Would you like to know how to segment and target your customers in a meaningful way? In the intensive three-day seminar Customer Types and Customer Segmentation you will acquire the latest insights and developments for meaningful segmentation and periodizing your customer groups. You will become familiar with tools and methods to increase your sales performance sustainably.
Upon successful participation, you will receive a certificate from the University of St.Gallen, which can be credited towards the CAS Sales Management.
Benefit from the latest knowledge and developments in sales, and professionalize your sales management. As an advanced training opportunity in sales, the Institute of Marketing and Customer Insight offers six modules with the latest insights and developments in sales, focusing on B2C and B2B sales. You will complete this 18-day course with a Certificate of Advanced Studies, the HSG Intensive Studies CAS Sales Management.