Prof. Dr.
Johanna Gollnhofer

Director

Vita

Prof. Dr. Johanna Gollnhofer is Associate Professor of Marketing and leads the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG) together with Prof. Dr. Sven Reinecke and Prof. Dr. Torsten Tomczak. She is considered an expert for qualitative approaches (especially ethnography) in consumer research and deals with future topics in the context of the retail and health care industry as well as the sharing economy. Her research has been published in international journals such as the Journal of Consumer Research, the Journal of the Association for Consumer Research, the Journal of Business Research, the Journal of Public Policy & Marketing and Strategy & Management. She previously completed her PhD at the University of St.Gallen and then worked as an assistant professor at the University of Southern Denmark.

More about Johanna Gollnhofer:

Video: Impfen – what else? Über 150 Firmen werben für Corona Impfung, SRF (10vor10)

Video: Schweiz Tourismus und Roger Federer, SRF (10vor10)

Video: Konsumententrend Vegan January, SRF (10vor10)

Podcast: Die Zukunft des Essens, Blick Wissenspodcast

Podcast: Der Zukunftspodcast, Tagesschau Podcast (ARD)

Publications

Das 60%-Potenzial: Mit Marketing die breite Masse für grünen Konsum begeistern

Frankfurt/M. 2024

Johanna Gollnhofer & Jan Pechmann

The creator’s dilemma: Resolving tensions between authenticity and monetization in social media

in: International Journal of Research in Marketing (2024)

Reto Hofstetter & Johanna Gollnhofer

The Discomfort of Things! Tidying-up and decluttering in consumer homes

in: Journal of Consumer Research, 2024, 00, 1–23.

Johanna Gollnhofer & Kushagra Bhatnagar

Investigating Category Dynamics: An Archival Study of the German Food Market

in: Organization Studies, 2021, 42 (2), 245–268.

Johanna Gollnhofer & Kushagra Bhatnagar

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

in: Journal of Consumer Research, 2019, 46 (3), 460–482.

Johanna Gollnhofer, Henri Weijo & John Schouten

Transforming community well-being through patients' lived experiences

in: Journal of Business Research, 2019, 100, 376–391.

Andrew Gallan, Janet McCol-Kennedy, Tatiana Barakshina, Bernado Figueiredo, Josephine Go Jefferies, Johanna Gollnhofer & et al.

Grassroots Responzibilization and Makeshift Markets

in: Consumption, Markets and Culture, 2018, 21 (4), 301–322.

Johanna Gollnhofer & Alev Kuruglou

Normalizing Alternative Practices: The Recovery, Distribution and Consumption of Food Waste

in: Journal of Marketing Management, 2017, 33 (7–8), 624–643.

Johanna Gollnhofer

Complementing the Dominant Social Paradigm with Sustainability

in: Journal of Macromarketing, 2017, 37 (2), 143–152.

Johanna Gollnhofer & John Schouten

The Legitimation of a Sustainable Practice through Dialectical Adaptation in the Marketplace

in: Journal of Public Policy & Marketing, 2017, 36 (1), 156–168.

Johanna Gollnhofer

Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model

in: Journal of the Association for Consumer Research, 2016, 1 (2), 226–245.

Johanna Gollnhofer, Katharina Hellwig & Felicitas Morhart

All publications