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Marketing Kurs HSG

Courses

In our marketing courses at bachelor, master and doctoral level, we combine academic insights with real-world cases.

Bachelor

The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organizations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institutes of higher education. The teaching staff of our institute offers the following courses at the Bachelor’s level:

To the course catalog
MarketingProf. Dr. Johanna Gollnhofer
Prof. Dr. Dr. h.c. Torsten Tomczak
Autumn 2022
Marketing: Übungen und Selbststudium
(Design und Mode)
Dr. Philipp ScharfenbergerAutumn 2022

Master

The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small groups of candidates are provided with extensive mentoring by teaching staff, a factor that ensures the quality of this Master’s degree program. The teaching staff of our institute offers the following courses at the Master’s level:

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Consumer Behaviour and MethodsDr. Peter Mathias Fischer
Prof. Dr. Christian Hildebrand
Dr. Philipp Scharfenberger
Autumn 2022
Applied Research Project IMeriton Ceka
Florian Gasser
Prof. Dr. Sven Reinecke
Autumn 2022
Applied Research Project IIIFlorian Gasser
Kristina Kleinlercher
Laura Noll
Prof. Dr. Sven Reinecke
Prof. Dr. Marcus Schögel
Dr. Dominik Schwizer
Autumn 2022
Consumer Behaviour and MethodsDr. Peter Mathias Fischer
Prof. Dr. Christian Hildebrand
Dr. Philipp Scharfenberger
Autumn 2022
Consumer Behaviour und MethodenDr. Peter Mathias Fischer
Prof. Dr. Christian Hildebrand
Dr. Philipp Scharfenberger
Autumn 2022
Cross MediaProf. Dr. Dr. h.c. Torsten Tomczak
Prof. Dr. Dominique von Matt
Autumn 2022
Grundlagen des Marketing ManagementProf. Dr. Wolfgang Jenewein
Prof. Dr. Marcus Schögel
Autumn 2022
Introduction to Marketing ManagementProf. Dr. Wolfgang Jenewein
Prof. Dr. Marcus Schögel
Autumn 2022
Judgement and Decision MakingProf. Dr. Emanuel de Bellis
Prof. Dr. Peter Mathias Fischer
Prof. Dr. Christian Hildebrand
Autumn 2022
Smart Mobility MarketingProf. Dr. Andreas Herrmann
Prof. Dr. Dr. h.c. Torsten Tomczak
Autumn 2022
The Future of Brand Management: From
Strategy to Digital Customer Experience
Alexander Haldemann
Prof. Dr. Sven Reinecke
Autumn 2022

PhD

The Department of Business Administration at HSG offers four major topics within its PhD program. The teaching staff of our institute offers the following courses at the PhD level:

To the course catalog
Einführung in die Wissenschaftstheorie
und -methodik: Forschungskonzeption
Prof. Dr. Andreas Herrmann
Prof. Dr. Dr. h.c. Torsten Tomczak
Autumn 2022
Forschungsschwerpunkte in Marketing
und Customer Insight
Prof. Dr. Johanna Gollnhofer
Prof. Dr. Andreas Herrmann
Prof. Dr. Sven Reinecke
Prof. Dr. Marcus Schögel
Prof. Dr. Dr. h.c. Torsten Tomczak
Autumn 2022