Dr.

Laura Johanna Noll

Laura Johanna Noll is a postdoctoral researcher under Prof. Dr. Sven Reinecke and project manager at the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG). Her research focuses on trends and future topics in art market research as well as marketing and pricing in the creative industries. She is a guest lecturer in teaching and further education as well as head of applied research projects (e.g. Christie’s, Art Basel). As a project manager in the area of Custom Executive Programs, she conceptualizes customized marketing trainings for companies together with Dr. Katja Feige.

As part of her dissertation at the University of St.Gallen, Laura Johanna Noll researched the price mechanism at international art auctions between 2018 and 2022. Using qualitative research, she developed a conceptual framework to improve the estimation and explanation of art prices. As a doctoral student, she was also a study leader for executive education in marketing management. She led top management workshops as well as teaching courses at IMC.

Before earning her doctorate, Laura Johanna Noll completed a bachelor’s degree in communication and cultural management, as well as a master’s degree in general management at Zeppelin University in Friedrichshafen on Lake Constance, with semesters abroad and internships in the United States, Sweden, and France. She wrote her theses on the digitization of the art trade (B.A.) and on art investment (M.A.). Since 2011, she gained work experience in international art institutions, including Sotheby’s, Pinakothek der Moderne, and Galerie Nordenhake, as well as in marketing and communications, including brand management at BMW Mini. Until 2018, she worked as a Marketing & Development Officer at KARL & FABER Kunstauktionen.

More about Laura Johanna Noll:

Podcast: Emotionaler Wert – eine unberechenbare Kunst

Interview: Kunstmarkt – Hypes, Trends, Geschmackskonzentrationen

Research Project: Kümmert euch um uns! Was Millennials von Galeristen erwarten

Article: Gender Diversity: A Biased Auction Market?

Article: «Art-Flipper» und Kunst als Investment