Intensive Seminar Strategic Marketing for Hospitals and Clinics

In the dynamic and changing healthcare industry, healthcare executives face a variety of challenges. Continuing education is critical to successfully meet these challenges. Our intensive seminar provides you with exactly what you need to set your clinic or hospital apart from the competition through strategic marketing.

In this two-day seminar, we dive deep into the world of hospital marketing and provide you with practical strategies and tools to successfully position your healthcare organization. We understand government regulations and the tight constraints on differentiation via medical quality. That’s why we focus on creating a unique position in the minds of your target audiences by addressing relevant needs, developing customized benefit systems and achieving differentiating positioning.

Apply today and take advantage of the opportunity to deepen your hospital marketing knowledge and take your health care organization to the next level. Contact us for more information or to apply.

Course Goals

In the intensive seminar “Strategic Marketing for Hospitals and Clinics” we deal intensively with the current challenges for managers in the marketing of healthcare organizations. In doing so, we take into account the specific conditions and regulations in German-speaking countries. Our course objectives include:

1. recognizing relevant needs: You will learn how to analyze and identify the needs of your target groups. Through an in-depth understanding of these needs, you will be able to develop customized services that provide added value to your customers.
2. segmentation of customer groups: Targeted customer group analysis and segmentation will enable you to target your marketing activities more effectively. You will learn how to identify and address different customer segments to enable targeted communication.
3. developing customized performance systems: We’ll show you how to develop differentiating service offerings that set your healthcare organization apart from the competition. You will learn how to individualize and personalize your services to achieve optimal customer satisfaction.
4. uniquely differentiate from the competition: you will learn how to clearly differentiate your clinic or hospital from other facilities. We will show you how to develop and communicate a unique selling proposition that will make your organization stand out in the competitive landscape.
5. basic principles of effective communication: Successful marketing communication is a crucial factor for the success of your hospital or clinic. You will learn the basic principles of effective communication and how to get your message across clearly and persuasively.
6. Ensure sustainable stakeholder satisfaction: The satisfaction of your patients, employees and other stakeholders is of great importance for the long-term success of your hospital or clinic. We provide you with strategies and tools to ensure sustainable satisfaction among your stakeholders.

Our high-calibre speakers from the world of healthcare science and practice will convey the basic principles of market-oriented management of hospitals and clinics in presentations, discussions and a fireside chat. Our speakers include Professor Dr Reinecke, Head of the Institute for Marketing and Customer Insight at the University of St. Gallen, Stephan Rotthaus, international expert in hospital marketing, Dr Quirin Schlott, Director of Fachklinik Wangen, Dr Daniel Liedtke, CEO of Hirslanden AG, and Adrian Schmitter, CEO of Kantonsspital Baden AG.

You will benefit from the latest insights and developments in hospital marketing and receive a certificate from the University of St.Gallen as confirmation of your successful participation.