deen
Panorama Universität St.Gallen

Research

We are one of the leading marketing research institutes in Europe, a source of expertise in marketing management & customer insight.

Publications

Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.

Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.

Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Journal of Consumer Research, 2019, 46 (3), 460–482.

Johanna Gollnhofer, Henri Weijo & John Schouten
Icon Forschung
10+
Scientific conferences and meetings per year
Icon Buch
30+
Scientific publications in journals per year
Icon Doktorhut
15+
Doctoral students

ResearchBlog

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