Porträt Jan-Hendrik Bucher

Jan-Hendrik Bucher

Research Associate & Doctoral Candidate


Jan-Hendrik Bucher is a doctoral candidate and research assistant at the Institute for Marketing and Customer Insight at the University of St. Gallen (IMC-HSG). At IMC, Jan-Hendrik Bucher supports lectures as well as the Swiss Academy of Marketing Science (SAMS).

In his research at the intersection of marketing and consumer behavior, he studies consumers’ post-purchase product evaluation processes through a qualitative research design.

Jan-Hendrik Bucher completed his bachelor’s degree in Business Administration at the West Coast University of Applied Sciences and his master’s degree in Brand Management & Marketing Communication at the University of Southern Denmark.


Schweizer Konsumentenverhalten und Markenkommunikation in Zeiten der Covid-19-Pandemie
in: Marketing Review St. Gallen, 2021 (3), 888–895.

Jan-Hendrik Bucher, Matthias Fuchs, Johanna Gollnhofer, Hannah Leimert, Birte Manke, Torsten Tomczak & Marco Vario
From Aesthetic to Epistemic Consumption – Analyzing Knowledge Practices in Consumption Collectives
in: Advances in Consumer Research, 2020 (48), 31–37.

Jan-Hendrik Bucher, Johanna Gollnhofer & Niklas Woermann
From Aesthetic to Epistemic Consumption: Analyzing Knowledge Pathways in Consumption Collectives
in: Consumer Culture Theory Conference 2020: Interrogating Social Imaginaries (3), 92–94.

Jan-Hendrik Bucher, Johanna Gollnhofer & Niklas Woermann