Hannah Leimert

Hannah Leimert is a Doctoral Candidate and Research Associate at the Institute for Marketing and Customer Insight. She is responsible for the Institute’s communication and media orientation. Previously, she was responsible for the project management of the top management conference Transformamus as well as for the study management of a further education programme for managers. In her research, Hannah Leimert, together with Prof. Dr. Dr. h.c. Torsten Tomczak and Dr. Philipp Scharfenberger, she is working on the future of brand communication.

Hannah Leimert studied international business administration and sinology at the Vienna University of Economics and Business Administration, the University of Vienna and the Chinese University of Hong Kong. She completed her Master’s in Marketing Management at the University of St.Gallen. Before starting her doctorate, she worked in marketing at Tchibo, L’Oréal and EDEKA, among others.

More about Hannah Leimert:

Article: The New Consumer – Wie die Corona-Krise das Konsumverhalten verändert

Podcast: Dirty Deeds Done Well