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Panorama Universität St.Gallen

Research

We are one of the leading marketing research institutes in Europe, a source of expertise in marketing management & customer insight.
Universität St.Gallen
Research Areas

We investigate current trends and developments in marketing and customer insight.

Personen im Gespräch
Research Network

We maintain a worldwide network with researchers from top universities.

Mitarbeitende IMC
Management Pool

Gain access to practical research insights and exclusive networking events.

Publications

Das 60%-Potenzial: Mit Marketing die breite Masse für grünen Konsum begeistern
Frankfurt/M. 2024

Johanna Gollnhofer & Jan Pechmann
The creator’s dilemma: Resolving tensions between authenticity and monetization in social media
International Journal of Research in Marketing (2024)

Reto Hofstetter & Johanna Gollnhofer
The Discomfort of Things! Tidying-up and decluttering in consumer homes
Journal of Consumer Research, 2024, 00, 1–23.

Johanna Gollnhofer & Kushagra Bhatnagar
Marketingplanung: Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Wiesbaden 2023.

Torsten Tomczak, Sven Reinecke & Johanna Gollnhofer
Active Price Management
St.Gallen 2023.

Sven Reinecke & Laura Johanna Noll
Investigating Category Dynamics: An Archival Study of the German Food Market
Organization Studies, 2021, 42 (2), 245–268.

Johanna Gollnhofer & Kushagra Bhatnagar
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Journal of Marketing Research, 2020, 57 (5), 917–936.

Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schögel
Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways
Journal of Consumer Research, 2019, 46 (3), 460–482.

Johanna Gollnhofer, Henri Weijo & John Schouten
More Publications
Icon Forschung
10+
Scientific conferences and meetings per year
Icon Buch
30+
Scientific publications in journals per year
Icon Doktorhut
15+
Doctoral students

ResearchBlog

  • Leuchtendes Wort "Art"
    Prices at international art auctions: Great art or marketing?

    Banksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?

    read more
    Monitor: Direct-to-Consumer Strategies in Switzerland

    Together with Promarca, we surveyed the status quo of direct-to-consumer (D2C) strategies in Switzerland. Learn more about the results.

    read more
    A Data-driven Approach to Improve the Digital Customer Journey for SMEs

    Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

    read more
Overview
  • Leuchtendes Wort "Art"
    Prices at international art auctions: Great art or marketing?

    Banksy, Da Vinci and Beeple: Are record prices at international art auctions a mirror of artistic genius or the result of marketing?

    read more
  • Monitor: Direct-to-Consumer Strategies in Switzerland

    Together with Promarca, we surveyed the status quo of direct-to-consumer (D2C) strategies in Switzerland. Learn more about the results.

    read more
  • A Data-driven Approach to Improve the Digital Customer Journey for SMEs

    Understanding the customer journey and continuously improving the customer experience are important success factors to be successful in online business. A case study from HAILO shows the impact of a data-driven approach.

    read more
Overview