Managers are increasingly faced with the challenge of ensuring the effectiveness and efficiency of market-oriented corporate management. In addition, the pressure on marketing managers to justify their actions is increasing, as the question “What’s the point?” and the return on marketing are being asked more and more frequently.
The intensive seminar “Marketing Controlling” focuses on ensuring an effective control loop of target-oriented marketing and sales planning, appropriate budgeting and efficient controlling. In addition to strategic aspects of marketing controlling as well as an impact and efficiency control of marketing instruments, you will deal intensively with the definition, selection and measurement of strategically appropriate marketing and sales key figures in three days by developing the basic features of a marketing cockpit for your own organisation.
Upon successful participation, you will receive a certificate from the University of St.Gallen and can have the intensive seminar credited as a module in the CAS Marketing Management.
Benefit from the latest findings and developments in sales and professionalise your marketing management. As further training opportunities in the field of marketing, the Institute for Marketing and Customer Insight offers you a portfolio of intensive seminars in the field of marketing. The intensive seminars are creditable towards the 18-day course leading to a Certificate of Advanced Studies, the HSG intensive CAS Marketing.