We are a team of researchers, who investigate AI-induced managerial decision-making in marketing. Specifically, we analyze the intersection between four fields: marketing management (managerial decisions), psychology (individual perception of AI), technology (AI), and ethics (e.g., explainability, responsibility). In particular, we want to highlight the importance of combining humans and AI in the strategic decision process and initiate further research to build in ethical considerations of AI in managerial decisions that companies need to address in marketing. We tackle this interdisciplinary topic and answer the following research questions:
- How can Marketing Managers thrive in the age of AI and benefit from its potential to create value?
- What are the current and future trends as well as challenges of using AI in marketing management?
- How might a collaboration with AI look like for marketing managers?
- How does managers’ perceived responsibility and its drivers influence the willingness to accept a recommendation?
- How do managers perceive a certain explainability of AI-based decision input?
