The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organizations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institutes of higher education. The teaching staff of our institute offers the following courses at the Bachelor’s level:
Courses
In our marketing courses at bachelor, master and doctoral level, we combine academic insights with real-world cases.
Bachelor
| Marketing | Prof. Dr. Johanna Gollnhofer Prof. Dr. Dr. h.c. Torsten Tomczak | Autumn 2023 |
| Marketing: Übungen und Selbststudium (Design und Mode), Gruppe 7 | Dr. Philipp Scharfenberger | Autumn 2023 |
| Methoden: Empirische Sozialforschung: Selbststudium | Dr. Daniel Dietrich | Autumn 2023 |
Master
The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small groups of candidates are provided with extensive mentoring by teaching staff, a factor that ensures the quality of this Master’s degree program. The teaching staff of our institute offers the following courses at the Master’s level:
| Introduction to Marketing Management | Prof. Dr. Marcus Schögel | Autumn 2023 |
| Smart Mobility Marketing | Prof. Dr. Dr. h.c. Torsten Tomczak | Autumn 2023 |
| Cross Media | Prof. Dr. Dr. h.c. Torsten Tomczak Prof. Dr. Dominique von Matt | Autumn 2023 |
| Marketing: Übungen und Selbststudium (Design und Mode), Gruppe 7 | Dr. Philipp Scharfenberger | Autumn 2023 |
| Consumer Behaviour and Methods | Prof. Dr. Peter Fischer Prof. Dr. Christian Hildebrand Dr. Philipp Scharfenberger Dr. Clemens Stachl | Autumn 2023 |
PhD
The Department of Business Administration at HSG offers four major topics within its PhD program. The teaching staff of our institute offers the following courses at the PhD level:
| Forschungsschwerpunkte in Marketing und Customer Insight | Prof. Dr. Andreas Herrmann Prof. Dr. Marcus Schögel Prof. Dr. Dr. h.c. Torsten Tomczak | Autumn 2023 |
| Einführung in die Wissenschaftstheorie und -methodik: Forschungskonzeption | Prof. Dr. Dr. h.c. Torsten Tomczak | Autumn 2023 |
