Intensive Seminar Brand Leadership

A strong brand is an essential differentiating factor in saturated markets and accordingly generates corporate value. Brands have a strategic character, as they form the basis for further communication, distribution, product and price policy measures. Brands must not be static but must continuously adapt to their environment and the company’s various stakeholders. The participants of the intensive seminar Brand Management will deal with the differentiating power of brands, discuss fields of application of different brand architectures and get to know tried-and-tested concepts for a more robust anchoring of the brand with consumers. The goal of brand management must be to create both brand awareness and brand preferences through a unique and relevant brand image. This is where executive education provides targeted support. Since employees play a decisive role in shaping the perception of a brand, the intensive seminar also addresses the concepts of behavioral branding.

The executive education seminar “Brand Leadership” is aimed at experienced managers and high potentials from communication, marketing and customer management in all sectors. It is a executive education for people who are passionate about their profession and would like to further expand their knowledge in the field of brand management through an additional qualification. A first degree is not required.

The intensive seminar takes place from Tuesday to Friday, with a social event on Wednesday evening. Upon request, we will be happy to send you a module plan from the current cohort.

A transfer paper reinforces the implementation of your insights to your company. For this purpose, you will submit an individual learning transfer in written form after completing the module (approx. ten pages, grading will take place). Here you will apply the concepts and methods you have learned to challenges in your company, and you will receive individual feedback.

Extension option to CAS up to the diploma degree. You can count the intensive seminar Brand Management towards the CAS Communication and Management. Optionally, you can expand this with the CAS Marketing Management and a diploma thesis to the further education diploma DAS Marketing Executive HSG with a total of 30 ECTS.

Admission is at the discretion of the head of studies. We will pay attention to your professional and educational background. An academic university or technical college degree is not required.

Since our intensive courses are often booked up early, we recommend that you contact the seminar management as soon as possible. A reservation is an ideal way to secure a place without obligation and make organizational arrangements in the meantime.

The total participation fee amounts to CHF 4950 for 4 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.