Elevate your understanding of customer experience management (CX) and drive customer-centric strategies with our intensive 4-week online Advanced Customer Experience Management Masterclass. As digital transformation reshapes markets, understanding and designing superior customer experiences have become paramount for businesses. This course empowers you with sophisticated analytical tools and insights to decode customer journeys, enhancing your capabilities to architect customer-centric market entry and growth strategies.
Dive into the world of innovative approaches and industry best practices to shape and differentiate your products. Embrace the advantages of a comprehensive “step-by-step” methodology. The course is designed to be practical, allowing you to apply your learning directly to your business, fostering new strategic approaches for an improved customer experience.
Guided by CX authority Prof. Dr Marcus Schögel, director of the Masters in Marketing Management Programme at the University of St.Gallen and head of the research focus “Customer Centricity”, you’ll delve into a wealth of resources developed by globally-renowned CX professionals and researchers. During the four weeks, we will look at the path to purchase, the transaction phase and mastering after-sales – for different industries and company sizes. In our analytics sessions, we will look at A/B tests and experiments, data-driven personas, segmentation, and attribution modelling and finish with the latest AI and machine learning tools.
Experience the perfect blend of synchronous and asynchronous online sessions that cater to different learning styles. You’ll be awarded a Seminar Certificate from the prestigious University of St.Gallen upon successful completion, validating your newly acquired CX expertise.
