deen
deen
Back

Intensive Seminar AI-Driven Marketing: Artificial Intelligence in Marketing and Sales

From creative ideas to efficient implementation: Practical application and strategic integration of AI in marketing and sales
Brochure Reserve Apply

Open up new possibilities for your marketing and sales strategies! Artificial intelligence is revolutionizing marketing processes, enabling precise personalization of campaigns and providing a data-based basis for decision-making. The potential of AI goes far beyond the technological hype – it offers tangible competitive advantages that you should not miss out on.

The seminar “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” teaches specialists and managers in marketing and sales how to successfully use the latest technologies to develop creative solutions, efficiently design processes and establish long-term strategies.

From automation and data-driven personalization to ethical issues, the program offers a well-founded and holistic perspective on the use of AI in marketing and sales. Participants not only learn the theory but also develop solutions for their personal challenges in the organization through individual projects that they can implement directly.

The seminar combines intensive classroom modules with flexible online sessions and thus offers an ideal balance between in-depth, interactive learning and professional compatibility.

Overview

Graduation: Seminar Certificate from the University of St.Gallen
Program Language: German with selected sessions in English
Start date: 27 October 2025
Duration: 6 days (5 days in presence and online sessions)
Location: Holzweid Training Center (WBZ), St. Gallen; Zürich; Online
Investment: CHF 6800.–
Porträt Susanna Renner

Personal consultation

Susanna Maurer
Tutor
Phone: +41 71 224 28 40
Book consultation

Seminar goals

Achieve your goals through targeted skills development! During this seminar, you will acquire a wide range of skills that will enable you to successfully implement AI in marketing and sales. Practical sessions and direct application to your own projects will promote sustainable learning.

  • You will understand the basic concepts, technologies and modern tools of AI in marketing and sales
  • You will develop the ability to use AI-supported tools and technologies effectively and systematically
  • You will deepen your knowledge of automation, personalization and creative content creation
  • You will build strategic skills for the long-term implementation of AI in marketing and sales
  • You will reflect on the ethical implications of using AI in marketing and sales
  • You will transfer what you have learned to specific company projects and gain the necessary skills to successfully implement innovative, AI-driven projects

 

Curriculum

The seminar “AI-Driven Marketing: Artificial Intelligence in Marketing and Sales” comprises a varied mix of face-to-face modules, online sessions and independent projects. The aim is to apply what has been learned directly in the professional environment and to anchor it in the long term.

Overview AI-Driven Marketing: Artificial Intelligence in Marketing and Sales
Subject to change at short notice.

Module 1: Foundations and First Application

Mo, 27.10. – Tu, 28.10.2025
Holzweid Training Center (WBZ), St. Gallen

  • Basics of artificial intelligence in marketing and sales
  • Overview of AI tools and methods
  • Identification of relevant use cases
  • Definition of individual projects

Intermediate phases: Online sessions and project discussion

  • Weekly Online Sessions with Guest Speakers
  • In-depth exploration of topics such as data analysis, AI tools and use cases

Module 2: AI and Creativity with Practical Application

We, 03.12.2025
Zürich

  • Automation of marketing processes
  • AI-supported creative content creation
  • Development of strategies for personalized marketing
  • Best practice case studies

Module 3: Ethics, Strategy and Individual Projects

Tu, 03.02. – We, 04.02.2026
Holzweid Training Center (WBZ), St. Gallen

  • Reflection on the ethical and legal implications of AI
  • Strategic implementation of AI in marketing and sales
  • Presentation

Details

Take the next step in your career! This seminar offers you unique opportunities to advance your professional development. From practice-orientated application and intensive exchange with experts to the development of sustainable skills – you will benefit in a variety of ways.

Benefits for your personal development:

Modern knowledge: Current best practices, use cases and the latest tools are taught by industry experts.
Professional development: Participants acquire valuable skills that enhance their CV and position them as pioneers in AI applications and their strategic integration in their companies.
Networking: Exchange with like-minded people as well as managers and experts in marketing and sales from various industries.
Hybrid learning format: The combination of classroom modules and online sessions enables a high degree of flexibility with intensive support at the same time.

Benefits for your company:

  • Innovative concepts, methods and tools for future-proof marketing:
    You will learn how AI can revolutionize automation, personalization and decision-making in marketing and sales, ensuring long-term competitiveness and growth for your company.
  • Direct solutions for current challenges:
    In individual project work, you will develop practical and implementable strategies that are specifically tailored to the needs of your organization
  • Promoting the ethical and responsible use of AI:
    By taking ethical and legal aspects into account when implementing AI, your organization positions itself not only technologically, but also socially as a future-oriented player.

The seminar is aimed at specialists and managers in marketing and sales as well as people at the interface between these two disciplines. No prior technical knowledge is required. The programme is particularly suitable for

  • Marketing and sales managers who want to keep up with the latest technological developments
  • Decision-makers who want to use AI solutions strategically
  • People who want to strengthen their qualifications in the field of digital marketing

Admission is at the discretion of the program management. Attention is paid to your professional background as well as your completed training and further education programs. An academic university or university of applied sciences degree is not required. Please note that while the seminar language is German, some of the sessions will be held in English.

As our intensive seminars are often fully booked early on, we recommend that you contact the seminar organizers immediately. A reservation is the best way to secure a place without obligation so that internal organizational arrangements can be made in the meantime.

The total participation fee is CHF 6800. This includes all online and offline sessions, documents, lunch and refreshments during breaks. Not included are the costs for travelling to and from the event, accommodation, dinner and joint evening events.

Lecturers

Porträt Prof. Dr. Sven Reinecke
Prof. Dr.
Sven Reinecke
Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
Prof. Dr.
Reto Hofstetter
Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
Porträt Prof. Dr. Marcus Schögel
Prof. Dr.
Marcus Schögel
Associate Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
Dr.
Sophia Ding
Digital Ethics and AI Spezialistin, Schweizer Post
Sophie Hundertmark
Sophie Hundertmark
Consultant, lecturer & doctoral candidate at Lucerne University of Applied Sciences and Arts (HSLU)
Porträt Clemens Pirker
Dr.
Clemens Pirker
Head of Data Strategy, Migros-Genossenschafts-Bund
Oded Lavie
VP Innovation & Global Gen AI Partnerships, Publicis Groupe
Dr.
Paul Sterzenbach
Chief Product Owner for Customer Experience at Hilti
Prof. Dr.
Peter Seele
Professor at Università della Svizzera italiana
Jens Polomski
Marketing & AI Consultant, Jens.Marketing
  • Porträt Prof. Dr. Sven Reinecke
    Prof. Dr.
    Sven Reinecke
    Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Prof. Dr.
    Reto Hofstetter
    Director & Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Porträt Prof. Dr. Marcus Schögel
    Prof. Dr.
    Marcus Schögel
    Associate Professor at the Institute for Marketing and Customer Insight at the University of St.Gallen
  • Dr.
    Sophia Ding
    Digital Ethics and AI Spezialistin, Schweizer Post
  • Sophie Hundertmark
    Sophie Hundertmark
    Consultant, lecturer & doctoral candidate at Lucerne University of Applied Sciences and Arts (HSLU)
  • Porträt Clemens Pirker
    Dr.
    Clemens Pirker
    Head of Data Strategy, Migros-Genossenschafts-Bund
  • Oded Lavie
    VP Innovation & Global Gen AI Partnerships, Publicis Groupe
  • Dr.
    Paul Sterzenbach
    Chief Product Owner for Customer Experience at Hilti
  • Prof. Dr.
    Peter Seele
    Professor at Università della Svizzera italiana
  • Jens Polomski
    Marketing & AI Consultant, Jens.Marketing

Next Steps

Brochure Reserve Apply
Porträt Susanna Renner

Personal consultation

Susanna Maurer
Tutor
Phone: +41 71 224 28 40
Book consultation

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended. Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.