The findings of the studies are of interest to domestic and foreign companies and the general public. In addition, the findings form the basis for research projects at the Institute for Marketing and Customer Insights and at partner institutions.
Access to selected insights from the studies is free of charge. The complete study reports can be purchased here on the university’s homepage under “Order the complete reports”. These will be sent to you as a PDF. The proceeds from the sale of the study will be used to promote basic research in the field of digital consumer behavior and to fund future empirical studies by the chair of Prof. Dr. Reto Hofstetter. Further information on ordering can be found on the order pages of the corresponding studies.
If you are interested in joint projects, please contact Mr. Felix Schakols.
Current information about the Institute of Marketing and Customer Insights and Swiss Consumer Studies can also be found on our LinkedIn page. Between 2018 and 2024, Swiss Consumer Studies was affiliated with Prof. Dr. Reto Hofstetter’s chair at the University of Lucerne.
The authors would like to thank you for your trust.
