Unlock new possibilities for your marketing and sales strategy. Artificial intelligence is transforming marketing operations – enabling sharper personalization, faster insights, and more data-driven decision-making. And the potential of AI goes far beyond the hype: used well, it creates real, measurable competitive advantage.
The executive seminar “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” equips marketing and sales professionals – specialists and leaders alike – with the capabilities to apply the latest AI technologies to develop creative solutions, streamline processes, and build sustainable, long-term strategies. The program focuses on a robust conceptual foundation that enables participants to continuously refine methods and tools – and transfer them effectively into their own organizational context.
From automation and data-driven personalization to ethical considerations, this executive program offers a rigorous and holistic perspective on AI in marketing and sales. Participants not only learn the underlying concepts, but also develop practical solutions for their own organizational challenges through group projects designed for direct implementation.
The program combines intensive in-person classroom modules with flexible online sessions – creating an ideal balance between in-depth, interactive learning and compatibility with demanding professional schedules.
