We welcome Bachelor and Master students to write their thesis at the Institute for Marketing and Customer Insight. We generally offer students a choice from a variety of topics for bachelor’s or master’s theses.
Bachelor and Master Theses
We offer a range of exciting marketing topics for bachelor's and master's theses and provide complete supervision, from the choosing of a subject through to submission.
Process
Students can find the topics in the list below. If we do not have a suitable topic advertised, a proactive application is possible. Please familiarize yourself with the research areas of our professors and PhD students and address your proposal (see questions below) to the person who best fits your research project. Supervision of topics from outside this list is possible only to a limited extent.
Before you begin, please make sure that you fulfill the following requirements:
- Make sure you know and comply with the rules and regulations of the Dean’s Advisory Office concerning your specific program.
- Be ready to start working on your thesis (more than 50% share of work time per week) within the next three months.
- Be willing and actively plan to complete your thesis within nine months after you’ve started your work.
If you fulfill the above requirements, we invite you to continue with the application process.
Die schweizerische Krankenversicherung Sanitas gibt seit ein paar Jahren einen „Sanitas Health Forecast“ heraus, der in gedruckter Form erscheint und auch als Buch im Handel erhältlich ist. Diese analoge Marketingmassnahme ist in der heutigen digitalen Welt ungewöhnlich, dient aber als Plattform für die Positionierung der Marke. Aufgabe ist es, in Zusammenarbeit mit dem Management der Sanitas das Marketinginstrument kritisch zu analysieren (sowohl qualitativ als auch mit finanziellen Berechnungen).
Most exhibition companies use a very conventional pricing structure (usually based on m2). What more innovative options are there – and which trade fair companies are pursuing such approaches (e.g. price differentiation by location, benefit-oriented pricing, success-oriented pricing, etc.)? How could new pricing models be implemented?
Example research questions from previous theses:
- Influencer Marketing: How does the visual similarity between influencers and their followers impact engagement? Method: Data scraping from Instagram, using convolutional neural networks to quantify images, followed by predictive models (e.g., regressions) for causal inference.
- Influencer Marketing: How do consumers respond to sustainability claims made by products and influencers? Methods: Data scraping from iherb.com, data cleaning, sentiment and topic prediction of reviews, followed by statistical analysis of the results.
- AI: How does generative AI influence creativity in innovation management within companies? Methods: Qualtrics experiments, moderation/mediation analysis by Hayes.
- Blockchain: How does social value affect NFT prices? Method: Scraping data from Twitter and OpenSea, data cleaning, and applying panel regressions for causal inference.
Please note:
Our chair conducts quantitative research only. As such, theses typically involve methods such as web scraping, regression analysis in R, or experimental research in Qualtrics.
We are not able to supervise qualitative theses.
Students who are interested in data-driven research and have a solid background in quantitative/statistical methods are warmly encouraged to apply with a proposal.
Sign-up process:
- Fill out the form below: This form requires you to write a first draft of your outline. To ensure a successful outcome, we ask you to take enough time to do this and follow our guidelines.
- Confirmation e-mail: As soon as you submit your details you will receive a confirmation email.
- Feedback on the Evaluation: You will receive feedback on your outline, including the decision on whether or not we will supervise your thesis. Please bear in mind that we cannot accept all applications since we have limited capacity.
- Appointment: hould you receive positive feedback: meeting & completion of your outline. As a general rule, “feedback” takes the form of an invitation to a personal appointment with your future supervisor. After this meeting, you will revise and resubmit your outline draft along with your filled-out and signed sign-up sheet (see Dean’s Advisory Office web pages) via email to your supervisor. We will print out your registration form, physically sign it and return it to you so that you can submit it to the Dean’s Advisory Office. On request, this can also be done by email.
Contact
Katja Söllner
Seminar- & Event Organization / Assistant to Prof. Dr. Sven Reinecke
Phone: +41 71 224 28 73