Whether you are looking for a better understanding of your customers’ experience or trying to design a customer-centric market entry strategy: The 4-week Customer Experience (CX) masterclass will familiarize you with the analytical tools you need. We convey the state of the art knowledge in dealing with customer processes and allow you to apply the findings to your company practice. Innovative approaches and best practices offer the chance to determine new strategies and sustainably differentiate your products.
The course is led by customer experience expert Prof. Dr. Marcus Schögel, director of the Masters in Marketing Management Programme at the University of St.Gallen and head of the research focus “Customer Centricity”. The additional materials in our media library are produced by renowned CX-professionals and researchers from the University of St.Gallen and worldwide.
The seminar is taught entirely online in synchronous and asynchronous sessions. Upon successful participation, you will receive a certificate of participation from the University of St.Gallen.