Intensive Seminar Sales Process Optimization

- Your Executive Education at HSG

Customer processes are becoming longer and more phased, are shifting or are being aborted. To lead your customers to a purchase, it is essential to effectively coordinate these customer processes and align the sales processes accordingly. In this intensive seminar, you will learn and test effective instruments for managing your sales processes.

The seminar “Sales Process Optimizaton” addresses experienced executives and high potentials from sales and customer management of all industries. It is an executive program for sales managers who are passionate about their profession and want to further expand their knowledge and skills through an additional qualification. An academic degree is not required.

The intensive seminar takes place from Tuesday to Thursday, with a social event on Wednesday evening. Upon request, we will be happy to send you a module plan from the current cohort.

A transfer paper reinforces the implementation of your insights to your company. For this purpose, you will submit an individual learning transfer in written form after completing the module (approx. ten pages, grading will take place). Here you will apply the concepts and methods you have learned to challenges in your company, and you will receive individual feedback.

Extension option to CAS up to the diploma degree. You can count the intensive seminar “Value-oriented Control and Key Account Management in Sales” towards the CAS Sales Management. Optionally, you can expand this with the CAS Marketing Management and a diploma thesis to the executive diploma DAS Sales Executive HSG with a total of 30 ECTS credits.

Admission is at the discretion of the head of studies. We will pay attention to your professional and educational background. An academic university or technical college degree is not required.

Since our intensive courses are often booked up early, we recommend that you contact the seminar management as soon as possible. A reservation is an ideal way to secure a place without obligation and make organizational arrangements in the meantime.

The total participation fee amounts to CHF 3900 for 3 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.