Master in Marketing Management (MiMM)

With important topics such as Customer Centricity and Customer Value, the MiMM is always part of my entrepreneurial professional life. The practice-oriented master's program combines modern and highly practical management models with strategic practical projects from the business world. It is precisely these experiences and tools that are critical for success in everyday work.

MiMM allows students to work on a variety of projects, providing a smooth transition between academics and the industry. Thanks to the diversity of fellow students, professors, the network and courses, this master is a platform for experimentation and growth, learning the importance of team collaboration and stakeholder management. Together with institute clients, students are shaping tomorrow’s strategies for driving entrepreneurial and sustainable action.

The Master's program in Marketing Management at the University of St. Gallen was a unique experience for me, which I can recommend to anyone who wants to design their curriculum with very exciting, instructive and practice-oriented courses. Not only the professors, who teach the subject matter in an extremely targeted and efficient manner but also the likable fellow students make the program special.

The Master in Marketing Management not only enabled me to gain a profound understanding of marketing principles but also encouraged my interdisciplinary thinking. The practice-oriented application projects in particular made it possible to directly apply what was learned and to deepen customer understanding in the real world.

One thing that I liked most about the Master's program in Marketing was the relatively small course groups that made it easy to form valuable relationships with both fellow students and professors from day one. In addition to that, the high engagement of the professors ensured that lectures resulted in discourses rather than frontal teaching, which not only helped in communicating the content better but also made lectures more fun to attend.

The combination of hard and cognitive skills gained from the MiMM, equipped me purposefully for an international career journey in tech. Why? The keyword is Flexibility! I was able to tailor my curriculum to focus on subjects that I am particularly passionate about and apply what I have learned during practical research projects. As a result, I attained valuable insights into a variety of fields, which is pivotal in an agile and digital business world.

Finding creative, entrepreneurial solutions to complex challenges while always keeping the target group, under consideration of continuously changing market dynamics, in focus doesn't sound easy. That's probably because it isn't. However, thanks to in-depth insights into various marketing disciplines as well as numerous practical projects, the MiMM allowed me to develop the competencies that today enable me not only to reproduce my first sentence but also to put it into practice.

The customer at the center - this is key to all content of the Master in Marketing Management. Right from the start, the Master's program is structured with a strong reference to practice. Projects with companies, company visits and guest lectures helped me to gain an integrated and, above all, in-depth understanding of different market dynamics and business models. This holistic and interdisciplinary content helps me now every day in my challenges in Integrated Business Development (IBP).

One major asset of the Master in Marketing Management is its strong practical focus. Whereas the classes promoted an in-depth understanding of customer-oriented management, the applied research projects offered opportunities to use this understanding for solving real business problems. In combination with the conveyed analytic and communication skills, the MiMM equipped me with a comprehensive toolkit that is perfectly applicable to my daily work in strategy consulting.

The MiMM is convincing due to its high level of practical relevance and interesting theoretical structure, which elaborates the various facets of marketing in a clear and understandable way. With the help of the AWP projects, the theoretical content can be applied and one learns to work accurately and methodically in the development of concepts/solutions, which provides an optimal basis for starting a professional career.