Vita
Laura-Eve Grellmann is a doctoral candidate and research assistant to Prof. Dr. Marcus Schögel at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). She is responsible for the CAS Communication and Management, for the CAS Strategic Procurement and for the CX Masterclass. In addition, she supervises corporate projects of the Marketing Delta program and assists with courses in the Master in Marketing Management (MiMM).
Prior to her PhD, Eve completed a Bachelor in Management and a Master in Strategy & Organization at the University of Witten/Herdecke. During her studies she did an internship in consulting at innogy and in global marketing at HARIBO. During her studies, she also worked as a student assistant at the Reinhard Mohn Institute for Corporate Management. Before joining us, Eve completed a web development course at Le Wagon.