Vita
Laura-Eve Grellmann is a doctoral candidate and research assistant to Prof. Dr. Marcus Schögel at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). She supervises the courses in the Master in Marketing Management (MiMM) and is primarily responsible for the Marketing Delta Program at the institute.
Prior to her PhD, Eve completed a Bachelor in Management and a Master in Strategy & Organization at the University of Witten/Herdecke. During her studies she did an internship in consulting at innogy and in global marketing at HARIBO. During her studies, she also worked as a student assistant at the Reinhard Mohn Institute for Corporate Management. Before joining us, Eve completed a web development course at Le Wagon.