Research
We are one of the leading marketing research institutes in Europe, a source of expertise in marketing management & customer insight.
Publications
Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.
Johanna Gollnhofer & Kushagra Bhatnagar
Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
10+
Scientific conferences and meetings per year
30+
Scientific publications in journals per year
15+
Doctoral students
ResearchBlog
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Prices at international art auctions: Great art or marketing?read moreBanksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?
Monitor: Direct-to-Consumer Strategies in Switzerlandread moreTogether with Promarca, we surveyed the status quo of direct-to-consumer (D2C) strategies in Switzerland. Learn more about the results.
A Data-driven Approach to Improve the Digital Customer Journey for SMEsread moreUnderstanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.