Das 60%-Potenzial: Mit Marketing die breite Masse für grünen Konsum begeistern
Frankfurt/M. 2024
Johanna Gollnhofer & Jan Pechmann
The creator’s dilemma: Resolving tensions between authenticity and monetization in social media
International Journal of Research in Marketing (2024)
Reto Hofstetter & Johanna Gollnhofer
The Discomfort of Things! Tidying-up and decluttering in consumer homes
Journal of Consumer Research, 2024, 00, 1–23.
Johanna Gollnhofer & Kushagra Bhatnagar
Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Wiesbaden 2023.
Torsten Tomczak, Sven Reinecke & Johanna Gollnhofer
Active Price Management
St.Gallen 2023.
Sven Reinecke & Laura Johanna Noll
Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.
Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Journal of Consumer Research, 2019, 46 (3), 460–482.
Johanna Gollnhofer, Henri Weijo & John Schouten