Intensive Seminar Strategic Product & Performance Management

- Your Executive Education at HSG

In three seminar days, you will learn and apply relevant procedures for the optimal design of services and prices. In the intensive seminar “Strategic Product & Performance Management” you will gain relevant knowledge about product management and create the basis for profitable growth in your company.

The seminar “Strategic Product & Performance Management” addresses experienced executives and high potentials from marketing and customer management of all industries. It is an executive program for specialists and managers who are passionate about their profession and would like to further develop it through an additional qualification in marketing. An academic degree is not required.

The intensive seminar takes place from Tuesday to Thursday. Upon request, we will be happy to send you a module plan from the current cohort.

A transfer paper reinforces the implementation of your insights to your company. For this purpose, you will submit an individual learning transfer in written form after completing the module (approx. ten pages, grading will take place). Here you will apply the concepts and methods you have learned to challenges in your company, and you will receive individual feedback.

Extension option to CAS up to the diploma degree. You can count the intensive seminar “Brockt Management” towards the CAS Marketing Management. Optionally, you can expand this with the CAS Sales Management or the CAS Communication and Management and a diploma thesis to the executive diploma DAS Sales Executive HSG or DAS Marketing Executive with a total of 30 ECTS credits.

Admission is at the discretion of the head of studies. We will pay attention to your professional and educational background. An academic university or technical college degree is not required.

Since our intensive courses are often booked up early, we recommend that you contact the seminar management as soon as possible. A reservation is an ideal way to secure a place without obligation and make organizational arrangements in the meantime.

The total participation fee amounts to CHF 3900 for 3 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.