Modulplan aus der aktuellen Durchführung zukommen lassen.

Die Verankerung des Gelernten im Unternehmen wird durch eine Transferarbeit verstärkt. Dazu reichen Sie nach Abschluss des Moduls einen individuellen Lerntransfer in schriftlicher Form bei der Seminarleitung ein (im Umfang von ca. 10 Seiten, eine Benotung findet statt). Hier werden die gelernten Konzepte und Methoden auf Herausforderungen Ihres Unternehmens angewandt und Sie erhalten ein individuelles Feedback.

Erweiterungsmöglichkeit zum CAS bis hin zum Diplomabschluss Das Intensivseminar Aktives Verkaufen können Sie auf das CAS Sales Management anrechnen. Dieses kann optional mit dem CAS Marketing Management und einer Diplomarbeit noch zum Weiterbildungsdiplom DAS Sales Executive HSG oder DAS Marketing Executive HSG im Umfang von 30 ECTS ausbauen.

Die Zulassung erfolgt im Ermessen der Studienleitung. Es wird sowohl auf Ihren beruflichen Werdegang als auch auf Ihre absolvierten Aus- und Weiterbildungen geachtet. Ein akademischer Universitäts- oder Fachhochschulabschluss wird nicht vorausgesetzt.

Da unser Intensivstudium immer recht zeitnah ausgebucht ist, empfehlen wir eine sofortige Kontaktaufnahme mit der Seminarleitung. Eine Reservation ist hierbei eine optimale Möglichkeit sich unverbindlich einen Platz zu sichern, und in der Zwischenzeit interne, organisatorische Absprachen zu treffen.

The total participation fee amounts to CHF 3900 for 3 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.

Lecturers

Porträt Prof. Dr. Johanna Gollnhofer
Prof. Dr.
Johanna Gollnhofer
Director at the Institute for Marketing and Customer Insight at the University of St.Gallen
Porträt Jürg Honegger
Dr.
Jürg Honegger
CEO Netmap Management Navigation
Porträt Valentin Ade
Valentin Ade
Founder The Negotiation Studio
Porträt Michael Weibel
Dr.
Michael Weibel
Managing Director at the Center for Industrial Marketing AG
  • Porträt Prof. Dr. Johanna Gollnhofer
    Prof. Dr.
    Johanna Gollnhofer
    Director at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Porträt Jürg Honegger
    Dr.
    Jürg Honegger
    CEO Netmap Management Navigation
  • Porträt Valentin Ade
    Valentin Ade
    Founder The Negotiation Studio
  • Porträt Michael Weibel
    Dr.
    Michael Weibel
    Managing Director at the Center for Industrial Marketing AG

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended. Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Overview Executive Education