The HSG convinces on all levels! The entire teaching, organization, implementation and exchange between course participants, lecturers and organizers were at all times professional, practice-oriented, communicative and absolutely recommendable. My now much deeper understanding of key account management enables me to take the dialogue on this subject to a higher qualitative level and to derive appropriate decisions from it.

My goal of optimizing the structures of KAM in my own company was achieved to my complete satisfaction in Excellence in KAM. I would particularly like to emphasize the exchange of experience with other industries and the openness of the Group. Through the many practical examples, the active participation during the modules and the transfer work between the modules, I have successively implemented concrete measures in the team and in the company.

The seminar motivated me to develop key customers with a structured approach - my expectations were more than fulfilled! I particularly liked the practical approach and the concise insights into the most important levers. The breadth of industries in the group of participants, the very good organisation and the evidence-based insights contributed positively to the seminar experience.

The group and individual work on current topics as well as the elaboration of the transfer work between the modules help to understand the theory and to put it into practice. I was also impressed by the technical and methodological competence of the lecturers. The sometimes controversial discussions with the participants and lecturers from all areas of business make the course lively and encourage lateral thinking in one's own work. Conclusion: highly recommended!

My goal of optimising the KAM structures in my own company was fulfilled to my complete satisfaction in the Excellence in KAM. I would particularly like to emphasise the exchange of experience with other sectors and the openness of the group. Through the many practical examples, the active participation during the modules as well as the transfer work between the modules, I successively implemented concrete measures in the team and in the company.

Our company has had a key account management system for some time, but it is not very structured and there is no systematic way of dealing with key accounts. This was the main motivation for me to enroll in the Excellence in Key Account Management. Due to the input from the seminar at the HSG, we are now in a position to organize a professional key account management and to approach this procedure with a clear structure and logic.

I would like to emphasize the St. Gallen Key Account Management concept. The lecturers at the HSG have been dealing with this for several decades and have also set accents in the professional world with it. The balance between practice and theory was also excellent, as was the consolidation of what was learned in the workshops and in the transfer work. The seminar acts like a turbo, like a booster. These three months at the HSG were extremely important and have advanced me in my field of activity and sharpened my focus. I am now even more focused on the tasks I have to master.

My goal of optimizing the structures of KAM in my own company was met to my complete satisfaction in Excellence in KAM. I would particularly like to emphasize the exchange of experience with other industries and the openness of the group. Through the many practical examples, the active participation during the modules as well as the transfer work between the modules, I have successively implemented concrete measures in the team and in the company.

My expectations of the Excellence in KAM intensive seminar were exceeded! I particularly liked the high level of practical relevance and the professional competence of the lecturers. The exchange with seminar participants from other industries and the group work were further highlights for me. The transfer work between the modules and the KAM Plan ensure that what I have learned can be put into practice. I was able to identify potential improvements for my work and will implement these step by step.

The very good reputation of the HSG and the well-known St.Gallen KAM concept made me very curious about the Excellence in Key Account Management seminar. The seminar confirmed to me that we are already doing many things right in our many years of GKAM experience. Especially in the implementation of global sales teams and the completion of the KAM plan, the seminar gave me the necessary input. We have improved the account plan in the company and are now implementing it globally. The structured work with the global sales teams will bring us significant added value in our collaboration.

We in the KAM team have developed many of the concepts ourselves over the last few years. A validation with the professors of the HSG was an important motivating element for me and our department to participate. The well-known St. Gallen mix of academic input and the joint solution of case studies with fellow students helped me to advance in the subject. I brought the know-how I gained back to the team in various workshops and initiated further development.