Intensive Seminar Digitization and Sustainability in Sales

Increase your sales performance sustainably, segment and prioritize your customers in a meaningful way and thus use your resources in a targeted and efficient manner. Learn which solutions are suitable for small, medium and large companies

The seminar “Customer Types and Segmentation” is aimed at experienced executives and high potentials from sales and customer management in all industries. It is an executive program for sales executives who are passionate about their profession and want to further expand their sales knowledge and skills through an additional qualification. An academic degree is not required.

The intensive seminar takes place from Tuesday to Thursday, with a social event on Wednesday evening. Upon request, we will be happy to send you a module plan from the current cohort.

A transfer paper reinforces the implementation of your insights to your company. For this purpose, you will submit an individual learning transfer in written form after completing the module (approx. ten pages, grading will take place). Here you will apply the concepts and methods you have learned to challenges in your company, and you will receive individual feedback.

Extension option to CAS up to the diploma degree. You can count the intensive seminar “Customer Types and Segmentation” towards the CAS Sales Management. Optionally, you can expand this with the CAS Marketing Management and a diploma thesis to the further education diploma DAS Sales Executive HSG with a total of 30 ECTS.

Admission is at the discretion of the head of studies. We will pay attention to your professional and educational background. An academic university or technical college degree is not required.

Since our intensive courses are often booked up early, we recommend that you contact the seminar management as soon as possible. A reservation is an ideal way to secure a place without obligation and make organizational arrangements in the meantime.

The total participation fee amounts to CHF 3900 for 3 study days, including learning transfer. All learning materials, books, lunch and refreshments during breaks are covered. Not included are the costs for arrival and departure, accommodation, dinner and joint evening events.