In recent years, companies’ focus on their markets and customers has regained importance, and the trend is moving toward “customer-centricity”. However, customer satisfaction is not an end in itself—instead, it is vital to develop and maintain profitable business together with the customers. This intensive seminar shows how market-oriented management can contribute to the profitable growth of your company. The central component is the task-oriented approach.
In this intensive three-day seminar you will learn to structure attractive growth opportunities in the four core tasks of customer acquisition, customer retention, service innovation and service maintenance (outside-in) and align these with your competencies (inside-out). The marketing strategy is thus based on company-specific focal points in the core task profile, which must then, in turn, be implemented utilizing an adequate marketing mix.
To be successful, a customer-centric company must continuously align its employees with the market and the customers. After all, the implementation of a market-oriented corporate policy starts with the employees. Upon successful participation, you will receive a certificate of participation from the University of St.Gallen, and the intensive seminar can be credited as a module in the CAS Marketing Management.
Benefit from the latest insights and developments in marketing, and professionalize your marketing management. The Institute for Marketing and Customer Insight offers a portfolio of intensive seminars as continuing education opportunities in marketing. The intensive seminars are creditable towards the 18-day course, which concludes with a Certificate of Advanced Studies, the HSG Intensive Studies CAS Marketing Management.