As a company, you must build and structure your services so that they can be uniquely positioned in the market and meet the demands of attractive customers. In doing so, services often contain different building blocks that need to be selected and weighted. On this basis, the optimal method for pricing should be identified and applied.
The intensive three-day seminar Product Management focuses on active product management, which includes the optimal design of services and prices. As a participant you will learn how to design and market attractive services. You will discover different methods of pricing, as well as the optimal communication of services and prices.
Upon successful participation, you will receive a certificate from the University of St.Gallen which can be credited towards the CAS Marketing Management.
Benefit from the latest insights and developments in marketing, and professionalize your marketing management. The Institute for Marketing and Customer Insight offers a portfolio of intensive seminars as continuing education opportunities in marketing. The intensive seminars are creditable towards the 18-day course, which concludes with a Certificate of Advanced Studies, the HSG Intensive Studies CAS Marketing Management.