The basic framework of B2B markets are constantly changing and have become increasingly dynamic in recent decades. A systematic focus on the needs of markets and customers forms the basis of successful strategic market cultivation. In this three-day B2B marketing seminar, you’ll discover and discuss the latest insights and developments in B2B marketing.
Our compact B2B seminar is designed to fit in with your professional commitments and features lecturers from the world of research and practice. It provides an application-oriented overview of B2B marketing and specific insights, and fresh impetus for marketing and sales in your companies. During this step-by-step seminar, you will come to understand what successful B2B customer management involves and learn how to lay the foundations for services and investment product marketing to secure a lasting competitive advantage. The intensive seminar on B2B marketing at the University of St. Gallen also provides scope and space to discuss and develop your ideas with experienced lecturers and other participants. You will benefit from the opportunity to exchange ideas with elite leaders from various sectors and join the University of St. Gallen (HSG) network.
Upon successful completion of the course, you will receive a certificate from the University of St.Gallen. You can also count this intensive seminar as a CAS Sales Management or CAS Marketing Management courses module.