Dr.

Hannah Leimert

Hannah Leimert lectures at the University of St.Gallen. In her research, she primarily focuses on brand management and communication. Since 2021, she has also been producing the marketing podcast “Dirty Deeds Done Well” with Torsten Tomczak and Marcus Schögel.

Previously, Hannah Leimert was a doctoral candidate at the Institute for Marketing and Customer Insight and led various projects, including the institute’s communication and media, the top management conference Transformamus, and an executive education program.

Hannah Leimert studied international business administration and sinology at the Vienna University of Economics and Business, the University of Vienna, and the Chinese University of Hong Kong. She earned her Master’s in Marketing Management at the University of St.Gallen. Before joining the University, she gained practical marketing experience at renowned companies such as Tchibo, L’Oréal, and EDEKA.

Mehr über Hannah Leimert:

Podcast: Dirty Deeds Done Well

Artikel: The New Consumer – Wie die Corona-Krise das Konsumverhalten verändert

Artikel: Kraftvolle Doppelspitze – Über die Chancen von Co-Leadership im Marketing.