Porträt Laura Noll

Laura Johanna Noll

Post-Doc & Project Manager Custom Executive Programs


Laura Johanna Noll is a postdoctoral researcher under Prof. Dr. Sven Reinecke and project manager at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). Her research focuses on trends and future topics in art market research as well as marketing and pricing in the creative industries. She is a guest lecturer in teaching and further education as well as head of applied research projects (e.g. Christie’s, Art Basel). As a project manager in the area of Custom Executive Programs, she conceptualizes customized marketing trainings for companies together with Dr. Katja Feige.

As part of her dissertation at the University of St.Gallen, Laura Johanna Noll researched the price mechanism at international art auctions between 2018 and 2022. Using qualitative research, she developed a conceptual framework to improve the estimation and explanation of art prices. As a doctoral student, she was also a study leader for executive education in marketing management. She led top management workshops as well as teaching courses at IMC.

Before earning her doctorate, Laura Johanna Noll completed a bachelor’s degree in communication and cultural management, as well as a master’s degree in general management at Zeppelin University in Friedrichshafen on Lake Constance, with semesters abroad and internships in the United States, Sweden, and France. She wrote her theses on the digitization of the art trade (B.A.) and on art investment (M.A.). Since 2011, she gained work experience in international art institutions, including Sotheby’s, Pinakothek der Moderne, and Galerie Nordenhake, as well as in marketing and communications, including brand management at BMW Mini. Until 2018, she worked as a Marketing & Development Officer at KARL & FABER Kunstauktionen.


More about Laura Johanna Noll:

Podcast: Emotionaler Wert – eine unberechenbare Kunst

Interview: Kunstmarkt – Hypes, Trends, Geschmackskonzentrationen

Research Project: Kümmert euch um uns! Was Millennials von Galeristen erwarten

Article: Gender Diversity: A Biased Auction Market?

Article: «Art-Flipper» und Kunst als Investment


Gender diversity: a biased auction market?
Accepted Conference Paper: ACEI Association of Cultural Economics 2020+1, 2021.

Laura Johanna Noll & Céline Meier
Understanding Prices at International Art Auctions: An Inductive Theory for Valuation
Accepted Paper Young Researcher Workshop: ACEI Association of Cultural Economics 2020+1, 2021.

Laura Johanna Noll
Price Determinants on the Secondary Art Market: A Mixed-Method Approach to Improved Estimation at International Fine Art Auctions
Accepted Conference Paper: EMAC European Marketing Academy Doctoral Colloquium 2021, 2021.

Laura Johanna Noll
The Art Market & New Tech: Marketing Unique Goods by Means of AI?
Accepted Conference Poster: VHB Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) Conference, 2020.

Laura Johanna Noll