Management Pool

Gain access to practical research insights and exclusive networking events.

The IMC Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. The IMC Management Pool ensures relevant research in cooperation with industry professionals at the Institute for Marketing and Customer Insight.

By taking part in selected surveys and research studies, managers help promote relevant, practice-oriented research. As an acknowledgement of their contribution to the IMC Management Pool, contributors receive exclusive access to a comprehensive summary of the respective research results free of charge, as well as exclusive invitations to our research events.

Prof. Dr. Peter Mathias Fischer
Assistant Professor
Gioia Volkmar
Research Associate and Doctoral Candidate

Register for the Management Pool