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Marketing Kurs HSG

Courses

In our marketing courses at bachelor, master and doctoral level, we combine academic insights with real-world cases.

Bachelor

The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organizations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institutes of higher education. The teaching staff of our institute offers the following courses at the Bachelor’s level:

To the course catalog
MarketingProf. Dr. Johanna Gollnhofer
Prof. Dr. Dr. h.c. Torsten Tomczak
Spring 2023
Methods: Empirical Social Research:
Selbststudium
Dr. Daniel DietrichSpring 2023
Marketing: Übungen und Selbststudium
(Platform and Apps), Gruppe 2
Dr. Philipp ScharfenbergerSpring 2023
Marktorientierte UnternehmensführungDr. Philipp ScharfenbergerSpring 2023
Marketing CommunicationsDr. Philipp ScharfenbergerSpring 2023

Master

The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small groups of candidates are provided with extensive mentoring by teaching staff, a factor that ensures the quality of this Master’s degree program. The teaching staff of our institute offers the following courses at the Master’s level:

To the course catalog
Marketing and Sales in AsiaProf. Dr. Marcus SchögelSpring 2023
SportmarketingDr. Stefan Holz
Prof. Dr. Dr. h.c. Torsten Tomczak
Spring 2023
Customer Experience ManagementCustomer Experience ManagementSpring 2023
Marketing and Consumer BehaviorProf. Dr. Sven ReineckeSpring 2023
Marketing ManagementProf. Dr. Peter Fischer
Florian Gasser
Spring 2023
Applied Research Project IIDozierende
Oliver Brockschmidt
Meriton Ceka
Dr. Laura Noll
Prof. Dr. Sven Reinecke
Dr. Dominik Schwizer
Spring 2023
Umkämpfte MarkenDr. Daniel DietrichSpring 2023

PhD

The Department of Business Administration at HSG offers four major topics within its PhD program. The teaching staff of our institute offers the following courses at the PhD level:

To the course catalog
Writing Excellent Marketing Dissertations
From Idea to Publication
Prof. Dr. Johanna Gollnhofer
Prof. Dr. Christian Hildebrand
Autumn 2022
Research Colloquium on Marketing
and Customer Insights
Prof. Dr. Johanna Gollnhofer
Prof. Dr. Andreas Herrmann
Prof. Dr. Sven Reinecke
Prof. Dr. Marcus Schögel
Prof. Dr. Dr. h.c. Torsten Tomczak
Spring 2023