We welcome Bachelor and Master students to write their thesis at the Institute for Marketing and Customer Insight. We generally offer students a choice from a variety of topics for bachelor’s or master’s theses.
Bachelor & Master Theses
We offer a range of exciting marketing topics for bachelor's and master's theses and provide complete supervision, from the choosing of a subject through to submission.
Please note that Prof. Dr. Sven Reinecke will not accept any further theses until January 2024 due to a research semester.
Process
Students can find the topics in the list below. If we do not have a suitable topic advertised, a proactive application is possible. Please familiarize yourself with the research areas of our professors and PhD students and address your proposal (see questions below) to the person who best fits your research project. Supervision of topics from outside this list is possible only to a limited extent.
Before you begin, please make sure that you fulfill the following requirements:
- Make sure you know and comply with the rules and regulations of the Dean’s Advisory Office concerning your specific program.
- Be ready to start working on your thesis (more than 50% share of work time per week) within the next three months.
- Be willing and actively plan to complete your thesis within nine months after you’ve started your work.
If you fulfill the above requirements, we invite you to continue with the application process.
Sign-up process:
- Fill out the form below: This form requires you to write a first draft of your outline. To ensure a successful outcome, we ask you to take enough time to do this and follow our guidelines.
- Confirmation e-mail: As soon as you submit your details you will receive a confirmation email.
- Feedback on the Evaluation: You will receive feedback on your outline, including the decision on whether or not we will supervise your thesis. Please bear in mind that we cannot accept all applications since we have limited capacity.
- Appointment: hould you receive positive feedback: meeting & completion of your outline. As a general rule, “feedback” takes the form of an invitation to a personal appointment with your future supervisor. After this meeting, you will revise and resubmit your outline draft along with your filled-out and signed sign-up sheet (see Dean’s Advisory Office web pages) via email to your supervisor. We will print out your registration form, physically sign it and return it to you so that you can submit it to the Dean’s Advisory Office. On request, this can also be done by email.
Topics
The Competence Center for Art+ offers a new master thesis topic on women artists and the role of women in the international art market. What are the current academic discourses and research strands on women in the art market? (Literature analysis) What is the current market for women artists and what changes can be observed? (Market analysis) What new insights can be gained about the role of women in the international art market? (Empirical analysis, e.g. on supply, prices, market access, role of actors, discourses, etc.).
This master thesis investigates a freely chosen, currently relevant research question related to women in the contemporary, international art market. It is possible to focus on individual actors in the art market, e.g. artists, museums, galleries, fairs, auction houses. The empirical focus of the master thesis as well as the desired methods are freely selectable. The scientific as well as practical relevance of the research question should be stated in the application. Proposals for collaborations with art institutions are welcome.
The Competence Center for Art+ welcomes applications from students with a great enthusiasm for art and economics, a structured and independent way of working, and a passion for scientific research with practical relevance to the current international art market.
Target group: Master students preferred
Language: German or English
In-depth research, elaboration of all metaverse initiatives, creation of a comparison or evaluation grid, qualitative interviews if necessary, critical evaluation, identification of potentials
Target group: MiMM and SIM Students
Language: English or German
The Competence Center for Art+ offers a new master thesis topic at the interface between art, market research and marketing: Social and technological change pose new challenges to art museums. The needs of younger generations, new technologies, etc. influence the expectations of art lovers and museum audiences. How will art museums of the future have to position themselves in order to be socially relevant and successful? Which (new) target groups can be identified? Which (new) needs can be satisfied? What kind of products and services can be offered? How can marketing and customer experience be optimized? Will entirely new “business models” emerge? The Competence Center for Art+ welcomes applications from students with a great enthusiasm for art, a structured and independent way of working, and a passion for explorative analysis and market research.
Target group: preference given to master students
Language: English or German
Intensive cooperation with the Institute for Marketing & Customer Insight (executive training) as well as with the agency Dr. Marc Rutschmann AG; qualitative survey of (non-)seminar participants; creation of a customer process analysis; crystallization of Magic Moments; critical evaluation
Target group: MiMM and SIM Students
Language: English or German
Proposal
Contact
Katja Söllner
Seminar- & Event Organization / Assistant to Prof. Dr. Sven Reinecke
Phone:
+41 71 224 28 73