Luxury Summer School

This program concentrates what matters most – foundations refreshed, new tools mastered, and decisions made – in a concise format designed for busy executives:

• Compact & current: Four days, up-to-date topics, research-backed insights you can use immediately.
• Holistic luxury management: From thorough analyses to strategy and execution – the program provides a frame for your future conceptional guidance.
• Practice at the core: Real cases, applied toolkits, and concrete outputs for your brand or business unit.
• Accountability & metrics: clear KPIs, governance and controlling for execution.
• Small number of participants, big value: Intensive peer learning on live challenges; direct guidance from faculty and industry guests.
• Top university context: Delivered by one Europe’s premier business schools with deep luxury expertise – in a relaxed, focused off-season setting that supports high-quality work.

Over four focused days, the Luxury Summer School progresses from shared foundations to execution. Each day blends faculty input, executive cases, and peer clinics; manufactory visits (e.g., Akris, IWC) and a Participant’s Forum turn insight into action. You will capture decisions in a concise Luxury Growth Plan to implement with your team.

Day 1 – Foundations & Industry Compass
Shared language for high-end/luxury concepts, industry and market status & outlook, consumer shifts; align on strategy logic and the codes that set luxury apart.

Day 2 – Luxury Management & Pricing Power
Core levers of luxury brand management; value creation and price management; omnichannel/multi-channel distribution; case-based workshop.

Day 3 – Target grouping & Craftsmanship in Action
Advanced clienteling and CX standards; watches and other categories, start-up case; manufactory visits at leading Swiss maisons; peer exchange in the Participant’s workshop.

Day 4 – Growth Levers & Accountability
Social media in luxury, innovation (incl. AI), marketing metrics & controlling, brand and category portfolio steering; brand experiences; final Q&A, recap & next steps.

Designed for managers and experts in luxury, prestige and premium sectors (watches & jewellery, fashion & leather goods, beauty, hospitality, mobility, interior/design), including:

• Middle management in marketing and PR, sales, CRM, customer experience, product management or product development; dynamic managers preparing the next professional move.
• Entrepreneurs and self-employed professionals in advertising, PR, social media, or design agencies working with luxury clients.
• Career changers with solid business experience moving into the luxury sector or adjacent categories.

Participants typically hold roles such as Brand/Marketing Director, Head of Retail/Omnichannel, E-commerce & CRM Lead, Clienteling/CX Manager, Product/Merchandising Lead, General Manager or Agency Manager serving luxury brands.

Admission to the course is subject to the discretion of the program directors. They will consider your professional background, qualifications, and completed training. An academic university-level degree or qualification is not a precondition of admission.

Our intensive courses are often fully booked well in advance; we advise contacting us promptly. Making a reservation is the best way to secure a place with no obligation to proceed and gives you time to make any internal organisational arrangements.

The total price for the course is CHF 4’950 for four days. It includes all documentation, lunch, and refreshments. It does not cover the costs of travel, accommodation, evening meals, and communal events.

Please get in touch with us for a group discount if you plan to register three or more participants from the same organisation.