Strategic Marketing: The Task-Oriented Approach

In the future, market success will continue to be the most important lever for increasing corporate value. The core message of the task-oriented approach is that companies achieve strategic competitive advantages by matching their competencies as closely as possible to the available market potential. In other words, companies are successful in the market in the long term if they are in a better position than the competition to develop new product or customer potential or to exploit existing potential. Integrated management of the four core tasks derived from this (customer acquisition, customer retention, product innovation, product maintenance) is therefore necessary in order to create sustainable value for the company.