We investigate how marketing executives can get the best possible return for the value they offer.
Our research on channel management helps companies to accompany their customers across all the channels where they can be found.
We investigate consumption in our interdisciplinary research at the intersections of marketing and sociology.
We investigate structures, technologies and strategies that enable companies to put customer interests at the center of their actions.
Our research helps marketers build the dynamic capabilities needed to respond appropriately to emerging trends.
At the intersection of international management, marketing, and psychology, we study social trends and perceptions of products and services worldwide.
We examine the interplay between marketing management and managerial decisions, psychology and individual perceptions of AI, technology, and ethics.
In our research, we examine control systems and instruments in marketing as well as the chain of effects of marketing activities.
In our research, we investigate the digital activation possibilities for rights holders and sponsors.
Management of Customer Acquisition, Customer Retention, Product Innovation & Product Maintenance.