The Bachelor’s degree major in Business Administration prepares students for working in a management capacity in business organizations and also entitles holders to continue to study for a Master’s degree in the subject at the University of St. Gallen or other institutes of higher education. The teaching staff of our institute offers the following courses at the Bachelor’s level:
Courses
In our marketing courses at bachelor, master and doctoral level, we combine academic insights with real-world cases.
Bachelor
| Marketing | Prof. Dr. Johanna Gollnhofer Prof. Dr. Dr. h.c. Torsten Tomczak | Spring 2023 |
| Methods: Empirical Social Research: Selbststudium | Dr. Daniel Dietrich | Spring 2023 |
| Marketing: Übungen und Selbststudium (Platform and Apps), Gruppe 2 | Dr. Philipp Scharfenberger | Spring 2023 |
| Marktorientierte Unternehmensführung | Dr. Philipp Scharfenberger | Spring 2023 |
| Marketing Communications | Dr. Philipp Scharfenberger | Spring 2023 |
Master
The purpose of studying at the Master’s Level is to obtain more in-depth theoretical and practical knowledge of selected aspects of the subject. By learning through undertaking research, you will deal in detail with complex academic and practical issues. You will work independently and obtain a clearly defined academic profile as a result. Small groups of candidates are provided with extensive mentoring by teaching staff, a factor that ensures the quality of this Master’s degree program. The teaching staff of our institute offers the following courses at the Master’s level:
| Marketing and Sales in Asia | Prof. Dr. Marcus Schögel | Spring 2023 |
| Sportmarketing | Dr. Stefan Holz Prof. Dr. Dr. h.c. Torsten Tomczak | Spring 2023 |
| Customer Experience Management | Customer Experience Management | Spring 2023 |
| Marketing and Consumer Behavior | Prof. Dr. Sven Reinecke | Spring 2023 |
| Marketing Management | Prof. Dr. Peter Fischer Florian Gasser | Spring 2023 |
| Applied Research Project II | Dozierende Oliver Brockschmidt Meriton Ceka Dr. Laura Noll Prof. Dr. Sven Reinecke Dr. Dominik Schwizer | Spring 2023 |
| Umkämpfte Marken | Dr. Daniel Dietrich | Spring 2023 |
PhD
The Department of Business Administration at HSG offers four major topics within its PhD program. The teaching staff of our institute offers the following courses at the PhD level:
| Writing Excellent Marketing Dissertations From Idea to Publication | Prof. Dr. Johanna Gollnhofer Prof. Dr. Christian Hildebrand | Autumn 2022 |
| Research Colloquium on Marketing and Customer Insights | Prof. Dr. Johanna Gollnhofer Prof. Dr. Andreas Herrmann Prof. Dr. Sven Reinecke Prof. Dr. Marcus Schögel Prof. Dr. Dr. h.c. Torsten Tomczak | Spring 2023 |
