The Management Pool is a unique composition of professionals across a broad range of leadership positions, industries, and company sizes. The Management Pool ensures relevant research in cooperation with industry professionals at the Institute for Marketing and Customer Insight.
By taking part in selected surveys and research studies, managers help promote relevant, practice-oriented research. As an acknowledgement of their contribution to the Management Pool, contributors receive exclusive access to a comprehensive summary of the respective research results free of charge, as well as exclusive invitations to our research events.
